Brand page · Food Items · Netherlands
HelloFresh traffic, ads & competitors 578k visits a month, 41 active Meta ads.
HelloFresh — HelloFresh is a meal kit delivery service that provides fresh ingredients and recipes for home cooking. Customers can choose from various recipes and receive meal boxes with pre-portioned ingredients delivered to their homes. In September 2026 hellofresh.nl drew an estimated 578k visits, up 8% on the month before. It ranks #10 of 960 Food Items brands in the Netherlands and holds a 3.7 Trustpilot rating over 21,086 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
HelloFresh is a meal kit delivery service that provides fresh ingredients and recipes for home cooking. Customers can choose from various recipes and receive meal boxes with pre-portioned ingredients delivered to their homes.
01 · Traffic
HelloFresh website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HelloFresh drew an estimated 578k visits in September 2026, up 8% on the month before and up 35% over three months.
- Worldwide#22,111of 4.5m sites · Top 1%
- In Netherlands#264of 78.6k sites · Top 1%
- Food Items, worldwide#503of 260,714 brands · Top 1%
- Food Items, Netherlands#10of 960 brands · Top 5%
578k
estimated visits in September
1 mo ▲ +7.7%4 mo ▲ +34.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
HelloFresh reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HelloFresh holds 3.7 out of 5 on Trustpilot over 21,086 reviews, 1,933 of them in the last twelve months: 37% of customers give five stars and 12% one star. That volume places HelloFresh in the top 1% of the 270,321 Trustpilot pages in the Gravity index. On Google, HelloFresh scores 3.9 over 11 reviews.
Food Products Supplier Online Food Ordering Service
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
HelloFresh best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read HelloFresh's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places HelloFresh in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
HelloFresh ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HelloFresh runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since November 2022 (image, text, video).
Tot € 90 kortingHelloFresh14 Oct 2026video
Ontdek de exclusieve Miljuschka-receptenHelloFresh14 Oct 2026video
Tot € 90 kortingHelloFresh14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026HelloFresh SEverified
Text ad20 Oct 2026HelloFresh SEverified
Text ad20 Oct 2026HelloFresh SEverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
HelloFresh influencers
The creators who tag @hellofreshnl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hellofreshnl on Instagram, led by Korall Koornstra | Childcare expert (20.1k followers, 6.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKorall Koornstra | Childcare expert@korall.official · 🇳🇱 NL | Parenting family Creator | 20.1k | 6.1% | 2 | Tagged @hellofreshnl |
06 · Competitors according to Gravity
HelloFresh competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HelloFresh among Food Items brands in the Netherlands. The closest is quitoque.fr, then EveryPlate, Marley Spoon, Gousto, My Food Bag, GreenChef.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| quitoque.frquitoque.fr | |||||||
| EveryPlateeveryplate.com | |||||||
| Marley Spoonmarleyspoon.com.au | |||||||
| Goustogousto.co.uk | |||||||
| My Food Bagmyfoodbag.co.nz | |||||||
| GreenChefgreenchef.co.uk |
07 · Company
Who is behind HelloFresh?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HelloFresh is a company based in Netherlands, on a domain registered in December 2011.
- Entity country
- 🇳🇱 Netherlands
- Domain registered
- 5 Dec 2011
- Status
- Operating
- Own store
- hellofresh.nl
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HelloFresh
What people ask Google about HelloFresh.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HelloFresh legit?
According to Gravity by Benchr, HelloFresh is a brand based in the Netherlands: its website has existed since December 2011, its Trustpilot profile is claimed by the brand, it has 57,296 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
HelloFresh reviews: is it worth it?
Customers rate HelloFresh 3.7 out of 5 on Trustpilot over 21,086 reviews, 1,933 of them in the last twelve months: 37% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, HelloFresh scores 3.9 over 11 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does HelloFresh sell?
HelloFresh is a meal kit delivery service that provides fresh ingredients and recipes for home cooking. Customers can choose from various recipes and receive meal boxes with pre-portioned ingredients delivered to their homes. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
HelloFresh promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: HelloFresh advertises on Facebook and Instagram and on Google, where its offers often run. Check hellofresh.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind HelloFresh?
Gravity by Benchr records a company based in Netherlands, whose domain was registered in 2011. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is HelloFresh growing?
Yes. Gravity by Benchr estimates about 578,500 visits to hellofresh.nl in September 2026, up 8% in a month and up 35% over three months. HelloFresh ranks #10 of 960 Food Items brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is HelloFresh's ad budget?
Gravity by Benchr does not publish a spend figure for HelloFresh on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in the Netherlands?
Among Food Items brands in the Netherlands in the Gravity by Benchr index, HelloFresh ranks #10 of 960 by estimated traffic. Its closest competitors on the same market are quitoque.fr, EveryPlate, Marley Spoon, Gousto and My Food Bag. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HelloFresh.