Brand page · Clothing · Germany
Held traffic, ads & competitors 60.4k visits a month, 10 active Meta ads, Gravity score 538.
Held — Held GmbH is a German company that manufactures motorcycle clothing and work protection equipment, combining safety, comfort and fit in a durable and cost-conscious way. In September 2026 held.de drew an estimated 60.4k visits, down 28% on the month before. It ranks #259 of 7,326 Clothing brands in Germany.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 283 peers: Clothing brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Held GmbH is a German company that manufactures motorcycle clothing and work protection equipment, combining safety, comfort and fit in a durable and cost-conscious way.
01 · Traffic
Held website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Held drew an estimated 60.4k visits in September 2026, down 28% on the month before and down 4% over three months.
- Worldwide#144,558of 4.5m sites · Top 5%
- In Germany#6,567of 184k sites · Top 5%
- Clothing, worldwide#13,966of 459,295 brands · Top 5%
- Clothing, Germany#259of 7,326 brands · Top 5%
60.4k
estimated visits in September
1 mo ▼ −28.0%4 mo ▼ −4.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Held reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Held holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Motorcycle Dealer Motorcycle Shop Motorcycle Equipment and Accessories Store Motorcycle Parts Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Held best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Held's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Held in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Held ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Held runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since May 2025 (image, text, video).
held.de/landauHeld GmbH8 Oct 2026image
"eCall-Sensor gratis zur Held Jacke“, Beschreibung: „Code ECALL26 · nur bis 31.10.“, CTA: „Jetzt kaufen“, URL: shop.held.de.Held GmbH1 Oct 2026image
"eCall-Sensor gratis zur Held Jacke“, Beschreibung: „Code ECALL26 · nur bis 31.10.“, CTA: „Jetzt kaufen“, URL: shop.held.de.Held GmbH25 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Held GmbHverified
Image ad21 Oct 2026Held GmbHverified
Text ad21 Oct 2026Held GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Held influencers
The creators who tag @heldbikerfashion on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @heldbikerfashion on Instagram, led by 𝑵𝑰𝑪𝑶👾 | 𝖬𝖳𝟢𝟫 (25.6k followers, 15.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝑵𝑰𝑪𝑶👾 | 𝖬𝖳𝟢𝟫@ride.addict · 🇨🇭 CH | Automotive mobility Creator | 25.6k | 15.1% | 12 | Tagged @heldbikerfashion |
06 · Competitors according to Gravity
Held competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Held among Clothing brands in Germany. The closest is subarugear.com, then FLY Racing, THOR MX, REBELHORN, mbw.cz, The Motos.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| subarugear.comsubarugear.com | |||||||
| FLY Racingflyracing.com | |||||||
| THOR MXthormx.com | |||||||
| REBELHORNrebelhorn-sklep.pl | |||||||
| mbw.czmbw.cz | |||||||
| The Motosthemotos.cl |
07 · Company
Who is behind Held?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Held is a company based in Germany, founded in 1946 according to LinkedIn. It employs about 26 people.
- Entity country
- 🇩🇪 Germany
- Founded
- 1946, per LinkedIn
- Employees
- 26 on LinkedIn
- Own store
- held.de · Wordpress
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Held
What people ask Google about Held.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Held legit?
According to Gravity by Benchr, Held is a brand based in Germany: it sells on a Wordpress store, it employs 26 people on LinkedIn, it has 60,263 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Held?
Held GmbH is a German company that manufactures motorcycle clothing and work protection equipment, combining safety, comfort and fit in a durable and cost-conscious way. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Held discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Held advertises on Facebook and Instagram and on Google, where its offers often run. Check held.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Held?
Held sells on its own website, held.de, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Held?
Gravity by Benchr records a company based in Germany, founded in 1946 according to LinkedIn, with 26 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Held growing?
Not at the moment. Gravity by Benchr estimates about 60,400 visits to held.de in September 2026, down 28% in a month and down 4% over three months. Held ranks #259 of 7,326 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Held use?
Gravity by Benchr identifies held.de as a Wordpress store. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Held spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Held on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, Held ranks #259 of 7,326 by estimated traffic. Its closest competitors on the same market are subarugear.com, FLY Racing, THOR MX, REBELHORN and mbw.cz. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Held.