Brand page · Outdoor Recreation · Netherlands
Helinox traffic, ads & competitors 47.1k visits a month, 14 active Meta ads, Gravity score 607.
Helinox — Helinox Europe designs and sells ultra lightweight portable outdoor furniture and accessories including chairs, tables, and camping equipment. In September 2026 helinox.eu drew an estimated 47.1k visits, down 29% on the month before. It ranks #61 of 892 Outdoor Recreation brands in the Netherlands and holds a 2.6 Trustpilot rating over 29 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 97 peers: Outdoor Recreation brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Helinox Europe designs and sells ultra lightweight portable outdoor furniture and accessories including chairs, tables, and camping equipment.
01 · Traffic
Helinox website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Helinox drew an estimated 47.1k visits in September 2026, down 29% on the month before and down 19% over three months.
- Worldwide#178,915of 4.5m sites · Top 5%
- In France#6,362of 166k sites · Top 5%
- Outdoor Recreation, worldwide#3,899of 101,136 brands · Top 5%
- Outdoor Recreation, France#61of 892 brands · Top 10%
47.1k
estimated visits in September
1 mo ▼ −28.8%4 mo ▼ −19.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Helinox reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Helinox holds 2.6 out of 5 on Trustpilot over 29 reviews, 8 of them in the last twelve months: 28% of customers give five stars and 55% one star. That volume places Helinox in the top 50% of the 270,321 Trustpilot pages in the Gravity index. On Google, Helinox scores 4.1 over 22 reviews.
Furniture Store Garden Furniture Shop Furniture Manufacturer Outdoor Furniture Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Helinox best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Helinox sells on Shopify, 84% of its catalogue in stock. The best seller is Chair One, at €109.95–€129.95, followed by Sunset Chair and Vibram Ball Feet.
#1Chair OneHelinox€109.95–€129.95In stock
#2Sunset ChairHelinox€169.95In stock
#3Vibram Ball FeetHelinox€42.95–€47.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Helinox in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 74% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$195.95
- Currency
- EUR
04 · Ads
Helinox ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Helinox runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text).
A Cot for Every SleeperHelinox7 Oct 2026video
Pull Over. Sit Back. Stay a While.Helinox7 Oct 2026image
Chair One High-Back (re)Helinox7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad25 Jun 2026Helinox Europe B.V.verified
Text ad25 Jun 2026Helinox Europe B.V.verified
Text ad25 Jun 2026Helinox Europe B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Helinox influencers
The creators who tag @helinox on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @helinox on Instagram, led by outdoor kuga (14.8k followers, 8.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ooutdoor kuga@outdoor_kuga · 🇹🇼 TW | Automotive mobility Creator | 14.8k | 8.9% | 10 | Tagged @helinox |
06 · Competitors according to Gravity
Helinox competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Helinox among Outdoor Recreation brands in the Netherlands. The closest is Coody Tents, then FLOAT, Lyve, Haringboer, TipTopShades, Spyderco Benelux.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Coody Tentscoodytents.eu | |||||||
| FLOATfloatonair.nl | |||||||
| Lyvelyvetents.com | |||||||
| Haringboerharingboer.nl | |||||||
| TipTopShadestiptopshades.com | |||||||
| Spyderco Beneluxspyderco.nl |
07 · Company
Who is behind Helinox?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Helinox is a company based in Amsterdam, Netherlands, founded in 2009 according to LinkedIn. It employs about 66 people.
- Entity country
- 🇳🇱 Netherlands · Amsterdam
- Founded
- 2009, per LinkedIn
- Employees
- 66 on LinkedIn · 51-200
- Own store
- helinox.eu · Shopify · EUR
- Catalogue
- 162 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Helinox
What people ask Google about Helinox.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Helinox legit or a scam?
According to Gravity by Benchr, Helinox is a brand based in Amsterdam, Netherlands: it sells on a Shopify store, it employs 66 people on LinkedIn, it has 108,987 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Helinox?
Customers rate Helinox 2.6 out of 5 on Trustpilot over 29 reviews, 8 of them in the last twelve months: 28% give five stars, 55% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. On Google, Helinox scores 4.1 over 22 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Helinox known for?
Helinox Europe designs and sells ultra lightweight portable outdoor furniture and accessories including chairs, tables, and camping equipment. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Helinox expensive?
Helinox's best seller, Chair One, sells from €109.95 to €129.95 on helinox.eu. 84% of the catalogue is in stock. Gravity does not track prices daily: check helinox.eu before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Helinox have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Helinox advertises on Facebook and Instagram and on Google, where its offers often run. Check helinox.eu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Helinox?
Helinox sells on its own website, helinox.eu, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Helinox?
Gravity by Benchr records a company based in Amsterdam, Netherlands, founded in 2009 according to LinkedIn, with 66 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Helinox doing well?
Not at the moment. Gravity by Benchr estimates about 47,100 visits to helinox.eu in September 2026, down 29% in a month and down 19% over three months. Helinox ranks #61 of 892 Outdoor Recreation brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Helinox use?
Gravity by Benchr identifies helinox.eu as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Helinox spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Helinox on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in the Netherlands?
Among Outdoor Recreation brands in the Netherlands in the Gravity by Benchr index, Helinox ranks #61 of 892 by estimated traffic. Its closest competitors on the same market are Coody Tents, FLOAT, Lyve, Haringboer and TipTopShades. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Helinox.