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  5. Happytail Puppies

Brand page · Live Animals · United States

Happytail Puppies Top 5% worldwide Top 5% in the United States Top 5% in Live Animals Top 5% in Live Animals in the United States
happytailpuppies.com·🇺🇸 Oak Ridge, United States· Shopify·Since 2016

Happytail Puppies traffic, ads & competitors 46.5k visits a month, 6 active Meta ads, Gravity score 463.

Happytail Puppies — Happytail Puppies is a company that sells various breeds of puppies including Yorkies, Maltese, Morkies and more, with puppies coming from real family breeders and offering a 10 year health guarantee. In September 2026 happytailpuppies.com drew an estimated 46.5k visits, down 21% on the month before. It ranks #26 of 674 Live Animals brands in the United States.

happytailpuppies.com@happytailpuppies 16.6kYouTube 1.2kFacebookTrustpilot 3.2Meta Ad Library 6

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
46.5k
−21% vs. August 2026
Instagram followers
16.6k
946 posts · @happytailpuppies
Trustpilot
3.2
1 review · 1 in 12 months
Meta ads
6
active · on Google since 2023
Products
98%
in stock · 64 collections
Rank in the United States
#26
of 674 in Live Animals
LinkedIn
—
Data not available
Earned media value
€140.0
per month, Instagram

Gravity score

463/ 1000 · 10 of 10 indicators rated
Brand Power431
Momentum448
Performance509

Percentiles within 28 peers: Live Animals brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Happytail Puppies is a company that sells various breeds of puppies including Yorkies, Maltese, Morkies and more, with puppies coming from real family breeders and offering a 10 year health guarantee.

01 · Traffic

Happytail Puppies website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Happytail Puppies drew an estimated 46.5k visits in September 2026, down 21% on the month before and down 30% over three months.

  • Worldwide#180,880of 4.5m sites · Top 5%
  • In United States#57,801of 1.2m sites · Top 5%
  • Live Animals, worldwide#104of 6,684 brands · Top 5%
  • Live Animals, United States#26of 674 brands · Top 5%
Monthly visitssource Sept 2026

46.5k

estimated visits in September

1 mo ▼ −20.5%4 mo ▼ −30.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Happytail Puppies reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Happytail Puppies holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 21 Oct 2026
3.2TrustScore · 1 review · 1 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Dog Breeder Pet Store Pet Adoption Service

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Happytail Puppies best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Happytail Puppies sells on Shopify, 98% of its catalogue in stock. The best seller is Puppy Care Fee, at US$199.95, followed by Harness and Leash Set and Puppy Slicker Brush.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Live Animals82%
Dog Supplies7%
Cosmetics0%
Pet Supplies0%

Share of the catalogue by product family.

Activity mixdominant: Live Animals
Live Animals85%
Pet Supplies13%
Personal Care1%
Linens & Bedding1%
Hobbies & Creative Arts1%

The dominant category places Happytail Puppies in its comparison group.

Prices and ratingsstore data
Average rating
4.35 / 5
Rated products
4% of the catalogue
In stock
98%
Upper price quartile
US$200.00
Currency
USD

05 · Influencers

Happytail Puppies influencers

The creators who tag @happytailpuppies on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @happytailpuppies · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Happytail Puppies competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Happytail Puppies among Live Animals brands in the United States. The closest is Marine Collectors, then TikisGeckos, Wilbanks Captive Bred Reptiles, BHB Reptiles, TSMaquatics, South Mountain Reptiles.

CompetitorsLive Animals · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Marine Collectorsmarinecollectors.com
TikisGeckostikisgeckos.com
Wilbanks Captive Bred Reptileswilbanksreptiles.com
BHB Reptilesbhbreptiles.com
TSMaquaticstsmaquatics.com
South Mountain Reptilescornsnake.net
Competitors Gravity finds for Happytail Puppies. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Happytail Puppies with Marine Collectors

07 · Company

Who is behind Happytail Puppies?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Happytail Puppies is a company based in Oak Ridge, United States, on a domain registered in June 2016.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · Oak Ridge
Domain registered
14 Jun 2016
Status
Operating
DistributionGravity index, Nov 2026
Own store
happytailpuppies.com · Shopify · USD
Catalogue
64 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Happytail Puppies

What people ask Google about Happytail Puppies.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Happytail Puppies a legit company?

According to Gravity by Benchr, Happytail Puppies is a brand based in Oak Ridge, United States: its website has existed since June 2016, it sells on a Shopify store, it has 16,595 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does Happytail Puppies sell?

Happytail Puppies is a company that sells various breeds of puppies including Yorkies, Maltese, Morkies and more, with puppies coming from real family breeders and offering a 10 year health guarantee. Gravity by Benchr classifies it under Live Animals, with Live Animals making up 82% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Happytail Puppies cost?

Happytail Puppies' best seller, Puppy Care Fee, sells US$199.95 on happytailpuppies.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check happytailpuppies.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Happytail Puppies promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Happytail Puppies advertises on Facebook and Instagram and on Google, where its offers often run. Check happytailpuppies.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Happytail Puppies?

Happytail Puppies sells on its own website, happytailpuppies.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Happytail Puppies?

Gravity by Benchr records a company based in Oak Ridge, United States, whose domain was registered in 2016. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Happytail Puppies doing well?

Not at the moment. Gravity by Benchr estimates about 46,500 visits to happytailpuppies.com in September 2026, down 21% in a month and down 30% over three months. Happytail Puppies ranks #26 of 674 Live Animals brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Happytail Puppies use?

Gravity by Benchr identifies happytailpuppies.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Happytail Puppies spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Happytail Puppies on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Live Animals brands in the United States?

Among Live Animals brands in the United States in the Gravity by Benchr index, Happytail Puppies ranks #26 of 674 by estimated traffic. Its closest competitors on the same market are Marine Collectors, TikisGeckos, Wilbanks Captive Bred Reptiles, BHB Reptiles and TSMaquatics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Happytail Puppies.