Brand page · Camera & Optic Accessories
Hasselblad: 588k visits a month, 338 active Meta ads.
Hasselblad — Hasselblad is a leading manufacturer of medium format cameras and lenses, renowned for their iconic design, uncompromising image quality, and high performance. In September 2026 hasselblad.com drew an estimated 588k visits, up 2% on the month before. It ranks #6 of 847 Camera & Optic Accessories brands.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Hasselblad is a leading manufacturer of medium format cameras and lenses, renowned for their iconic design, uncompromising image quality, and high performance.
01 · Traffic
How much traffic Hasselblad gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hasselblad drew an estimated 588k visits in September 2026, up 2% on the month before and up 25% over three months.
- Worldwide#21,807of 4.5m sites · Top 1%
- In United States#7,158of 1.2m sites · Top 1%
- Camera & Optic Accessories, worldwide#30of 6,901 brands · Top 1%
- Camera & Optic Accessories, United States#6of 847 brands · Top 1%
588k
estimated visits in September
1 mo ▲ +2.2%4 mo ▲ +24.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hasselblad.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hasselblad holds 2.7 out of 5 on Trustpilot over 7 reviews, 6 of them in the last twelve months: 29% of customers give five stars and 71% one star.
Camera Store Photo Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hasselblad sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hasselblad's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Hasselblad in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Hasselblad is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hasselblad runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
Just completed the famous Laguna de los Tres trek in Patagonia. Didn’t get to see Roy, but still got some interesting shots!🏔️🇦🇷 📸 @HasselbHasselblad13 Oct 2026video
10-Stop Image Stabilization in Medium FormatHasselblad13 Oct 2026image
Evening light settles gently over Sapu Sacred Mountain. Soft colors stretch across the sky as the mountains recede into layered silhouettesHasselblad13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Victor Hasselblad Aktiebolagverified
Text ad20 Oct 2026Victor Hasselblad Aktiebolagverified
Text ad20 Oct 2026Victor Hasselblad Aktiebolagverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hasselblad.
The creators who tag @hasselblad on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hasselblad on Instagram, led by Andrew VanWickler (44.3k followers, 3.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAndrew VanWickler@avwpictures · 🇺🇸 US | Photography visual arts Creator | 44.3k | 3.0% | 31 | Tagged @hasselblad |
06 · Competitors according to Gravity
Who Hasselblad competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hasselblad among Camera & Optic Accessories brands. The closest is Just Canon, then Leica Camera, leicacamerausa.com, Canon France, nikon.co.uk, tw.canon.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Just Canonjustcanon.in | |||||||
| Leica Cameraleica-camera.com | |||||||
| leicacamerausa.comleicacamerausa.com | |||||||
| Canon Francecanon.fr | |||||||
| nikon.co.uknikon.co.uk | |||||||
| tw.canontw.canon |
07 · Company
The company behind Hasselblad.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hasselblad is an e-commerce brand, founded in 1941 according to LinkedIn, on a domain registered in August 1996. It employs about 132 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 1941, per LinkedIn
- Domain registered
- 30 Aug 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 132 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hasselblad.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hasselblad
What people ask Google about Hasselblad.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hasselblad legit?
According to Gravity by Benchr, Hasselblad is a brand: its website has existed since August 1996, it employs 132 people on LinkedIn, it has 2,005,475 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Hasselblad known for?
Hasselblad is a leading manufacturer of medium format cameras and lenses, renowned for their iconic design, uncompromising image quality, and high performance. Gravity by Benchr classifies it under Camera & Optic Accessories. Source: Gravity by Benchr product classification.
Does Hasselblad have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hasselblad advertises on Facebook and Instagram and on Google, where its offers often run. Check hasselblad.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Hasselblad?
Gravity by Benchr records a company, founded in 1941 according to LinkedIn, on a domain registered in 1996, with 132 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Hasselblad doing well?
Yes. Gravity by Benchr estimates about 588,300 visits to hasselblad.com in September 2026, up 2% in a month and up 25% over three months. Hasselblad ranks #6 of 847 Camera & Optic Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Hasselblad spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hasselblad on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Camera & Optic Accessories brands?
Among Camera & Optic Accessories brands in the Gravity by Benchr index, Hasselblad ranks #6 of 847 by estimated traffic. Its closest competitors on the same market are Just Canon, Leica Camera, leicacamerausa.com, Canon France and nikon.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hasselblad.