Brand page · Handbags, Wallets & Cases
helm.nu traffic, ads & competitors 63.4k visits a month, 19 active Meta ads.
helm.nu — Helm is a Danish retailer specializing in bags and luggage, offering the largest selection in Denmark. The company has expertise in the leather goods industry with a focus on quality products. In September 2026 helm.nu drew an estimated 63.4k visits, down 1% on the month before. It ranks #2 of 97 Handbags, Wallets & Cases brands and holds a 4.9 Trustpilot rating over 12,220 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Helm is a Danish retailer specializing in bags and luggage, offering the largest selection in Denmark. The company has expertise in the leather goods industry with a focus on quality products.
01 · Traffic
helm.nu website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
helm.nu drew an estimated 63.4k visits in September 2026, down 1% on the month before and up 17% over three months.
- Worldwide#138,794of 4.5m sites · Top 5%
- In Denmark#724of 21.4k sites · Top 5%
- Handbags, Wallets & Cases, worldwide#911of 28,870 brands · Top 5%
- Handbags, Wallets & Cases, Denmark#2of 97 brands · Top 5%
63.4k
estimated visits in September
1 mo ▼ −0.9%4 mo ▲ +16.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
helm.nu reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
helm.nu holds 4.9 out of 5 on Trustpilot over 12,220 reviews, 101 of them in the last twelve months: 89% of customers give five stars and 1% one star. That volume places helm.nu in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1%.
Handbags Shop Leather Goods Store Bags and Luggage Store Fashion Accessories Store Bag Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
helm.nu best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read helm.nu's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places helm.nu in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
helm.nu ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
helm.nu runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Sæsonens nyheder er landet 🍂Helm10 Sept 2026video
Sæsonens nyheder er landet 🍂Helm10 Sept 2026video
Ét etui. Styr på hele rejsen. ✈️🌍 Pas, boardingkort, kort og rejsedokumenter samlet ét sted – så du kan bruge mindre tid på at lede og mereHelm16 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Helm I/Sverified
Text ad20 Oct 2026Helm I/Sverified
Text ad20 Oct 2026Helm I/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
helm.nu influencers
The creators who tag @helm.nu on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @helm.nu on Instagram, led by Charmaine Lago (30.2k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCharmaine Lago@charmainelagob · 🇦🇪 AE | Marketing sales branding Creator | 30.2k | 1.2% | 1 | Tagged @helm.nu |
06 · Competitors according to Gravity
helm.nu competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for helm.nu among Handbags, Wallets & Cases brands. The closest is roshanbags.com, then Studioarch, Bags&More, mir-sumok.com, iBags, bag-net.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| roshanbags.comroshanbags.com | |||||||
| Studioarchstudioarch.com | |||||||
| Bags&Morebagsandmore.si | |||||||
| mir-sumok.commir-sumok.com | |||||||
| iBagsibags.net | |||||||
| bag-net.combag-net.com |
07 · Company
Who is behind helm.nu?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
helm.nu is an e-commerce brand, founded in 1873 according to LinkedIn. It employs about 63 people.
- Founded
- 1873, per LinkedIn
- Employees
- 63 on LinkedIn
- Own store
- helm.nu
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about helm.nu
What people ask Google about helm.nu.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is helm.nu legit?
According to Gravity by Benchr, helm.nu is a brand: its Trustpilot profile is claimed by the brand, it employs 63 people on LinkedIn, it has 7,495 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about helm.nu?
Customers rate helm.nu 4.9 out of 5 on Trustpilot over 12,220 reviews, 101 of them in the last twelve months: 89% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is helm.nu known for?
Helm is a Danish retailer specializing in bags and luggage, offering the largest selection in Denmark. The company has expertise in the leather goods industry with a focus on quality products. Gravity by Benchr classifies it under Handbags, Wallets & Cases. Source: Gravity by Benchr product classification.
Does helm.nu have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: helm.nu advertises on Facebook and Instagram and on Google, where its offers often run. Check helm.nu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns helm.nu?
Gravity by Benchr records a company, founded in 1873 according to LinkedIn, with 63 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is helm.nu doing well?
Yes. Gravity by Benchr estimates about 63,400 visits to helm.nu in September 2026, down 1% in a month and up 17% over three months. helm.nu ranks #2 of 97 Handbags, Wallets & Cases brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does helm.nu spend on Meta ads?
Gravity by Benchr does not publish a spend figure for helm.nu on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands?
Among Handbags, Wallets & Cases brands in the Gravity by Benchr index, helm.nu ranks #2 of 97 by estimated traffic. Its closest competitors on the same market are roshanbags.com, Studioarch, Bags&More, mir-sumok.com and iBags. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with helm.nu.