Brand page · Jewelry · Singapore
Heckin' Unicorn: 45.5k visits a month, 3 active Meta ads, Gravity score 507.
Heckin' Unicorn — Heckin' Unicorn is a Singapore-based queer brand that creates subtle and unique LGBTQ+ accessories and merchandise, including enamel pins, socks, and notebooks, designed to help people express their identity beyond kitschy rainbows and flashy flags. In September 2026 heckinunicorn.com drew an estimated 45.5k visits, down 22% on the month before. It ranks #737 of 33,382 Jewelry brands in Singapore.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 34 peers: Jewelry brands in Singapore with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Heckin' Unicorn is a Singapore-based queer brand that creates subtle and unique LGBTQ+ accessories and merchandise, including enamel pins, socks, and notebooks, designed to help people express their identity beyond kitschy rainbows and flashy flags.
01 · Traffic
How much traffic Heckin' Unicorn gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Heckin' Unicorn drew an estimated 45.5k visits in September 2026, down 22% on the month before and down 40% over three months.
- Worldwide#184,328of 4.5m sites · Top 5%
- In United States#58,866of 1.2m sites · Top 10%
- Jewelry, worldwide#4,262of 132,285 brands · Top 5%
- Jewelry, United States#737of 33,382 brands · Top 5%
45.5k
estimated visits in September
1 mo ▼ −22.4%4 mo ▼ −40.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Heckin' Unicorn.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Heckin' Unicorn holds 2.7 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 40% of customers give five stars and 20% one star.
Clothing Store Women's Clothing Store Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Heckin' Unicorn sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Heckin' Unicorn sells on Shopify, 75% of its catalogue in stock. The best seller is You're safe with me — enamel pin, at SGD 13.44, followed by Binosaur — enamel pin and Deluxe Locking Pin Backs (Pack of 2).
#2You're safe with me — enamel pinHeckin' UnicornSGD 13.44In stock
#3Binosaur — enamel pinHeckin' UnicornSGD 13.44In stock
Deluxe Locking Pin Backs (Pack of 2)Heckin' UnicornSGD 2.80In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Heckin' Unicorn in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 75% of the catalogue
- In stock
- 75%
- Upper price quartile
- US$10.56
- Currency
- SGD
04 · Ads
What Heckin' Unicorn is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Heckin' Unicorn runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Get 10% off when you buy 3 or more items!Heckin' Unicorn21 Aug 2026image
(OLD) Men in loveHeckin' Unicorn21 Aug 2026image
Heckin' UnicornHeckin' Unicorn18 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Heckin' Unicorn.
The creators who tag @heckin.unicorn on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Heckin' Unicorn competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Heckin' Unicorn among Jewelry brands in Singapore. The closest is That Good Feeling, then THE GENTLE PANSY, addigni shop, ourheartbeads.com, pinpinpin.it, PinPerfect.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| That Good Feelingthatgoodfeeling.shop | |||||||
| THE GENTLE PANSYthegentlepansy.com | |||||||
| addigni shopaddigni.com | |||||||
| ourheartbeads.comourheartbeads.com | |||||||
| pinpinpin.itpinpinpin.it | |||||||
| PinPerfectpinperfect.store |
07 · Company
The company behind Heckin' Unicorn.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Heckin' Unicorn is a company based in Singapore, Singapore, founded in 2019 according to LinkedIn, on a domain registered in September 2019. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇬 Singapore · Singapore
- Founded
- 2019, per LinkedIn
- Domain registered
- 9 Sept 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- heckinunicorn.com · Shopify · SGD
- Catalogue
- 73 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Heckin' Unicorn
What people ask Google about Heckin' Unicorn.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Heckin' Unicorn a legit company?
According to Gravity by Benchr, Heckin' Unicorn is a brand based in Singapore, Singapore: its website has existed since September 2019, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 78,235 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Heckin' Unicorn sell?
Heckin' Unicorn is a Singapore-based queer brand that creates subtle and unique LGBTQ+ accessories and merchandise, including enamel pins, socks, and notebooks, designed to help people express their identity beyond kitschy rainbows and flashy flags. Gravity by Benchr classifies it under Jewelry, with Brooches & Lapel Pins making up 64% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Heckin' Unicorn expensive?
Heckin' Unicorn's best seller, You're safe with me — enamel pin, sells SGD 13.44 on heckinunicorn.com. 75% of the catalogue is in stock. Gravity does not track prices daily: check heckinunicorn.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Heckin' Unicorn promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Heckin' Unicorn advertises on Facebook and Instagram, where its offers often run. Check heckinunicorn.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Heckin' Unicorn?
Heckin' Unicorn sells on its own website, heckinunicorn.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Heckin' Unicorn?
Gravity by Benchr records a company based in Singapore, Singapore, founded in 2019 according to LinkedIn, on a domain registered in 2019, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Heckin' Unicorn doing well?
Not at the moment. Gravity by Benchr estimates about 45,500 visits to heckinunicorn.com in September 2026, down 22% in a month and down 40% over three months. Heckin' Unicorn ranks #737 of 33,382 Jewelry brands in Singapore in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Heckin' Unicorn use?
Gravity by Benchr identifies heckinunicorn.com as a Shopify store (standard plan, not Shopify Plus), selling in SGD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Heckin' Unicorn's ad budget?
Gravity by Benchr does not publish a spend figure for Heckin' Unicorn on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Singapore?
Among Jewelry brands in Singapore in the Gravity by Benchr index, Heckin' Unicorn ranks #737 of 33,382 by estimated traffic. Its closest competitors on the same market are That Good Feeling, THE GENTLE PANSY, addigni shop, ourheartbeads.com and pinpinpin.it. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Heckin' Unicorn.