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  5. HEIMPLANET offizieller

Brand page · Outdoor Recreation · Germany

HEIMPLANET offizieller Top 5% worldwide Top 5% in Germany Top 5% in Outdoor Recreation Top 5% in Outdoor Recreation in Germany
heimplanet.com·🇩🇪 Hamburg, Germany· Shopify·Since 2008

HEIMPLANET offizieller: 47.3k visits a month, 95 active Meta ads, Gravity score 649.

HEIMPLANET offizieller — Heimplanet is a German outdoor gear brand that designs and sells inflatable tents, tarps, backpacks, bags, clothing, and accessories for trips and everyday use. In September 2026 heimplanet.com drew an estimated 47.3k visits, down 4% on the month before. It ranks #734 of 14,873 Outdoor Recreation brands in Germany and holds a 2.4 Trustpilot rating over 10 reviews.

heimplanet.com@heimplanet 62.1kYouTube 3kLinkedIn 1.8kTrustpilot 2.4Meta Ad Library 95

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
47.3k
−4% vs. August 2026
Instagram followers
62.1k
2,950 posts · @heimplanet
Trustpilot
2.4
10 reviews · 4 in 12 months
Meta ads
95
active · on Google since 2021
Products
79%
in stock · 82 collections
Rank in United States
#734
of 14,873 in Outdoor Recreation
LinkedIn
1.8k
followers · 15 employees
Earned media value
€6.7k
per month, Instagram

Gravity score

649/ 1000 · 10 of 10 indicators rated
Brand Power548
Momentum633
Performance767

Percentiles within 163 peers: Outdoor Recreation brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Heimplanet is a German outdoor gear brand that designs and sells inflatable tents, tarps, backpacks, bags, clothing, and accessories for trips and everyday use.

01 · Traffic

How much traffic HEIMPLANET offizieller gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

HEIMPLANET offizieller drew an estimated 47.3k visits in September 2026, down 4% on the month before and up 5% over three months.

  • Worldwide#178,413of 4.5m sites · Top 5%
  • In United States#57,063of 1.2m sites · Top 5%
  • Outdoor Recreation, worldwide#3,882of 101,136 brands · Top 5%
  • Outdoor Recreation, United States#734of 14,873 brands · Top 5%
Monthly visitssource Sept 2026

47.3k

estimated visits in September

1 mo ▼ −3.7%4 mo ▲ +4.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about HEIMPLANET offizieller.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

HEIMPLANET offizieller holds 2.4 out of 5 on Trustpilot over 10 reviews, 4 of them in the last twelve months: 50% of customers give five stars and 40% one star.

Trustpilotclaimed page · read 21 Oct 2026
2.4TrustScore · 10 reviews · 4 in 12 months
5 ★50%
4 ★0%
3 ★0%
2 ★10%
1 ★40%

Bags and Luggage Store Outdoor Clothing and Equipment Shop Camping Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What HEIMPLANET offizieller sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

HEIMPLANET offizieller sells on Shopify, 79% of its catalogue in stock. The best seller is TRANSIT LINE Sling Pocket; Castlerock, at €79.00, followed by TRANSIT LINE Sling Pocket XL; Castlerock and TRANSIT LINE Sling Pocket; Black.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Outdoor Recreation27%
Camping & Hiking26%
Luggage & Bags25%
Apparel & Accessories14%

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation55%
Luggage & Bags26%
Apparel & Accessories14%
Clothing2%
Hobbies & Creative Arts1%

The dominant category places HEIMPLANET offizieller in its comparison group.

Prices and ratingsstore data
Average rating
4.88 / 5
Rated products
46% of the catalogue
In stock
79%
Upper price quartile
US$251.17
Currency
EUR

05 · Influencers

Who talks about HEIMPLANET offizieller.

The creators who tag @heimplanet on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @heimplanet on Instagram, led by shunpei_1123 (10k followers).

Influencersaccounts tagging @heimplanet · Instagram
AccountProfileFollowersEngagementTagsRelationship
sshunpei_1123@shunpei_1123 · 🇯🇵 JPTravel tourism exploration Creator10k—6Tagged @heimplanet
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who HEIMPLANET offizieller competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for HEIMPLANET offizieller among Outdoor Recreation brands in Germany. The closest is MALIHINI, then Roof Space, Bergstop, tambu-outdoor, Perfect Van, Bug-A-Salt Germany.

CompetitorsOutdoor Recreation · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
MALIHINImalihini.shop
Roof Spaceroofspace.de
Bergstopbergstop.com
tambu-outdoortambu-outdoor.com
Perfect Vanperfect-van.de
Bug-A-Salt Germanybugasalt.de
Competitors Gravity finds for HEIMPLANET offizieller. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare HEIMPLANET offizieller with MALIHINI

07 · Company

The company behind HEIMPLANET offizieller.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

HEIMPLANET offizieller is a company based in Hamburg, Germany, founded in 2010 according to LinkedIn, on a domain registered in December 2008. It employs about 15 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany · Hamburg
Founded
2010, per LinkedIn
Domain registered
25 Dec 2008
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
15 on LinkedIn · 2-10
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
heimplanet.com · Shopify · EUR
Catalogue
82 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about HEIMPLANET offizieller

What people ask Google about HEIMPLANET offizieller.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is HEIMPLANET offizieller a legit company?

According to Gravity by Benchr, HEIMPLANET offizieller is a brand based in Hamburg, Germany: its website has existed since December 2008, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 62,089 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

HEIMPLANET offizieller reviews: is it worth it?

Customers rate HEIMPLANET offizieller 2.4 out of 5 on Trustpilot over 10 reviews, 4 of them in the last twelve months: 50% give five stars, 40% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is HEIMPLANET offizieller known for?

Heimplanet is a German outdoor gear brand that designs and sells inflatable tents, tarps, backpacks, bags, clothing, and accessories for trips and everyday use. Gravity by Benchr classifies it under Outdoor Recreation, with Outdoor Recreation making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is HEIMPLANET offizieller expensive?

HEIMPLANET offizieller's best seller, TRANSIT LINE Sling Pocket; Castlerock, sells €79.00 on heimplanet.com. 79% of the catalogue is in stock. Gravity does not track prices daily: check heimplanet.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a HEIMPLANET offizieller discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: HEIMPLANET offizieller advertises on Facebook and Instagram and on Google, where its offers often run. Check heimplanet.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy HEIMPLANET offizieller?

HEIMPLANET offizieller sells on its own website, heimplanet.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind HEIMPLANET offizieller?

Gravity by Benchr records a company based in Hamburg, Germany, founded in 2010 according to LinkedIn, on a domain registered in 2008, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is HEIMPLANET offizieller doing well?

Yes. Gravity by Benchr estimates about 47,300 visits to heimplanet.com in September 2026, down 4% in a month and up 5% over three months. HEIMPLANET offizieller ranks #734 of 14,873 Outdoor Recreation brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does HEIMPLANET offizieller use?

Gravity by Benchr identifies heimplanet.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does HEIMPLANET offizieller spend on Meta ads?

Gravity by Benchr does not publish a spend figure for HEIMPLANET offizieller on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in Germany?

Among Outdoor Recreation brands in Germany in the Gravity by Benchr index, HEIMPLANET offizieller ranks #734 of 14,873 by estimated traffic. Its closest competitors on the same market are MALIHINI, Roof Space, Bergstop, tambu-outdoor and Perfect Van. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HEIMPLANET offizieller.