Brand page · Clothing · Australia

MADMIA Top 5% worldwide Top 5% in Australia Top 5% in Clothing Top 1% in Clothing in Australia
madmia.com·🇦🇺 Sydney, Australia· Shopify·Since 2011

MADMIA: 176K visits a month, 807 active Meta ads, Gravity score 652.

MADMIA — MADMIA is an Australian owned brand that sells crazy, fun and bright socks with toys and accessories, designed to inspire creativity and self expression through mixing patterns and colors. In September 2026 madmia.com drew an estimated 176K visits, up 37% on the month before. It ranks #870 of 97,158 Clothing brands in Australia and holds a 4.3 Trustpilot rating over 199 reviews.

madmia.com@madmiaofficial 654KFacebookLinkedIn 792Trustpilot 4.3Meta Ad Library 807

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
176K
+37% vs. August 2026
Instagram followers
654K
3,800 posts · @madmiaofficial
Trustpilot
4.3
199 reviews · 151 in 12 months
Meta ads
807
active · on Google since 2023
Products
83%
in stock · 56 collections
Rank in United States
#870
of 97,158 in Clothing
LinkedIn
792
followers · 19 employees
Earned media value
€126.1k
per month, Instagram

Gravity score

652/ 1000 · 9 of 10 indicators rated
Brand Power582
Momentum774
Performance599

Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

MADMIA is an Australian owned brand that sells crazy, fun and bright socks with toys and accessories, designed to inspire creativity and self expression through mixing patterns and colors.

01 · Traffic

How much traffic MADMIA gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

MADMIA drew an estimated 176K visits in September 2026, up 37% on the month before and up 110% over three months.

  • Worldwide#58,290of 4.5M sites · Top 5%
  • In United States#19,182of 1.2M sites · Top 5%
  • Clothing, worldwide#5,363of 459,295 brands · Top 5%
  • Clothing, United States#870of 97,158 brands · Top 1%
Monthly visitssource Sept 2026

176K

estimated visits in September

1 mo ▲ +37.4%4 mo ▲ +110.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about MADMIA.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

MADMIA holds 4.3 out of 5 on Trustpilot over 199 reviews, 151 of them in the last twelve months: 71% of customers give five stars and 20% one star. That volume places MADMIA in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.

Trustpilotclaimed page · read 21 Oct 2026
4.3TrustScore · 199 reviews · 151 in 12 months
Top 20% review volumeTop 30% rating quality
5 ★71%
4 ★4%
3 ★3%
2 ★2%
1 ★20%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What MADMIA sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

MADMIA sells on Shopify, 83% of its catalogue in stock. The best seller is STITCH SOCKS, at A$39.90, followed by OOPSIE DAISY and BUNNY SOCKS.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Socks9%
Dresses1%
Apparel & Accessories1%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing87%
Shoes7%
Costumes & Accessories1%
Handbags, Wallets & Cases1%
Decor1%

The dominant category places MADMIA in its comparison group.

Prices and ratingsstore data
Average rating
4.93 / 5
Rated products
97% of the catalogue
In stock
83%
Upper price quartile
US$27.83
Currency
AUD

05 · Influencers

Who talks about MADMIA.

The creators who tag @madmiaofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @madmiaofficial on Instagram, led by Nkanyezi✨[Toddler Influencer] (22.8K followers, 0.5% engagement).

Influencersaccounts tagging @madmiaofficial · Instagram
AccountProfileFollowersEngagementTagsRelationship
NNkanyezi✨[Toddler Influencer]@princess_nkanyezi_zee · INTLFashion style luxury Creator22.8K0.5%2Tagged @madmiaofficial
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who MADMIA competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for MADMIA among Clothing brands in Australia. The closest is Socktopus, then Happy Socks, Dedoles, socks appeal, sosoxy.pl, jimmylion.com.

CompetitorsClothing · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Socktopussocktopus.com
Happy Sockshappysocks.com
Dedolesdedoles.cz
socks appealsocksappealshop.com
sosoxy.plsosoxy.pl
jimmylion.comjimmylion.com
Competitors Gravity finds for MADMIA. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare MADMIA with Socktopus

07 · Company

The company behind MADMIA.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

MADMIA is a company based in Sydney, Australia, founded in 2014 according to LinkedIn, on a domain registered in May 2011. It employs about 19 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇺 Australia · Sydney
Founded
2014, per LinkedIn
Domain registered
3 May 2011
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
19 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
madmia.com · Shopify · AUD
Catalogue
56 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about MADMIA

What people ask Google about MADMIA.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is MADMIA legit or a scam?

According to Gravity by Benchr, MADMIA is a brand based in Sydney, Australia: its website has existed since May 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 654,338 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

MADMIA reviews: is it worth it?

Customers rate MADMIA 4.3 out of 5 on Trustpilot over 199 reviews, 151 of them in the last twelve months: 71% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is MADMIA known for?

MADMIA is an Australian owned brand that sells crazy, fun and bright socks with toys and accessories, designed to inspire creativity and self expression through mixing patterns and colors. Gravity by Benchr classifies it under Clothing, with Socks making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is MADMIA expensive?

MADMIA's best seller, STITCH SOCKS, sells A$39.90 on madmia.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check madmia.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does MADMIA have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: MADMIA advertises on Facebook and Instagram and on Google, where its offers often run. Check madmia.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy MADMIA?

MADMIA sells on its own website, madmia.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns MADMIA?

Gravity by Benchr records a company based in Sydney, Australia, founded in 2014 according to LinkedIn, on a domain registered in 2011, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is MADMIA growing?

Yes. Gravity by Benchr estimates about 175,900 visits to madmia.com in September 2026, up 37% in a month and up 110% over three months. MADMIA ranks #870 of 97,158 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does MADMIA use?

Gravity by Benchr identifies madmia.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does MADMIA spend on Meta ads?

Gravity by Benchr does not publish a spend figure for MADMIA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Australia?

Among Clothing brands in Australia in the Gravity by Benchr index, MADMIA ranks #870 of 97,158 by estimated traffic. Its closest competitors on the same market are Socktopus, Happy Socks, Dedoles, socks appeal, sosoxy.pl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MADMIA.