Brand page · Decor · Sweden
Hemtex: 1.1m visits a month, 52 active Meta ads.
Hemtex — Hemtex is a Scandinavian interior decoration retail chain that offers home furnishings, curtains, bedding, towels, sun protection and more. In September 2026 hemtex.se drew an estimated 1.1m visits, down 16% on the month before. It ranks #3 of 980 Decor brands in Sweden and holds a 1.6 Trustpilot rating over 298 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Hemtex is a Scandinavian interior decoration retail chain that offers home furnishings, curtains, bedding, towels, sun protection and more.
01 · Traffic
How much traffic Hemtex gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hemtex drew an estimated 1.1m visits in September 2026, down 16% on the month before and up 22% over three months.
- Worldwide#13,562of 4.5m sites · Top 1%
- In Sweden#102of 27.3k sites · Top 1%
- Decor, worldwide#158of 185,686 brands · Top 1%
- Decor, Sweden#3of 980 brands · Top 1%
1.1m
estimated visits in September
1 mo ▼ −15.7%4 mo ▲ +22.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hemtex.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hemtex holds 1.6 out of 5 on Trustpilot over 298 reviews, 65 of them in the last twelve months: 12% of customers give five stars and 73% one star. That volume places Hemtex in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Interior Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hemtex sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hemtex's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Hemtex in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Hemtex is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hemtex runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2026 (image, text, video).
Se utbudet!Hemtex14 Oct 2026image
Se utbudet!Hemtex14 Oct 2026image
Se utbudet!Hemtex14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hemtex Aktiebolagverified
Text ad20 Oct 2026Hemtex Aktiebolagverified
Image ad20 Oct 2026Hemtex Aktiebolagverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hemtex.
The creators who tag @hemtex on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hemtex on Instagram, led by Cornelias interior | Interior design (20.9k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCornelias interior | Interior design@corneliasinterior · 🇸🇪 SE | Decoration garden diy Creator | 20.9k | 0.5% | 4 | Tagged @hemtex |
06 · Competitors according to Gravity
Who Hemtex competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hemtex among Decor brands in Sweden. The closest is Eurofirany, then Princess Interiør, Linda Casa, kid.no, jotex.de, Sklep Room99.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Eurofiranyeurofirany.com.pl | |||||||
| Princess Interiørprincessbutikken.no | |||||||
| Linda Casalindacasa.com.br | |||||||
| kid.nokid.no | |||||||
| jotex.dejotex.de | |||||||
| Sklep Room99room99.pl |
07 · Company
The company behind Hemtex.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hemtex is a company based in Sweden, founded in 1973 according to LinkedIn. It employs about 528 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1973, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 528 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hemtex.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hemtex
What people ask Google about Hemtex.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hemtex legit or a scam?
According to Gravity by Benchr, Hemtex is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 528 people on LinkedIn, it has 184,110 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Hemtex?
Customers rate Hemtex 1.6 out of 5 on Trustpilot over 298 reviews, 65 of them in the last twelve months: 12% give five stars, 73% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hemtex known for?
Hemtex is a Scandinavian interior decoration retail chain that offers home furnishings, curtains, bedding, towels, sun protection and more. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Does Hemtex have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hemtex advertises on Facebook and Instagram and on Google, where its offers often run. Check hemtex.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Hemtex?
Gravity by Benchr records a company based in Sweden, founded in 1973 according to LinkedIn, with 528 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Hemtex doing well?
Yes. Gravity by Benchr estimates about 1,089,200 visits to hemtex.se in September 2026, down 16% in a month and up 22% over three months. Hemtex ranks #3 of 980 Decor brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Hemtex spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hemtex on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Sweden?
Among Decor brands in Sweden in the Gravity by Benchr index, Hemtex ranks #3 of 980 by estimated traffic. Its closest competitors on the same market are Eurofirany, Princess Interiør, Linda Casa, kid.no and jotex.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hemtex.