Brand page · Food Items
Heinz traffic, ads & competitors 98.2k visits a month, 151 active Meta ads.
Heinz — Heinz to Home is an online shop that delivers Heinz products including sauces, sides, soups, baby food, and merchandise directly to customers or as gifts. In September 2026 heinztohome.co.uk drew an estimated 98.2k visits, down 40% on the month before. It ranks #88 of 5,144 Food Items brands and holds a 2.2 Trustpilot rating over 19 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Heinz to Home is an online shop that delivers Heinz products including sauces, sides, soups, baby food, and merchandise directly to customers or as gifts.
01 · Traffic
Heinz website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Heinz drew an estimated 98.2k visits in September 2026, down 40% on the month before and up 131% over three months.
- Worldwide#95,170of 4.5m sites · Top 5%
- In United Kingdom#4,947of 192k sites · Top 5%
- Food Items, worldwide#2,452of 260,714 brands · Top 1%
- Food Items, United Kingdom#88of 5,144 brands · Top 5%
98.2k
estimated visits in September
1 mo ▼ −39.9%4 mo ▲ +130.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Heinz reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Heinz holds 2.2 out of 5 on Trustpilot over 19 reviews, 8 of them in the last twelve months: 11% of customers give five stars and 79% one star. That volume places Heinz in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Gift Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Heinz best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Heinz's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Heinz in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Heinz ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Heinz runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2023 (image, text).
Win Heinz Kit for your Club.Heinz UK6 Oct 2026video
Win Heinz Kit for your Club.Heinz UK6 Oct 2026video
Win Heinz Kit for your Club.Heinz UK6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FIC SHARECO LIMITEDverified
Text ad20 Oct 2026FIC SHARECO LIMITEDverified
Text ad20 Oct 2026FIC SHARECO LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Heinz influencers
The creators who tag @heinz_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @heinz_uk on Instagram, led by RUBEN’S REUBENS (37.5k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRUBEN’S REUBENS@rubens.reubens · 🇬🇧 GB | Food cooking nutrition Creator | 37.5k | 1.5% | 2 | Tagged @heinz_uk |
06 · Competitors according to Gravity
Heinz competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Heinz among Food Items brands. The closest is pzz.by, then Lady M Confections, Wild Pastures, Snellman, Dieffenbach's Snacks, Mulino Bianco.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| pzz.bypzz.by | |||||||
| Lady M Confectionsladym.com | |||||||
| Wild Pastureswildpastures.com | |||||||
| Snellmansnellman.fi | |||||||
| Dieffenbach's Snacksdieffenbachs.com | |||||||
| Mulino Biancomulinobianco.it |
07 · Company
Who is behind Heinz?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Heinz is an e-commerce brand, on a domain registered in March 2020.
- Domain registered
- 27 Mar 2020
- Own store
- heinztohome.co.uk · Shopware
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Heinz
What people ask Google about Heinz.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Heinz a legit company?
According to Gravity by Benchr, Heinz is a brand: its website has existed since March 2020, it sells on a Shopware store, it has 153,445 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Heinz?
Customers rate Heinz 2.2 out of 5 on Trustpilot over 19 reviews, 8 of them in the last twelve months: 11% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Heinz?
Heinz to Home is an online shop that delivers Heinz products including sauces, sides, soups, baby food, and merchandise directly to customers or as gifts. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a Heinz discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Heinz advertises on Facebook and Instagram and on Google, where its offers often run. Check heinztohome.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Heinz?
Heinz sells on its own website, heinztohome.co.uk, a Shopware store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Heinz?
Gravity by Benchr records a company, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Heinz doing well?
Yes. Gravity by Benchr estimates about 98,200 visits to heinztohome.co.uk in September 2026, down 40% in a month and up 131% over three months. Heinz ranks #88 of 5,144 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Heinz use?
Gravity by Benchr identifies heinztohome.co.uk as a Shopware store. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records.
What is Heinz's ad budget?
Gravity by Benchr does not publish a spend figure for Heinz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, Heinz ranks #88 of 5,144 by estimated traffic. Its closest competitors on the same market are pzz.by, Lady M Confections, Wild Pastures, Snellman and Dieffenbach's Snacks. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Heinz.