Brand page · Clothing · Sweden
Happy Socks: 191K visits a month, 1 active Meta ads, Gravity score 490.
Happy Socks — Happy Socks is a Swedish manufacturer and retailer of socks that believes life can never be too colourful and aims to bring happiness through authentic self-expression via color, creativity, and fun. In September 2026 happysocks.com drew an estimated 191K visits, up 19% on the month before. It ranks #90 of 7,326 Clothing brands in Sweden and holds a 2.0 Trustpilot rating over 1,273 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 46 peers: Clothing brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Happy Socks is a Swedish manufacturer and retailer of socks that believes life can never be too colourful and aims to bring happiness through authentic self-expression via color, creativity, and fun.
01 · Traffic
How much traffic Happy Socks gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Happy Socks drew an estimated 191K visits in September 2026, up 19% on the month before and down 6% over three months.
- Worldwide#54,575of 4.5M sites · Top 5%
- In Germany#2,456of 184K sites · Top 5%
- Clothing, worldwide#5,023of 459,295 brands · Top 5%
- Clothing, Germany#90of 7,326 brands · Top 5%
191K
estimated visits in September
1 mo ▲ +19.3%4 mo ▼ −6.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Happy Socks.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Happy Socks holds 2.0 out of 5 on Trustpilot over 1,273 reviews, 68 of them in the last twelve months: 17% of customers give five stars and 62% one star. That volume places Happy Socks in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Happy Socks sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Happy Socks's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Happy Socks in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Happy Socks is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Happy Socks runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2021 (image, text, video).
Kids Doggo Sock A$12.95Happy Socks27 Feb 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Happy Socks ABverified
Text ad21 Oct 2026Happy Socks ABverified
Text ad21 Oct 2026Happy Socks ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Happy Socks.
The creators who tag @happysocks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @happysocks on Instagram, led by NATASHA MORGAN (63.7K followers, 19.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNATASHA MORGAN@absolutnatashamorgan · 🇺🇸 US | Fashion style luxury Creator | 63.7K | 19.0% | 6 | Tagged @happysocks |
06 · Competitors according to Gravity
Who Happy Socks competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Happy Socks among Clothing brands in Sweden. The closest is sosoxy.pl, then MADMIA, socks appeal, Socktopus, jimmylion.com, Supersox.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| sosoxy.plsosoxy.pl | |||||||
| MADMIAmadmia.com | |||||||
| socks appealsocksappealshop.com | |||||||
| Socktopussocktopus.com | |||||||
| jimmylion.comjimmylion.com | |||||||
| Supersoxsupersox.com |
07 · Company
The company behind Happy Socks.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Happy Socks is a company based in Sweden, founded in 2008 according to LinkedIn, on a domain registered in December 2004. It employs about 230 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 2008, per LinkedIn
- Domain registered
- 30 Dec 2004
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 230 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- happysocks.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Happy Socks
What people ask Google about Happy Socks.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Happy Socks a legit company?
According to Gravity by Benchr, Happy Socks is a brand based in Sweden: its website has existed since December 2004, its Trustpilot profile is claimed by the brand, it employs 230 people on LinkedIn, it has 683,686 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Happy Socks?
Customers rate Happy Socks 2.0 out of 5 on Trustpilot over 1,273 reviews, 68 of them in the last twelve months: 17% give five stars, 62% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Happy Socks?
Happy Socks is a Swedish manufacturer and retailer of socks that believes life can never be too colourful and aims to bring happiness through authentic self-expression via color, creativity, and fun. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Happy Socks have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Happy Socks advertises on Facebook and Instagram and on Google, where its offers often run. Check happysocks.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Happy Socks?
Gravity by Benchr records a company based in Sweden, founded in 2008 according to LinkedIn, on a domain registered in 2004, with 230 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Happy Socks growing?
Not at the moment. Gravity by Benchr estimates about 190,600 visits to happysocks.com in September 2026, up 19% in a month and down 6% over three months. Happy Socks ranks #90 of 7,326 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Happy Socks' ad budget?
Gravity by Benchr does not publish a spend figure for Happy Socks on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, Happy Socks ranks #90 of 7,326 by estimated traffic. Its closest competitors on the same market are sosoxy.pl, MADMIA, socks appeal, Socktopus, jimmylion.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Happy Socks.