Brand page · Kitchen & Dining · Finland
HEIROL: 30.2k visits a month, 6 active Meta ads, Gravity score 564.
HEIROL — HEIROL is a Finnish family business that manufactures and sells kitchenware and cookware products, including pots, pans, knives, and kitchen utensils, with a focus on non-toxic and PFAS-free materials. In September 2026 heirol.fi drew an estimated 30.2k visits, down 6% on the month before. It ranks #12 of 187 Kitchen & Dining brands in Finland.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Kitchen & Dining brands in Finland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HEIROL is a Finnish family business that manufactures and sells kitchenware and cookware products, including pots, pans, knives, and kitchen utensils, with a focus on non-toxic and PFAS-free materials.
01 · Traffic
How much traffic HEIROL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HEIROL drew an estimated 30.2k visits in September 2026, down 6% on the month before and up 16% over three months.
- Worldwide#261,821of 4.5m sites · Top 10%
- In Finland#805of 20.4k sites · Top 5%
- Kitchen & Dining, worldwide#7,137of 145,612 brands · Top 5%
- Kitchen & Dining, Finland#12of 187 brands · Top 10%
30.2k
estimated visits in September
1 mo ▼ −6.1%4 mo ▲ +16.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HEIROL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HEIROL holds 3.3 out of 5 on Trustpilot over 3 reviews: 33% of customers give five stars and 33% one star.
Kitchen Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HEIROL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HEIROL sells on Shopify, 90% of its catalogue in stock. The best seller is FRYING PAN 28 cm Steelsafe™ Pro, at €149.00, followed by FRYING PAN 28 cm Blacksteel Pro and SPATULA OLIVE WOOD 30 CM.
#1FRYING PAN 28 cm Steelsafe™ ProHEIROL€149.00In stock
#2FRYING PAN 28 cm Blacksteel ProHEIROL€69.00In stock
#3SPATULA OLIVE WOOD 30 CMHEIROL€10.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HEIROL in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 30% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$45.36
- Currency
- EUR
04 · Ads
What HEIROL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HEIROL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Valmista täydellistä pastaa 🌟HEIROL7 Oct 2026video
Elämäsi paras pannu 🔥HEIROL7 Oct 2026video
Laadukkaat pinnoitetut pannut 🍳HEIROL7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad4 Feb 2026Heirol Oyverified
Text ad4 Feb 2026Heirol Oyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HEIROL.
The creators who tag @heirol.fi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @heirol.fi on Instagram, led by Susanne Spångberg | Kreatör sociala medier (22.2k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSusanne Spångberg | Kreatör sociala medier@citydhimmah · 🇸🇪 SE | Decoration garden diy Creator | 22.2k | 0.7% | 2 | Tagged @heirol.fi |
06 · Competitors according to Gravity
Who HEIROL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HEIROL among Kitchen & Dining brands in Finland. The closest is Wayu Perú, then Dorre, Tramontina, WAYU, Ellimo, fissman.ae.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wayu Perúwayu.com.pe | |||||||
| Dorredorre.se | |||||||
| Tramontinatramontina.com.sg | |||||||
| WAYUwayu.cl | |||||||
| Ellimoellimo.se | |||||||
| fissman.aefissman.ae |
07 · Company
The company behind HEIROL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HEIROL is a company based in Turku, Finland, founded in 1991 according to LinkedIn, on a domain registered in May 2000. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland · Turku
- Founded
- 1991, per LinkedIn
- Domain registered
- 18 May 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- heirol.fi · Shopify · EUR
- Catalogue
- 141 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HEIROL
What people ask Google about HEIROL.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HEIROL a legit company?
According to Gravity by Benchr, HEIROL is a brand based in Turku, Finland: its website has existed since May 2000, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 15,652 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is HEIROL known for?
HEIROL is a Finnish family business that manufactures and sells kitchenware and cookware products, including pots, pans, knives, and kitchen utensils, with a focus on non-toxic and PFAS-free materials. Gravity by Benchr classifies it under Kitchen & Dining, with Cookware & Bakeware making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does HEIROL cost?
HEIROL's best seller, FRYING PAN 28 cm Steelsafe™ Pro, sells €149.00 on heirol.fi. 90% of the catalogue is in stock. Gravity does not track prices daily: check heirol.fi before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a HEIROL discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HEIROL advertises on Facebook and Instagram and on Google, where its offers often run. Check heirol.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy HEIROL?
HEIROL sells on its own website, heirol.fi, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind HEIROL?
Gravity by Benchr records a company based in Turku, Finland, founded in 1991 according to LinkedIn, on a domain registered in 2000, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HEIROL doing well?
Yes. Gravity by Benchr estimates about 30,200 visits to heirol.fi in September 2026, down 6% in a month and up 16% over three months. HEIROL ranks #12 of 187 Kitchen & Dining brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HEIROL use?
Gravity by Benchr identifies heirol.fi as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is HEIROL's ad budget?
Gravity by Benchr does not publish a spend figure for HEIROL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Finland?
Among Kitchen & Dining brands in Finland in the Gravity by Benchr index, HEIROL ranks #12 of 187 by estimated traffic. Its closest competitors on the same market are Wayu Perú, Dorre, Tramontina, WAYU and Ellimo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HEIROL.