Brand page · Office Furniture · Netherlands
HAY.nl: 67.3k visits a month, 5 active Meta ads.
HAY.nl — HAY is a design label that sells modern, high-quality furniture and accessories for home and office, offering the complete HAY collection online and in physical stores. In September 2026 hay.nl drew an estimated 67.3k visits, down 32% on the month before. It ranks #4 of 70 Office Furniture brands in Netherlands and holds a 2.4 Trustpilot rating over 34 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
HAY is a design label that sells modern, high-quality furniture and accessories for home and office, offering the complete HAY collection online and in physical stores.
01 · Traffic
How much traffic HAY.nl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HAY.nl drew an estimated 67.3k visits in September 2026, down 32% on the month before and down 15% over three months.
- Worldwide#131,773of 4.5m sites · Top 5%
- In Netherlands#1,802of 78.6k sites · Top 5%
- Office Furniture, worldwide#227of 8,936 brands · Top 5%
- Office Furniture, Netherlands#4of 70 brands · Top 10%
67.3k
estimated visits in September
1 mo ▼ −32.2%4 mo ▼ −15.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HAY.nl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HAY.nl holds 2.4 out of 5 on Trustpilot over 34 reviews, 9 of them in the last twelve months: 21% of customers give five stars and 50% one star. That volume places HAY.nl in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HAY.nl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read HAY.nl's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places HAY.nl in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What HAY.nl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HAY.nl runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
HAY.nlHAY.nl7 Oct 2026image
Sae 20% on selected HAY sofasHAY.nl2 Oct 2026image
Essential Steel Wijnkoeler€39HAY.nl24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026HAY House Amsterdam B.V.verified
Text ad20 Oct 2026HAY House Amsterdam B.V.verified
Image ad20 Oct 2026HAY House Amsterdam B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HAY.nl.
The creators who tag @hay.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hay.nl on Instagram, led by MarloesStoop (12.6k followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMarloesStoop@marloes_stoop_ · 🇳🇱 NL | Decoration garden diy Creator | 12.6k | 2.2% | 4 | Tagged @hay.nl |
06 · Competitors according to Gravity
Who HAY.nl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HAY.nl among Office Furniture brands in Netherlands. The closest is Nội thất Xuân Hòa, then Comfort Furniture, Flokk, xDrive, Dignity Furniture Kenya, Knoll.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nội thất Xuân Hòanoithatxuanhoa.company | |||||||
| Comfort Furniturecomfortfurniture.com.sg | |||||||
| Flokkflokk.com | |||||||
| xDrivexdrive.com.tr | |||||||
| Dignity Furniture Kenyadignity.co.ke | |||||||
| Knollknoll.com |
07 · Company
The company behind HAY.nl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HAY.nl is a company based in Netherlands, founded in 2013 according to LinkedIn, on a domain registered in September 2017. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2013, per LinkedIn
- Domain registered
- 24 Sept 2017
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hay.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HAY.nl
What people ask Google about HAY.nl.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HAY.nl legit?
According to Gravity by Benchr, HAY.nl is a brand based in Netherlands: its website has existed since September 2017, its Trustpilot profile is claimed by the brand, it employs 9 people on LinkedIn, it has 51,375 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about HAY.nl?
Customers rate HAY.nl 2.4 out of 5 on Trustpilot over 34 reviews, 9 of them in the last twelve months: 21% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is HAY.nl?
HAY is a design label that sells modern, high-quality furniture and accessories for home and office, offering the complete HAY collection online and in physical stores. Gravity by Benchr classifies it under Office Furniture. Source: Gravity by Benchr product classification.
HAY.nl promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: HAY.nl advertises on Facebook and Instagram and on Google, where its offers often run. Check hay.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind HAY.nl?
Gravity by Benchr records a company based in Netherlands, founded in 2013 according to LinkedIn, on a domain registered in 2017, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is HAY.nl growing?
Not at the moment. Gravity by Benchr estimates about 67,300 visits to hay.nl in September 2026, down 32% in a month and down 15% over three months. HAY.nl ranks #4 of 70 Office Furniture brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is HAY.nl's ad budget?
Gravity by Benchr does not publish a spend figure for HAY.nl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Office Furniture brands in Netherlands?
Among Office Furniture brands in Netherlands in the Gravity by Benchr index, HAY.nl ranks #4 of 70 by estimated traffic. Its closest competitors on the same market are Nội thất Xuân Hòa, Comfort Furniture, Flokk, xDrive and Dignity Furniture Kenya. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HAY.nl.