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Brand page · Vehicle Parts & Accessories · Germany

OWEN Top 5% worldwide Top 10% in Germany Top 5% in Vehicle Parts & Accessories Top 10% in Vehicle Parts & Accessories in Germany
hello-owen.com·🇩🇪 Hamburg, Germany· Shopify·Since 2023

OWEN: 39.5k visits a month, 6 active Meta ads, Gravity score 431.

OWEN — OWEN - made for the move. Entwickelt für maximale Sicherheit auf deinen nächsten Abenteuer. In September 2026 hello-owen.com drew an estimated 39.5k visits, down 56% on the month before. It ranks #98 of 1,637 Vehicle Parts & Accessories brands in Germany and holds a 4.4 Trustpilot rating over 1,525 reviews.

hello-owen.com@owen_offiziell 6.2kFacebookLinkedIn 56Trustpilot 4.4Meta Ad Library 6

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
39.5k
−56% vs. August 2026
Instagram followers
6.2k
47 posts · @owen_offiziell
Trustpilot
4.4
1,525 reviews · 901 in 12 months
Meta ads
6
active · on Google since 2024
Products
89%
in stock · 24 collections
Rank in Germany
#98
of 1,637 in Vehicle Parts & Accessories
LinkedIn
56
followers · 8 employees
Earned media value
—
Data not available

Gravity score

431/ 1000 · 8 of 10 indicators rated
Brand Power494
Momentum438
Performance362

Percentiles within 165 peers: Vehicle Parts & Accessories brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

OWEN - made for the move. Entwickelt für maximale Sicherheit auf deinen nächsten Abenteuer.

01 · Traffic

How much traffic OWEN gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

OWEN drew an estimated 39.5k visits in September 2026, down 56% on the month before and down 31% over three months.

  • Worldwide#207,763of 4.5m sites · Top 5%
  • In Germany#9,234of 184k sites · Top 10%
  • Vehicle Parts & Accessories, worldwide#4,773of 167,964 brands · Top 5%
  • Vehicle Parts & Accessories, Germany#98of 1,637 brands · Top 10%
Monthly visitssource Sept 2026

39.5k

estimated visits in September

1 mo ▼ −56.5%4 mo ▼ −31.4%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about OWEN.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

OWEN holds 4.4 out of 5 on Trustpilot over 1,525 reviews, 901 of them in the last twelve months: 72% of customers give five stars and 7% one star. That volume places OWEN in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 21 Oct 2026
4.4TrustScore · 1,525 reviews · 901 in 12 months
Top 10% review volumeTop 20% rating quality
5 ★72%
4 ★13%
3 ★5%
2 ★3%
1 ★7%

Outdoor Clothing and Equipment Shop Car Accessories Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What OWEN sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

OWEN sells on Shopify, 89% of its catalogue in stock. The best seller is OWEN® Dachträger 3.0 für geschlossene Reling, at €74.99–€94.99, followed by OWEN® E-Bike Fahrradträger and OWEN® Dachträger 5.0 für offene Reling.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Vehicle Storage & Cargo56%
Cycling11%
Camping & Hiking11%
Outdoor Living6%

Share of the catalogue by product family.

Activity mixdominant: Vehicle Parts & Accessories
Vehicle Parts & Accessories61%
Outdoor Recreation22%
Lawn & Garden6%
Baby Transport3%
Tools3%

The dominant category places OWEN in its comparison group.

Prices and ratingsstore data
Average rating
4.91 / 5
Rated products
67% of the catalogue
In stock
89%
Upper price quartile
US$224.00
Currency
EUR

05 · Influencers

Who talks about OWEN.

The creators who tag @owen_offiziell on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @owen_offiziell · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who OWEN competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for OWEN among Vehicle Parts & Accessories brands in Germany. The closest is Adfunture Outdoor, then Redloonbike24 by vonderpalette, Enduristan DEU/AUT, campnetic.com, TRIBURG, Tuning-Blitz.

CompetitorsVehicle Parts & Accessories · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Adfunture Outdooradfunture.de
Redloonbike24 by vonderpaletteredloonbike24.de
Enduristan DEU/AUTenduristan.de
campnetic.comcampnetic.com
TRIBURGtriburg.de
Tuning-Blitztuningblitz.de
Competitors Gravity finds for OWEN. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare OWEN with Adfunture Outdoor

07 · Company

The company behind OWEN.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

OWEN is a company based in Hamburg, Germany, founded in 2017 according to LinkedIn, on a domain registered in April 2023. It employs about 8 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany · Hamburg
Founded
2017, per LinkedIn
Domain registered
27 Apr 2023
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
8 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
hello-owen.com · Shopify · EUR
Catalogue
24 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about OWEN

What people ask Google about OWEN.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is OWEN legit?

According to Gravity by Benchr, OWEN is a brand based in Hamburg, Germany: its website has existed since April 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 6,239 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about OWEN?

Customers rate OWEN 4.4 out of 5 on Trustpilot over 1,525 reviews, 901 of them in the last twelve months: 72% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is OWEN known for?

OWEN - made for the move. Entwickelt für maximale Sicherheit auf deinen nächsten Abenteuer. Gravity by Benchr classifies it under Vehicle Parts & Accessories, with Vehicle Storage & Cargo making up 56% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is OWEN expensive?

OWEN's best seller, OWEN® Dachträger 3.0 für geschlossene Reling, sells from €74.99 to €94.99 on hello-owen.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check hello-owen.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a OWEN discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: OWEN advertises on Facebook and Instagram and on Google, where its offers often run. Check hello-owen.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy OWEN?

OWEN sells on its own website, hello-owen.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind OWEN?

Gravity by Benchr records a company based in Hamburg, Germany, founded in 2017 according to LinkedIn, on a domain registered in 2023, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is OWEN doing well?

Not at the moment. Gravity by Benchr estimates about 39,500 visits to hello-owen.com in September 2026, down 56% in a month and down 31% over three months. OWEN ranks #98 of 1,637 Vehicle Parts & Accessories brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does OWEN use?

Gravity by Benchr identifies hello-owen.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does OWEN spend on Meta ads?

Gravity by Benchr does not publish a spend figure for OWEN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Vehicle Parts & Accessories brands in Germany?

Among Vehicle Parts & Accessories brands in Germany in the Gravity by Benchr index, OWEN ranks #98 of 1,637 by estimated traffic. Its closest competitors on the same market are Adfunture Outdoor, Redloonbike24 by vonderpalette, Enduristan DEU/AUT, campnetic.com and TRIBURG. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OWEN.