Brand page · Personal Care · United States
MOIRA BEAUTY: 129K visits a month, 38 active Meta ads, Gravity score 522.
MOIRA BEAUTY — MOIRA BEAUTY is a contemporary beauty brand that offers innovative, cruelty-free and vegan-friendly makeup and skincare products designed to deliver professional results while emphasizing simplicity. In September 2026 moirabeauty.com drew an estimated 129K visits, up 4% on the month before. It ranks #631 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MOIRA BEAUTY is a contemporary beauty brand that offers innovative, cruelty-free and vegan-friendly makeup and skincare products designed to deliver professional results while emphasizing simplicity.
01 · Traffic
How much traffic MOIRA BEAUTY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MOIRA BEAUTY drew an estimated 129K visits in September 2026, up 4% on the month before and up 39% over three months.
- Worldwide#75,803of 4.5M sites · Top 5%
- In United States#25,021of 1.2M sites · Top 5%
- Personal Care, worldwide#3,648of 215,119 brands · Top 5%
- Personal Care, United States#631of 33,626 brands · Top 5%
129K
estimated visits in September
1 mo ▲ +4.4%4 mo ▲ +39.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MOIRA BEAUTY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MOIRA BEAUTY holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Cosmetics Store e-Commerce Service e-Commerce Solution Provider Beauty Product Supplier Cosmetics Industry Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MOIRA BEAUTY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MOIRA BEAUTY sells on Shopify, 94% of its catalogue in stock. The best seller is Shipping Protection, at US$0.75–US$75.00, followed by Must-Have Lip Liner (012, Cocoa) and Diamond Daze Liquid Shadow (005, Eye Contact).
#1Shipping ProtectionMOIRA BEAUTYUS$0.75–US$75.00In stock
#2Must-Have Lip Liner (012, Cocoa)MOIRA BEAUTYUS$5.00In stock
#3Diamond Daze Liquid Shadow (005, Eye Contact)MOIRA BEAUTYUS$9.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MOIRA BEAUTY in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 97% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$13.00
- Currency
- USD
04 · Ads
What MOIRA BEAUTY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MOIRA BEAUTY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2025 (image, text, video).
My current staples son este lip liner y brillos de ojos de @moiracosmetics y me enteré recientemente de que están en CSV !!!! Ad #makeup #bMoira Cosmetics6 Oct 2026video
Moira CosmeticsMoira Cosmetics6 Oct 2026image
Diamond Pearl Shine 💎Moira Cosmetics6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Moira Cosmetics, Inc.verified
Text ad20 Oct 2026Moira Cosmetics, Inc.verified
Text ad20 Oct 2026Moira Cosmetics, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MOIRA BEAUTY.
The creators who tag @moiracosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @moiracosmetics on Instagram, led by ⭐𝓛𝓸𝓻𝓮𝓷𝓪 𝓛𝓲𝓽𝓪𝓲 ⭐ (126K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ⭐⭐𝓛𝓸𝓻𝓮𝓷𝓪 𝓛𝓲𝓽𝓪𝓲 ⭐@lorena_litai · 🇲🇽 MX | Beauty cosmetics skincare Creator | 126K | 0.4% | 10 | Tagged @moiracosmetics |
06 · Competitors according to Gravity
Who MOIRA BEAUTY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MOIRA BEAUTY among Personal Care brands in United States. The closest is troublemakermakeup.pk, then Smooche, Morphe, rem beauty, Stila, Kulfi.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| troublemakermakeup.pktroublemakermakeup.pk | |||||||
| Smoochesmooche.com | |||||||
| Morpheuk.morphe.com | |||||||
| rem beautyrembeauty.com | |||||||
| Stilastilacosmetics.com | |||||||
| Kulfikulfibeauty.com |
07 · Company
The company behind MOIRA BEAUTY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MOIRA BEAUTY is a company based in Los Angeles, United States, founded in 2017 according to LinkedIn, on a domain registered in August 2015. It employs about 31 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- 2017, per LinkedIn
- Domain registered
- 14 Aug 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 31 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- moirabeauty.com · Shopify · USD
- Catalogue
- 157 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MOIRA BEAUTY
What people ask Google about MOIRA BEAUTY.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MOIRA BEAUTY a legit company?
According to Gravity by Benchr, MOIRA BEAUTY is a brand based in Los Angeles, United States: its website has existed since August 2015, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 514,262 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is MOIRA BEAUTY known for?
MOIRA BEAUTY is a contemporary beauty brand that offers innovative, cruelty-free and vegan-friendly makeup and skincare products designed to deliver professional results while emphasizing simplicity. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 97% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
MOIRA BEAUTY prices: how much is it?
MOIRA BEAUTY's best seller, Shipping Protection, sells from US$0.75 to US$75.00 on moirabeauty.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check moirabeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
MOIRA BEAUTY promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MOIRA BEAUTY advertises on Facebook and Instagram and on Google, where its offers often run. Check moirabeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MOIRA BEAUTY?
MOIRA BEAUTY sells on its own website, moirabeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MOIRA BEAUTY?
Gravity by Benchr records a company based in Los Angeles, United States, founded in 2017 according to LinkedIn, on a domain registered in 2015, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MOIRA BEAUTY doing well?
Yes. Gravity by Benchr estimates about 128,600 visits to moirabeauty.com in September 2026, up 4% in a month and up 39% over three months. MOIRA BEAUTY ranks #631 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MOIRA BEAUTY use?
Gravity by Benchr identifies moirabeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MOIRA BEAUTY spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MOIRA BEAUTY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, MOIRA BEAUTY ranks #631 of 33,626 by estimated traffic. Its closest competitors on the same market are troublemakermakeup.pk, Smooche, Morphe, rem beauty, Stila. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MOIRA BEAUTY.