Brand page · Lighting · Australia
Heliograf: 33.8k visits a month, 85 active Meta ads, Gravity score 693.
Heliograf — Heliograf is a design studio based in Australia that creates sustainable products including the Light Soy lamp and Holy Carp fish dropper, with a focus on design for good and stopping plastic pollution. In September 2026 heliograf.com drew an estimated 33.8k visits, down 8% on the month before. It ranks #169 of 2,695 Lighting brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 38 peers: Lighting brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Heliograf is a design studio based in Australia that creates sustainable products including the Light Soy lamp and Holy Carp fish dropper, with a focus on design for good and stopping plastic pollution.
01 · Traffic
How much traffic Heliograf gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Heliograf drew an estimated 33.8k visits in September 2026, down 8% on the month before and up 152% over three months.
- Worldwide#237,561of 4.5m sites · Top 10%
- In United States#74,506of 1.2m sites · Top 10%
- Lighting, worldwide#1,261of 25,385 brands · Top 5%
- Lighting, United States#169of 2,695 brands · Top 10%
33.8k
estimated visits in September
1 mo ▼ −8.5%4 mo ▲ +152.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Heliograf.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Heliograf holds 3.6 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 0% one star.
Home Goods Store Decoration and Interior Design Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Heliograf sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Heliograf sells on Shopify, 100% of its catalogue in stock. The best seller is Light Soy Portable, at A$369.00, followed by Light Soy Flex and Light Soy Base.
#1Light Soy PortableHeliografA$369.00In stock
#2Light Soy FlexHeliografA$369.00In stock
#3Light Soy BaseHeliografA$69.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Heliograf in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 75% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$257.34
- Currency
- AUD
04 · Ads
What Heliograf is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Heliograf runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Shop The Original Soy Fish LampHeliograf3 Oct 2026image
Light SoyHeliograf29 Sept 2026image
A Lamp With Measurable ImpactHeliograf26 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Heliograf Pty Ltdverified
Text ad21 Oct 2026Heliograf Pty Ltdverified
Text ad21 Oct 2026Heliograf Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Heliograf.
The creators who tag @heliograf.design on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @heliograf.design on Instagram, led by @designboom.shop (24.2k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ddesignboom.shop@designboom.shop · INTL | Decoration garden diy Creator | 24.2k | 0.9% | 2 | Tagged @heliograf.design |
06 · Competitors according to Gravity
Who Heliograf competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Heliograf among Lighting brands in Australia. The closest is Joanne Tiffany, then Homezee, Baskoraa, Dawn Lighting, Lucretia Lighting, Mayfield.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Joanne Tiffanytiffanylamp.com.au | |||||||
| Homezeehomezee.com.au | |||||||
| Baskoraabaskoraa.com | |||||||
| Dawn Lightingcheckout.dawnlighting.com.au | |||||||
| Lucretia Lightinglucretiashop.com.au | |||||||
| Mayfieldmayfieldlighting.com.au |
07 · Company
The company behind Heliograf.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Heliograf is a company based in Hobart, Australia, on a domain registered in March 2011. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Hobart
- Founded
- Data not available
- Domain registered
- 17 Mar 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- heliograf.com · Shopify · AUD
- Catalogue
- 8 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Heliograf
What people ask Google about Heliograf.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Heliograf a legit company?
According to Gravity by Benchr, Heliograf is a brand based in Hobart, Australia: its website has existed since March 2011, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 48,448 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Heliograf?
Heliograf is a design studio based in Australia that creates sustainable products including the Light Soy lamp and Holy Carp fish dropper, with a focus on design for good and stopping plastic pollution. Gravity by Benchr classifies it under Lighting, with Lighting Accessories making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Heliograf expensive?
Heliograf's best seller, Light Soy Portable, sells A$369.00 on heliograf.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check heliograf.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Heliograf discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Heliograf advertises on Facebook and Instagram and on Google, where its offers often run. Check heliograf.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Heliograf?
Heliograf sells on its own website, heliograf.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Heliograf?
Gravity by Benchr records a company based in Hobart, Australia, whose domain was registered in 2011, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Heliograf growing?
Yes. Gravity by Benchr estimates about 33,800 visits to heliograf.com in September 2026, down 8% in a month and up 152% over three months. Heliograf ranks #169 of 2,695 Lighting brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Heliograf use?
Gravity by Benchr identifies heliograf.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Heliograf spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Heliograf on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in Australia?
Among Lighting brands in Australia in the Gravity by Benchr index, Heliograf ranks #169 of 2,695 by estimated traffic. Its closest competitors on the same market are Joanne Tiffany, Homezee, Baskoraa, Dawn Lighting and Lucretia Lighting. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Heliograf.