Brand page · Diapering · United States
HealthyBaby: 51.8k visits a month, 71 active Meta ads, Gravity score 533.
HealthyBaby — HealthyBaby is a brain-forward babycare company that creates rigorously tested, clean essentials including diapers, wipes, skincare, and home products for babies and new families. In September 2026 healthybaby.com drew an estimated 51.8k visits, up 1% on the month before. It ranks #10 of 223 Diapering brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Diapering brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HealthyBaby is a brain-forward babycare company that creates rigorously tested, clean essentials including diapers, wipes, skincare, and home products for babies and new families.
01 · Traffic
How much traffic HealthyBaby gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HealthyBaby drew an estimated 51.8k visits in September 2026, up 1% on the month before and up 19% over three months.
- Worldwide#164,973of 4.5m sites · Top 5%
- In United States#52,919of 1.2m sites · Top 5%
- Diapering, worldwide#56of 1,546 brands · Top 5%
- Diapering, United States#10of 223 brands · Top 5%
51.8k
estimated visits in September
1 mo ▲ +0.6%4 mo ▲ +19.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HealthyBaby.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HealthyBaby holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Baby Store Baby Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HealthyBaby sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HealthyBaby sells on Shopify, 90% of its catalogue in stock. The best seller is Our Wet Wipes, at US$28.00–US$50.00, followed by Our Pull-Up Style Diaper and Our Diaper.
#1Our Wet WipesHealthyBabyUS$28.00–US$50.00In stock
#2Our Pull-Up Style DiaperHealthyBabyUS$110.00In stock
#3Our DiaperHealthyBabyUS$105.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HealthyBaby in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 79% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$50.00
- Currency
- USD
04 · Ads
What HealthyBaby is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HealthyBaby runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2022 (image, text, video).
When your baby’s diapers aren’t working, it’s time for a change.HealthyBaby7 Oct 2026video
Switching to Our DiapersHealthyBaby7 Oct 2026image
When your baby’s diapers aren’t working, it’s time for a change.HealthyBaby7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Fewer Better Things Inc.verified
Text ad20 Oct 2026Fewer Better Things Inc.verified
Text ad20 Oct 2026Fewer Better Things Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HealthyBaby.
The creators who tag @healthybaby.co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @healthybaby.co on Instagram, led by Environmental Working Group (345k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEnvironmental Working Group@environmentalworkinggroup · 🇺🇸 US | Ecology climate environment Creator | 345k | 0.1% | 1 | Tagged @healthybaby.co |
06 · Competitors according to Gravity
Who HealthyBaby competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HealthyBaby among Diapering brands in United States. The closest is Wink Well, then Caboo, Ecovia, auures, greenvirginproducts, AlpiniåLabs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wink Wellwinkwell.com | |||||||
| Caboocabooproducts.com | |||||||
| Ecoviaecovia-france.com | |||||||
| auuresauures.com | |||||||
| greenvirginproductsgreenvirginproducts.com | |||||||
| AlpiniåLabsalpinialab.com |
07 · Company
The company behind HealthyBaby.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HealthyBaby is a company based in New York, United States, founded in 2020 according to LinkedIn, on a domain registered in March 1997. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2020, per LinkedIn
- Domain registered
- 14 Mar 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- healthybaby.com · Shopify · USD
- Catalogue
- 27 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HealthyBaby
What people ask Google about HealthyBaby.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HealthyBaby a legit company?
According to Gravity by Benchr, HealthyBaby is a brand based in New York, United States: its website has existed since March 1997, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 42,478 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is HealthyBaby?
HealthyBaby is a brain-forward babycare company that creates rigorously tested, clean essentials including diapers, wipes, skincare, and home products for babies and new families. Gravity by Benchr classifies it under Diapering, with Diapers making up 29% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is HealthyBaby expensive?
HealthyBaby's best seller, Our Wet Wipes, sells from US$28.00 to US$50.00 on healthybaby.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check healthybaby.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does HealthyBaby have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HealthyBaby advertises on Facebook and Instagram and on Google, where its offers often run. Check healthybaby.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy HealthyBaby?
HealthyBaby sells on its own website, healthybaby.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind HealthyBaby?
Gravity by Benchr records a company based in New York, United States, founded in 2020 according to LinkedIn, on a domain registered in 1997, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HealthyBaby doing well?
Yes. Gravity by Benchr estimates about 51,800 visits to healthybaby.com in September 2026, up 1% in a month and up 19% over three months. HealthyBaby ranks #10 of 223 Diapering brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HealthyBaby use?
Gravity by Benchr identifies healthybaby.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does HealthyBaby spend on Meta ads?
Gravity by Benchr does not publish a spend figure for HealthyBaby on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Diapering brands in United States?
Among Diapering brands in United States in the Gravity by Benchr index, HealthyBaby ranks #10 of 223 by estimated traffic. Its closest competitors on the same market are Wink Well, Caboo, Ecovia, auures and greenvirginproducts. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HealthyBaby.