Brand page · Plumbing · France

BOKU Top 5% worldwide Top 5% in France Top 1% in Plumbing Top 5% in Plumbing in France
helloboku.com·🇫🇷 Paris, France· Shopify·Since 2021

BOKU: 161K visits a month, 83 active Meta ads, Gravity score 638.

BOKU — BOKU is a French company that sells Japanese-style bidets and toilet seats, offering hygienic and eco-friendly bathroom products that can be installed in less than 10 minutes. In September 2026 helloboku.com drew an estimated 161K visits, up 28% on the month before. It ranks #5 of 193 Plumbing brands in France and holds a 4.3 Trustpilot rating over 4,785 reviews.

helloboku.com@boku.hello 46.9KFacebookLinkedIn 2.5KTrustpilot 4.3Meta Ad Library 83

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
161K
+28% vs. August 2026
Instagram followers
46.9K
441 posts · @boku.hello
Trustpilot
4.3
4,785 reviews · 809 in 12 months
Meta ads
83
active · on Google since 2024
Products
96%
in stock · 19 collections
Rank in France
#5
of 193 in Plumbing
LinkedIn
2.5K
followers · 14 employees
Earned media value
€1.8k
per month, Instagram

Gravity score

638/ 1000 · 8 of 10 indicators rated
Brand Power567
Momentum733
Performance613

Percentiles within 8 peers: Plumbing brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

BOKU is a French company that sells Japanese-style bidets and toilet seats, offering hygienic and eco-friendly bathroom products that can be installed in less than 10 minutes.

01 · Traffic

How much traffic BOKU gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

BOKU drew an estimated 161K visits in September 2026, up 28% on the month before and up 56% over three months.

  • Worldwide#62,765of 4.5M sites · Top 5%
  • In France#2,414of 166K sites · Top 5%
  • Plumbing, worldwide#219of 39,496 brands · Top 1%
  • Plumbing, France#5of 193 brands · Top 5%
Monthly visitssource Sept 2026

161K

estimated visits in September

1 mo ▲ +27.9%4 mo ▲ +55.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about BOKU.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

BOKU holds 4.3 out of 5 on Trustpilot over 4,785 reviews, 809 of them in the last twelve months: 73% of customers give five stars and 9% one star. That volume places BOKU in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, BOKU scores 4.1 over 470 reviews.

Trustpilotclaimed page · read 21 Oct 2026
4.3TrustScore · 4,785 reviews · 809 in 12 months
Top 5% review volumeTop 30% rating quality
5 ★73%
4 ★13%
3 ★3%
2 ★2%
1 ★9%

Toiletries Store

Google reviewsread 19 Oct 2026
4.1470 reviews on the Google business profile
5 ★53%
4 ★16%
3 ★13%
2 ★5%
1 ★13%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What BOKU sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

BOKU sells on Shopify, 96% of its catalogue in stock. The best seller is Bidet - WC Japonais en Kit, at €69.00, followed by BOKU Mini Nomade and Filtre Hydro™ pour Abattant BOKU.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Plumbing Fixture Hardware & Parts52%
Plumbing Fittings & Supports8%
Household Cleaning Supplies8%
Toilet Brushes & Holders6%

Share of the catalogue by product family.

Activity mixdominant: Plumbing
Plumbing71%
Household Supplies8%
Bathroom Accessories6%
Extended Warranties4%
Potty Training2%

The dominant category places BOKU in its comparison group.

Prices and ratingsstore data
Average rating
3.40 / 5
Rated products
71% of the catalogue
In stock
96%
Upper price quartile
US$98.17
Currency
EUR

05 · Influencers

Who talks about BOKU.

The creators who tag @boku.hello on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @boku.hello on Instagram, led by William Montagu (28.1K followers, 1.5% engagement).

Influencersaccounts tagging @boku.hello · Instagram
AccountProfileFollowersEngagementTagsRelationship
WWilliam Montagu@williammontagu · 🇫🇷 FREntrepreneurship startups Creator28.1K1.5%2Tagged @boku.hello
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who BOKU competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for BOKU among Plumbing brands in France. The closest is TUSHY, then wacor.de, Brondell, Cowaymega, stuul, Wype.

CompetitorsPlumbing · France · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
TUSHYhellotushy.com
wacor.dewacor.de
Brondellbrondell.com
Cowaymegacowaymega.com
stuulstuul.com
Wypewypeuk.com
Competitors Gravity finds for BOKU. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare BOKU with TUSHY

07 · Company

The company behind BOKU.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

BOKU is a company based in Paris, France, founded in 2022 according to LinkedIn, on a domain registered in September 2021. It employs about 14 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇫🇷 France · Paris
Founded
2022, per LinkedIn
Domain registered
24 Sept 2021
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
14 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
helloboku.com · Shopify · EUR
Catalogue
19 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about BOKU

What people ask Google about BOKU.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is BOKU a legit company?

According to Gravity by Benchr, BOKU is a brand based in Paris, France: its website has existed since September 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 46,940 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

BOKU reviews

Customers rate BOKU 4.3 out of 5 on Trustpilot over 4,785 reviews, 809 of them in the last twelve months: 73% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, BOKU scores 4.1 over 470 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is BOKU known for?

BOKU is a French company that sells Japanese-style bidets and toilet seats, offering hygienic and eco-friendly bathroom products that can be installed in less than 10 minutes. Gravity by Benchr classifies it under Plumbing, with Plumbing Fixture Hardware & Parts making up 52% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is BOKU expensive?

BOKU's best seller, Bidet - WC Japonais en Kit, sells €69.00 on helloboku.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check helloboku.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a BOKU discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: BOKU advertises on Facebook and Instagram and on Google, where its offers often run. Check helloboku.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy BOKU?

BOKU sells on its own website, helloboku.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind BOKU?

Gravity by Benchr records a company based in Paris, France, founded in 2022 according to LinkedIn, on a domain registered in 2021, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is BOKU doing well?

Yes. Gravity by Benchr estimates about 161,200 visits to helloboku.com in September 2026, up 28% in a month and up 56% over three months. BOKU ranks #5 of 193 Plumbing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does BOKU use?

Gravity by Benchr identifies helloboku.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does BOKU spend on Meta ads?

Gravity by Benchr does not publish a spend figure for BOKU on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Plumbing brands in France?

Among Plumbing brands in France in the Gravity by Benchr index, BOKU ranks #5 of 193 by estimated traffic. Its closest competitors on the same market are TUSHY, wacor.de, Brondell, Cowaymega, stuul. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BOKU. Version française.