Brand page · Clothing Accessories · United States
HatCountry traffic, ads & competitors 91.3k visits a month, 41 active Meta ads, Gravity score 603.
HatCountry — HatCountry is an online retailer specializing in cowboy hats, western hats, fedoras, caps, and accessories from top brands like Stetson, Resistol, Ariat, and Roper, offering products for both men and women. In September 2026 hatcountry.com drew an estimated 91.3k visits, down 38% on the month before. It ranks #413 of 34,142 Clothing Accessories brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 843 peers: Clothing Accessories brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HatCountry is an online retailer specializing in cowboy hats, western hats, fedoras, caps, and accessories from top brands like Stetson, Resistol, Ariat, and Roper, offering products for both men and women.
01 · Traffic
HatCountry website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HatCountry drew an estimated 91.3k visits in September 2026, down 38% on the month before and down 20% over three months.
- Worldwide#101,291of 4.5m sites · Top 5%
- In United States#33,069of 1.2m sites · Top 5%
- Clothing Accessories, worldwide#1,184of 85,207 brands · Top 5%
- Clothing Accessories, United States#413of 34,142 brands · Top 5%
91.3k
estimated visits in September
1 mo ▼ −38.3%4 mo ▼ −20.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
HatCountry reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HatCountry holds 3.0 out of 5 on Trustpilot over 3 reviews, 3 of them in the last twelve months: 33% of customers give five stars and 67% one star.
Clothing Store Headwear Store Hat Shop Boot Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
HatCountry best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HatCountry sells on Shopify, 84% of its catalogue in stock. The best seller is Deadwood Trading Hat Company Sonoma - Raffia Straw Cowboy Hat, at US$41.98, followed by Bullhide Kingman - (4X) Wool Felt Cowboy Hat and Stetson Square - Mexican Palm Straw Cowboy Hat.
#1Deadwood Trading Hat Company Sonoma - Raffia Straw Cowboy HatHatCountryUS$41.98In stock
#2Bullhide Kingman - (4X) Wool Felt Cowboy HatHatCountryUS$88.99–US$90.99In stock
#3Stetson Square - Mexican Palm Straw Cowboy HatHatCountryUS$65.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HatCountry in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 9% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$112.46
- Currency
- USD
04 · Ads
HatCountry ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HatCountry runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since July 2024 (image, text, video).
Roper 819 Fancy AppliqueHatcountry.com5 Oct 2026image
Roper 2105 Fancy Yoke PlaidHatcountry.com26 Aug 2026image
Stetson 214 Trouser Fit S Back PocketHatcountry.com26 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026HatCountry LLCverified
Text ad20 Oct 2026CÔNG TY TNHH ADSDIGIverified
Text ad20 Oct 2026HatCountry LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
HatCountry influencers
The creators who tag @_hatcountry on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @_hatcountry on Instagram, led by Menucha - Moms & Crafters (10.9k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMenucha - Moms & Crafters@momsandcrafters · 🇺🇸 US | Decoration garden diy Creator | 10.9k | 0.2% | 1 | Tagged @_hatcountry |
06 · Competitors according to Gravity
HatCountry competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HatCountry among Clothing Accessories brands in the United States. The closest is El Primo Western Wear, then Muldoon's Men’s Wear, MexWest, Outpost Western Store, Wild Bill's Western Store, Last Rodeo Western Wear & Hat Bar.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| El Primo Western Wearelprimoww.com | |||||||
| Muldoon's Men’s Wearmuldoons.com | |||||||
| MexWestmexwest.com | |||||||
| Outpost Western Storeoutpostboots.com | |||||||
| Wild Bill's Western Storewildbillswestern.com | |||||||
| Last Rodeo Western Wear & Hat Barlastrodeoaz.com |
07 · Company
Who is behind HatCountry?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HatCountry is a company based in Indian Trail, United States, founded in 1973 according to LinkedIn, on a domain registered in March 2003. It employs about 5 people.
- Entity country
- 🇺🇸 United States · Indian Trail
- Founded
- 1973, per LinkedIn
- Domain registered
- 23 Mar 2003
- Status
- Operating
- Employees
- 5 on LinkedIn
- Own store
- hatcountry.com · Shopify · USD
- Catalogue
- 316 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HatCountry
What people ask Google about HatCountry.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HatCountry legit?
According to Gravity by Benchr, HatCountry is a brand based in Indian Trail, United States: its website has existed since March 2003, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 1,413 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does HatCountry sell?
HatCountry is an online retailer specializing in cowboy hats, western hats, fedoras, caps, and accessories from top brands like Stetson, Resistol, Ariat, and Roper, offering products for both men and women. Gravity by Benchr classifies it under Clothing Accessories, with Hats making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is HatCountry expensive?
HatCountry's best seller, Deadwood Trading Hat Company Sonoma - Raffia Straw Cowboy Hat, sells US$41.98 on hatcountry.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check hatcountry.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does HatCountry have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HatCountry advertises on Facebook and Instagram and on Google, where its offers often run. Check hatcountry.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy HatCountry?
HatCountry sells on its own website, hatcountry.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind HatCountry?
Gravity by Benchr records a company based in Indian Trail, United States, founded in 1973 according to LinkedIn, on a domain registered in 2003, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HatCountry doing well?
Not at the moment. Gravity by Benchr estimates about 91,300 visits to hatcountry.com in September 2026, down 38% in a month and down 20% over three months. HatCountry ranks #413 of 34,142 Clothing Accessories brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HatCountry use?
Gravity by Benchr identifies hatcountry.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is HatCountry's ad budget?
Gravity by Benchr does not publish a spend figure for HatCountry on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in the United States?
Among Clothing Accessories brands in the United States in the Gravity by Benchr index, HatCountry ranks #413 of 34,142 by estimated traffic. Its closest competitors on the same market are El Primo Western Wear, Muldoon's Men’s Wear, MexWest, Outpost Western Store and Wild Bill's Western Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HatCountry.