Brand page · Food Items · Sweden
HelloFresh: 247k visits a month, 28 active Meta ads.
HelloFresh — HelloFresh is a meal kit delivery service that provides fresh ingredients and recipes to customers' doors. The service offers flexible meal plans with various recipe options and allows customers to skip weeks, pause deliveries, or cancel subscriptions as needed. In September 2026 hellofresh.se drew an estimated 247k visits, down 28% on the month before. It ranks #4 of 428 Food Items brands in Sweden and holds a 3.9 Trustpilot rating over 24,707 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
HelloFresh is a meal kit delivery service that provides fresh ingredients and recipes to customers' doors. The service offers flexible meal plans with various recipe options and allows customers to skip weeks, pause deliveries, or cancel subscriptions as needed.
01 · Traffic
How much traffic HelloFresh gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HelloFresh drew an estimated 247k visits in September 2026, down 28% on the month before and down 8% over three months.
- Worldwide#43,950of 4.5m sites · Top 1%
- In Sweden#342of 27.3k sites · Top 5%
- Food Items, worldwide#1,012of 260,714 brands · Top 1%
- Food Items, Sweden#4of 428 brands · Top 1%
247k
estimated visits in September
1 mo ▼ −27.5%4 mo ▼ −8.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HelloFresh.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HelloFresh holds 3.9 out of 5 on Trustpilot over 24,707 reviews, 2,046 of them in the last twelve months: 51% of customers give five stars and 5% one star. That volume places HelloFresh in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Online Food Ordering Service Food Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HelloFresh sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read HelloFresh's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places HelloFresh in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What HelloFresh is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HelloFresh runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since August 2022 (text, video).
Få GRATIS kvarnset från PeugeotHelloFresh7 Oct 2026video
Få GRATIS kvarnset från PeugeotHelloFresh7 Oct 2026image
Få GRATIS kvarnset från PeugeotHelloFresh7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026HelloFresh SEverified
Text ad20 Oct 2026HelloFresh SEverified
Text ad20 Oct 2026HelloFresh SEverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HelloFresh.
The creators who tag @hellofreshsverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hellofreshsverige on Instagram, led by Emelie Sophia (15.6k followers, 24.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmelie Sophia@emeliesophiia · 🇸🇪 SE | Beauty cosmetics skincare Creator | 15.6k | 24.2% | 2 | Tagged @hellofreshsverige |
06 · Competitors according to Gravity
Who HelloFresh competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HelloFresh among Food Items brands in Sweden. The closest is Gousto, then EveryPlate, My Food Bag, quitoque.fr, lescommis.com, Dinnerly.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Goustogousto.co.uk | |||||||
| EveryPlateeveryplate.com | |||||||
| My Food Bagmyfoodbag.co.nz | |||||||
| quitoque.frquitoque.fr | |||||||
| lescommis.comlescommis.com | |||||||
| Dinnerlydinnerly.com |
07 · Company
The company behind HelloFresh.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HelloFresh is a company based in Sweden.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇸🇪 Sweden
- Founded
- Data not available
- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hellofresh.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HelloFresh
What people ask Google about HelloFresh.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HelloFresh legit?
According to Gravity by Benchr, HelloFresh is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it has 31,206 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about HelloFresh?
Customers rate HelloFresh 3.9 out of 5 on Trustpilot over 24,707 reviews, 2,046 of them in the last twelve months: 51% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does HelloFresh sell?
HelloFresh is a meal kit delivery service that provides fresh ingredients and recipes to customers' doors. The service offers flexible meal plans with various recipe options and allows customers to skip weeks, pause deliveries, or cancel subscriptions as needed. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a HelloFresh discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HelloFresh advertises on Facebook and Instagram and on Google, where its offers often run. Check hellofresh.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is HelloFresh growing?
Not at the moment. Gravity by Benchr estimates about 246,900 visits to hellofresh.se in September 2026, down 28% in a month and down 8% over three months. HelloFresh ranks #4 of 428 Food Items brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is HelloFresh's ad budget?
Gravity by Benchr does not publish a spend figure for HelloFresh on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Sweden?
Among Food Items brands in Sweden in the Gravity by Benchr index, HelloFresh ranks #4 of 428 by estimated traffic. Its closest competitors on the same market are Gousto, EveryPlate, My Food Bag, quitoque.fr and lescommis.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HelloFresh.