Brand page · Building Materials · Finland
hartman.fi: 39k visits a month, 11 active Meta ads.
hartman.fi — Hartman is a Finnish hardware and building materials wholesaler and retailer that has been operating since 1862. The company specializes in building materials and hardware business with outlets in multiple Finnish cities. In September 2026 hartman.fi drew an estimated 39k visits, down 30% on the month before. It ranks #3 of 52 Building Materials brands in Finland.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Hartman is a Finnish hardware and building materials wholesaler and retailer that has been operating since 1862. The company specializes in building materials and hardware business with outlets in multiple Finnish cities.
01 · Traffic
How much traffic hartman.fi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
hartman.fi drew an estimated 39k visits in September 2026, down 30% on the month before and down 18% over three months.
- Worldwide#210,253of 4.5m sites · Top 5%
- In Finland#665of 20.4k sites · Top 5%
- Building Materials, worldwide#1,966of 90,845 brands · Top 5%
- Building Materials, Finland#3of 52 brands · Top 10%
39k
estimated visits in September
1 mo ▼ −30.3%4 mo ▼ −17.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about hartman.fi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
hartman.fi holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What hartman.fi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read hartman.fi's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places hartman.fi in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What hartman.fi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
hartman.fi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Kodin sisustamiseen ja syksyn projekteihinHartman6 Oct 2026image
Huolla sadevesijärjestelmä säännöllisestiHartman2 Oct 2026image
Maan laajin Hunton-varastovalikoima.Hartman28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Hartman Järn Abverified
Image ad21 Oct 2026Hartman Järn Abverified
Text ad21 Oct 2026Hartman Järn Abverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about hartman.fi.
The creators who tag @hartman_1862 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who hartman.fi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for hartman.fi among Building Materials brands in Finland. The closest is nzhardware.co.nz, then MORE HANDLES, Direct Door Hardware, helakauppa.com, Plots Discount, Bouwcheap.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| nzhardware.co.nznzhardware.co.nz | |||||||
| MORE HANDLESmorehandles.co.uk | |||||||
| Direct Door Hardwaredirectdoorhardware.com | |||||||
| helakauppa.comhelakauppa.com | |||||||
| Plots Discountplots-discount.com | |||||||
| Bouwcheapbouwcheap.nl |
07 · Company
The company behind hartman.fi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
hartman.fi is a company based in Finland, founded in 1862 according to LinkedIn, on a domain registered in January 1991. It employs about 95 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland
- Founded
- 1862, per LinkedIn
- Domain registered
- 1 Jan 1991
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 95 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hartman.fi · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about hartman.fi
What people ask Google about hartman.fi.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is hartman.fi legit?
According to Gravity by Benchr, hartman.fi is a brand based in Finland: its website has existed since January 1991, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 95 people on LinkedIn, it has 930 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does hartman.fi sell?
Hartman is a Finnish hardware and building materials wholesaler and retailer that has been operating since 1862. The company specializes in building materials and hardware business with outlets in multiple Finnish cities. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.
Is there a hartman.fi discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: hartman.fi advertises on Facebook and Instagram and on Google, where its offers often run. Check hartman.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy hartman.fi?
hartman.fi sells on its own website, hartman.fi, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind hartman.fi?
Gravity by Benchr records a company based in Finland, founded in 1862 according to LinkedIn, on a domain registered in 1991, with 95 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is hartman.fi doing well?
Not at the moment. Gravity by Benchr estimates about 39,000 visits to hartman.fi in September 2026, down 30% in a month and down 18% over three months. hartman.fi ranks #3 of 52 Building Materials brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does hartman.fi use?
Gravity by Benchr identifies hartman.fi as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is hartman.fi's ad budget?
Gravity by Benchr does not publish a spend figure for hartman.fi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in Finland?
Among Building Materials brands in Finland in the Gravity by Benchr index, hartman.fi ranks #3 of 52 by estimated traffic. Its closest competitors on the same market are nzhardware.co.nz, MORE HANDLES, Direct Door Hardware, helakauppa.com and Plots Discount. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with hartman.fi.