Brand page · Food Items · United States
Hatch Chile Store: 89.5k visits a month, 5 active Meta ads, Gravity score 588.
Hatch Chile Store — Hatch Chile Store is an American food company and online retailer specializing in authentic Hatch chile products, including fresh, roasted, frozen, and prepared New Mexican foods. In September 2026 hatch-green-chile.com drew an estimated 89.5k visits, down 33% on the month before. It ranks #295 of 20,419 Food Items brands in United States and holds a 4.6 Trustpilot rating over 1,183 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 651 peers: Food Items brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hatch Chile Store is an American food company and online retailer specializing in authentic Hatch chile products, including fresh, roasted, frozen, and prepared New Mexican foods.
01 · Traffic
How much traffic Hatch Chile Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hatch Chile Store drew an estimated 89.5k visits in September 2026, down 33% on the month before and up 19% over three months.
- Worldwide#103,065of 4.5m sites · Top 5%
- In United States#33,621of 1.2m sites · Top 5%
- Food Items, worldwide#2,709of 260,714 brands · Top 5%
- Food Items, United States#295of 20,419 brands · Top 5%
89.5k
estimated visits in September
1 mo ▼ −33.5%4 mo ▲ +19.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hatch Chile Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hatch Chile Store holds 4.6 out of 5 on Trustpilot over 1,183 reviews, 304 of them in the last twelve months: 82% of customers give five stars and 6% one star. That volume places Hatch Chile Store in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Food Products Supplier Online Food Ordering Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hatch Chile Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hatch Chile Store sells on Shopify, 88% of its catalogue in stock. The best seller is Roasted Hatch Chile (Frozen), at US$90.00, followed by Fresh Hatch Green Chile and Fresh Chile Company Pure Green Chile.
#1Roasted Hatch Chile (Frozen)Hatch Chile StoreUS$90.00In stock
#2Fresh Hatch Green ChileHatch Chile StoreUS$39.99–US$99.99In stock
#3Fresh Chile Company Pure Green ChileHatch Chile StoreUS$11.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hatch Chile Store in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 82% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$32.99
- Currency
- USD
04 · Ads
What Hatch Chile Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hatch Chile Store runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2025 (image, text).
Meet the Next Generation of Hatch 575 Green Chile.Hatch Green Chile22 Sept 2026image
Meet the Next Generation of Hatch 575 Green Chile.Hatch Green Chile21 Sept 2026image
Hand Dipped Hatch Chile RellenosHatch Green Chile31 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Hatch Chile Storeverified
Text ad20 Oct 2026The Hatch Chile Storeverified
Text ad20 Oct 2026The Hatch Chile Storeverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hatch Chile Store.
The creators who tag @hatchgreenchile on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hatchgreenchile on Instagram, led by MELISSA-LOU ELLIS (50.5k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMELISSA-LOU ELLIS@newmexico_foodie_in_fashion · 🇺🇸 US | Food cooking nutrition Creator | 50.5k | 0.7% | 1 | Tagged @hatchgreenchile |
06 · Competitors according to Gravity
Who Hatch Chile Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hatch Chile Store among Food Items brands in United States. The closest is Devil Daves Bloody Mary Shop, then HOSAco, Viking Waffles, Babylon Bee Store, olokoi.com, NIKIGO.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Devil Daves Bloody Mary Shopdevildaves.com | |||||||
| HOSAcohosasauce.com | |||||||
| Viking Wafflesvikingwaffles.com | |||||||
| Babylon Bee Storeshop.babylonbee.com | |||||||
| olokoi.comolokoi.com | |||||||
| NIKIGOnikigo.com |
07 · Company
The company behind Hatch Chile Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hatch Chile Store is a company based in Las Cruces, United States, on a domain registered in August 2010.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Las Cruces
- Founded
- Data not available
- Domain registered
- 11 Aug 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hatch-green-chile.com · Shopify · USD
- Catalogue
- 41 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hatch Chile Store
What people ask Google about Hatch Chile Store.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hatch Chile Store a legit company?
According to Gravity by Benchr, Hatch Chile Store is a brand based in Las Cruces, United States: its website has existed since August 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 23,106 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hatch Chile Store reviews
Customers rate Hatch Chile Store 4.6 out of 5 on Trustpilot over 1,183 reviews, 304 of them in the last twelve months: 82% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Hatch Chile Store sell?
Hatch Chile Store is an American food company and online retailer specializing in authentic Hatch chile products, including fresh, roasted, frozen, and prepared New Mexican foods. Gravity by Benchr classifies it under Food Items, with Condiments & Sauces making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Hatch Chile Store prices: how much is it?
Hatch Chile Store's best seller, Roasted Hatch Chile (Frozen), sells US$90.00 on hatch-green-chile.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check hatch-green-chile.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hatch Chile Store have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hatch Chile Store advertises on Facebook and Instagram and on Google, where its offers often run. Check hatch-green-chile.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hatch Chile Store?
Hatch Chile Store sells on its own website, hatch-green-chile.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hatch Chile Store?
Gravity by Benchr records a company based in Las Cruces, United States, whose domain was registered in 2010. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hatch Chile Store doing well?
Yes. Gravity by Benchr estimates about 89,500 visits to hatch-green-chile.com in September 2026, down 33% in a month and up 19% over three months. Hatch Chile Store ranks #295 of 20,419 Food Items brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hatch Chile Store use?
Gravity by Benchr identifies hatch-green-chile.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Hatch Chile Store spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hatch Chile Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United States?
Among Food Items brands in United States in the Gravity by Benchr index, Hatch Chile Store ranks #295 of 20,419 by estimated traffic. Its closest competitors on the same market are Devil Daves Bloody Mary Shop, HOSAco, Viking Waffles, Babylon Bee Store and olokoi.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hatch Chile Store.