Brand page · Chairs · Netherlands
Henders and Hazel: 32k visits a month, 135 active Meta ads, Gravity score 707.
Henders and Hazel — Henders & Hazel creates furniture for every taste, offering customizable pieces with numerous options for materials and colors to help customers design their own homes. In September 2026 hendersandhazel.nl drew an estimated 32k visits, down 31% on the month before. It ranks #16 of 198 Chairs brands in Netherlands and holds a 4.1 Trustpilot rating over 687 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Chairs brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Henders & Hazel creates furniture for every taste, offering customizable pieces with numerous options for materials and colors to help customers design their own homes.
01 · Traffic
How much traffic Henders and Hazel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Henders and Hazel drew an estimated 32k visits in September 2026, down 31% on the month before and up 30% over three months.
- Worldwide#248,752of 4.5m sites · Top 10%
- In Netherlands#3,580of 78.6k sites · Top 5%
- Chairs, worldwide#729of 13,042 brands · Top 10%
- Chairs, Netherlands#16of 198 brands · Top 10%
32k
estimated visits in September
1 mo ▼ −31.4%4 mo ▲ +30.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Henders and Hazel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Henders and Hazel holds 4.1 out of 5 on Trustpilot over 687 reviews, 261 of them in the last twelve months: 58% of customers give five stars and 18% one star. That volume places Henders and Hazel in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Furniture Store Furniture Accessories Living Room Furniture Store Sofa Store Cabinet Store Decoration and Interior Design Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Henders and Hazel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Henders and Hazel's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Henders and Hazel in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Henders and Hazel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Henders and Hazel runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
Ontdek HollywoodHenders & Hazel Nederland6 Oct 2026video
Gratis inspiratiemagazineHenders & Hazel Nederland6 Oct 2026image
Oktober WoonmaandHenders & Hazel Nederland5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Habufa Meubelen B.V.verified
Text ad20 Oct 2026Habufa Meubelen B.V.verified
Text ad20 Oct 2026Habufa Meubelen B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Henders and Hazel.
The creators who tag @hendersandhazel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hendersandhazel on Instagram, led by Amanda Mensinga - Interior inspiration (49k followers, 4.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAmanda Mensinga - Interior inspiration@polderliving · 🇳🇱 NL | Decoration garden diy Creator | 49k | 4.4% | 11 | Tagged @hendersandhazel |
06 · Competitors according to Gravity
Who Henders and Hazel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Henders and Hazel among Chairs brands in Netherlands. The closest is gautier.fr, then copack.co.jp, Stanley Lifestyles, Casa Huma, Fontenla, Tacchini.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| gautier.frgautier.fr | |||||||
| copack.co.jpcopack.co.jp | |||||||
| Stanley Lifestyleslovestanley.com | |||||||
| Casa Humacasahuma.com.br | |||||||
| Fontenlafontenlastore.com | |||||||
| Tacchinitacchini.it |
07 · Company
The company behind Henders and Hazel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Henders and Hazel is a company based in Netherlands, founded in 2004 according to LinkedIn, on a domain registered in May 2004. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇳🇱 Netherlands
- Founded
- 2004, per LinkedIn
- Domain registered
- 12 May 2004
- Share capital
- Data not available
- Status
- Data not available
- President
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- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hendersandhazel.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Henders and Hazel
What people ask Google about Henders and Hazel.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Henders and Hazel a legit company?
According to Gravity by Benchr, Henders and Hazel is a brand based in Netherlands: its website has existed since May 2004, its Trustpilot profile is claimed by the brand, it employs 15 people on LinkedIn, it has 16,426 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Henders and Hazel reviews
Customers rate Henders and Hazel 4.1 out of 5 on Trustpilot over 687 reviews, 261 of them in the last twelve months: 58% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Henders and Hazel?
Henders & Hazel creates furniture for every taste, offering customizable pieces with numerous options for materials and colors to help customers design their own homes. Gravity by Benchr classifies it under Chairs. Source: Gravity by Benchr product classification.
Henders and Hazel promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Henders and Hazel advertises on Facebook and Instagram and on Google, where its offers often run. Check hendersandhazel.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Henders and Hazel?
Gravity by Benchr records a company based in Netherlands, founded in 2004 according to LinkedIn, on a domain registered in 2004, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Henders and Hazel doing well?
Yes. Gravity by Benchr estimates about 32,000 visits to hendersandhazel.nl in September 2026, down 31% in a month and up 30% over three months. Henders and Hazel ranks #16 of 198 Chairs brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Henders and Hazel spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Henders and Hazel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Chairs brands in Netherlands?
Among Chairs brands in Netherlands in the Gravity by Benchr index, Henders and Hazel ranks #16 of 198 by estimated traffic. Its closest competitors on the same market are gautier.fr, copack.co.jp, Stanley Lifestyles, Casa Huma and Fontenla. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Henders and Hazel.