Brand page · Personal Care · United States
Hard Candy: 50.1K visits a month, 2 active Meta ads, Gravity score 498.
Hard Candy — Hard Candy is a cosmetics company that sells affordable, cruelty-free makeup and skincare products including eye, lip, face, nail, and body items. In September 2026 hardcandy.com drew an estimated 50.1K visits, down 36% on the month before. It ranks #1,382 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hard Candy is a cosmetics company that sells affordable, cruelty-free makeup and skincare products including eye, lip, face, nail, and body items.
01 · Traffic
How much traffic Hard Candy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hard Candy drew an estimated 50.1K visits in September 2026, down 36% on the month before and down 49% over three months.
- Worldwide#169,818of 4.5M sites · Top 5%
- In United States#54,389of 1.2M sites · Top 5%
- Personal Care, worldwide#8,606of 215,119 brands · Top 5%
- Personal Care, United States#1,382of 33,626 brands · Top 5%
50.1K
estimated visits in September
1 mo ▼ −36.0%4 mo ▼ −48.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hard Candy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hard Candy holds 3.4 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 0% one star.
Beauty Supply Store Cosmetics Store Beauty Product Supplier Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hard Candy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hard Candy sells on Shopify, 100% of its catalogue in stock. The best seller is Glow On Lock Setting Spray, at US$7.00, followed by Glamouflage Foundation and Glass On Lock.
#1Glow On Lock Setting SprayHard CandyUS$7.00In stock
#2Glamouflage FoundationHard CandyUS$6.00In stock
#3Glass On LockHard CandyUS$7.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hard Candy in its comparison group.
- Average rating
- 4.41 / 5
- Rated products
- 95% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$8.00
- Currency
- USD
04 · Ads
What Hard Candy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hard Candy runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since February 2024 (image, text).
Moods Shadow PaletteHard Candy13 Apr 2026image
Moods Shadow PaletteHard Candy5 Jan 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hayden Products LLCverified
Text ad20 Oct 2026Hayden Products LLCverified
Text ad20 Oct 2026Hayden Products LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hard Candy.
The creators who tag @hardcandylife on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hardcandylife on Instagram, led by Daviana (28K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDaviana@thats_davi · INTL | Beauty cosmetics skincare Creator | 28K | 0.4% | 8 | Tagged @hardcandylife |
06 · Competitors according to Gravity
Who Hard Candy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hard Candy among Personal Care brands in United States. The closest is LA Girl Cosmetics, then Revel Nail, MOIRA BEAUTY, e.l.f. Cosmetics, After Bite, MCoBeauty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LA Girl Cosmeticslagirlusa.com | |||||||
| Revel Nailrevelnail.com | |||||||
| MOIRA BEAUTYmoirabeauty.com | |||||||
| e.l.f. Cosmeticscheckout.elfcosmetics.com | |||||||
| After Biteafterbite.com | |||||||
| MCoBeautyus.mcobeauty.com |
07 · Company
The company behind Hard Candy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hard Candy is a company based in Manhattan New York, United States, on a domain registered in May 1997. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Manhattan New York
- Founded
- Data not available
- Domain registered
- 12 May 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hardcandy.com · Shopify · USD
- Catalogue
- 27 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hard Candy
What people ask Google about Hard Candy.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hard Candy legit or a scam?
According to Gravity by Benchr, Hard Candy is a brand based in Manhattan New York, United States: its website has existed since May 1997, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 242,391 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Hard Candy known for?
Hard Candy is a cosmetics company that sells affordable, cruelty-free makeup and skincare products including eye, lip, face, nail, and body items. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Hard Candy expensive?
Hard Candy's best seller, Glow On Lock Setting Spray, sells US$7.00 on hardcandy.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check hardcandy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Hard Candy promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Hard Candy advertises on Facebook and Instagram and on Google, where its offers often run. Check hardcandy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hard Candy?
Hard Candy sells on its own website, hardcandy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hard Candy?
Gravity by Benchr records a company based in Manhattan New York, United States, whose domain was registered in 1997, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hard Candy doing well?
Not at the moment. Gravity by Benchr estimates about 50,100 visits to hardcandy.com in September 2026, down 36% in a month and down 49% over three months. Hard Candy ranks #1,382 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hard Candy use?
Gravity by Benchr identifies hardcandy.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hard Candy's ad budget?
Gravity by Benchr does not publish a spend figure for Hard Candy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Hard Candy ranks #1,382 of 33,626 by estimated traffic. Its closest competitors on the same market are LA Girl Cosmetics, Revel Nail, MOIRA BEAUTY, e.l.f. Cosmetics, After Bite. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hard Candy.