Brand page · Lawn & Garden · United States
HeatTrak: 108k visits a month, 95 active Meta ads, Gravity score 607.
HeatTrak — HeatTrak is a manufacturer of heated snow and ice melting mats for walkways, stairs, driveways, and commercial facilities. The company offers customizable snow melting systems with both residential and industrial mats designed to prevent slip hazards. In September 2026 heattrak.com drew an estimated 108k visits, up 180% on the month before. It ranks #75 of 3,965 Lawn & Garden brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Lawn & Garden brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HeatTrak is a manufacturer of heated snow and ice melting mats for walkways, stairs, driveways, and commercial facilities. The company offers customizable snow melting systems with both residential and industrial mats designed to prevent slip hazards.
01 · Traffic
How much traffic HeatTrak gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HeatTrak drew an estimated 108k visits in September 2026, up 180% on the month before and up 570% over three months.
- Worldwide#87,950of 4.5m sites · Top 5%
- In United States#28,863of 1.2m sites · Top 5%
- Lawn & Garden, worldwide#407of 52,482 brands · Top 1%
- Lawn & Garden, United States#75of 3,965 brands · Top 5%
108k
estimated visits in September
1 mo ▲ +179.6%4 mo ▲ +569.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HeatTrak.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HeatTrak holds 3.1 out of 5 on Trustpilot over 5 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 20% one star.
Manufacturer Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HeatTrak sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HeatTrak sells on Shopify, 92% of its catalogue in stock. The best seller is Power Unit for Residential Mats, at US$39.99, followed by Heated Snow Melting Walkway Mat - Standard/Long - 20"x60" and Heated Snow & Ice Melting Stair Mat - 10"x30".
#1Power Unit for Residential MatsHeatTrakUS$39.99In stock
#3Heated Snow Melting Walkway Mat - Standard/Long - 20"x60"HeatTrakUS$229.99In stock
Heated Snow & Ice Melting Stair Mat - 10"x30"HeatTrakUS$99.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HeatTrak in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 97% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$284.99
- Currency
- USD
04 · Ads
What HeatTrak is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HeatTrak runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
Wireless Two Outlet & Remote ControlHeatTrak Snow & Ice Melting Mats6 Oct 2026image
Winter on Auto-PilotHeatTrak Snow & Ice Melting Mats3 Oct 2026image
HeatTrak Snow & Ice Melting MatsHeatTrak Snow & Ice Melting Mats3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Heat Trak, LLCverified
Text ad21 Oct 2026Heat Trak, LLCverified
Text ad21 Oct 2026Heat Trak, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HeatTrak.
The creators who tag @heattrak_mats on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @heattrak_mats on Instagram, led by Jodi Mockabee (96.2k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJodi Mockabee@jodimockabee · 🇺🇸 US | Parenting family Creator | 96.2k | 0.9% | 1 | Tagged @heattrak_mats |
06 · Competitors according to Gravity
Who HeatTrak competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HeatTrak among Lawn & Garden brands in United States. The closest is Litheli, then Cowbell Plant Co., YARDCARE US, Eurmax, Undaunted Manufacturing, ABCCANOPY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lithelilitheli.com | |||||||
| Cowbell Plant Co.cowbellplant.com | |||||||
| YARDCARE USyardcareinc.com | |||||||
| Eurmaxeurmax.com | |||||||
| Undaunted Manufacturingundauntedmfg.com | |||||||
| ABCCANOPYabccanopy.com |
07 · Company
The company behind HeatTrak.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HeatTrak is a company based in Doraville, United States, founded in 2004 according to LinkedIn, on a domain registered in April 2004. It employs about 34 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Doraville
- Founded
- 2004, per LinkedIn
- Domain registered
- 25 Apr 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 34 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- heattrak.com · Shopify · USD
- Catalogue
- 18 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HeatTrak
What people ask Google about HeatTrak.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HeatTrak legit or a scam?
According to Gravity by Benchr, HeatTrak is a brand based in Doraville, United States: its website has existed since April 2004, it sells on a Shopify store, it employs 34 people on LinkedIn, it has 16,939 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is HeatTrak known for?
HeatTrak is a manufacturer of heated snow and ice melting mats for walkways, stairs, driveways, and commercial facilities. The company offers customizable snow melting systems with both residential and industrial mats designed to prevent slip hazards. Gravity by Benchr classifies it under Lawn & Garden, with Snow Removal making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
HeatTrak prices: how much is it?
HeatTrak's best seller, Power Unit for Residential Mats, sells US$39.99 on heattrak.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check heattrak.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
HeatTrak promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: HeatTrak advertises on Facebook and Instagram and on Google, where its offers often run. Check heattrak.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy HeatTrak?
HeatTrak sells on its own website, heattrak.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns HeatTrak?
Gravity by Benchr records a company based in Doraville, United States, founded in 2004 according to LinkedIn, on a domain registered in 2004, with 34 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HeatTrak doing well?
Yes. Gravity by Benchr estimates about 107,800 visits to heattrak.com in September 2026, up 180% in a month and up 570% over three months. HeatTrak ranks #75 of 3,965 Lawn & Garden brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HeatTrak use?
Gravity by Benchr identifies heattrak.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is HeatTrak's ad budget?
Gravity by Benchr does not publish a spend figure for HeatTrak on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lawn & Garden brands in United States?
Among Lawn & Garden brands in United States in the Gravity by Benchr index, HeatTrak ranks #75 of 3,965 by estimated traffic. Its closest competitors on the same market are Litheli, Cowbell Plant Co., YARDCARE US, Eurmax and Undaunted Manufacturing. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HeatTrak.