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- Herff Jones
Brand page · Jewelry · United States
Herff Jones: 303k visits a month, 37 active Meta ads, Gravity score 682.
Herff Jones — Herff Jones is an American maker of educational recognition and achievement products, specializing in class rings, caps and gowns, and other graduation-related items for high school and college students. In September 2026 herffjones.com drew an estimated 303k visits, up 90% on the month before. It ranks #117 of 33,382 Jewelry brands in United States and holds a 1.3 Trustpilot rating over 59 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Herff Jones is an American maker of educational recognition and achievement products, specializing in class rings, caps and gowns, and other graduation-related items for high school and college students.
01 · Traffic
How much traffic Herff Jones gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Herff Jones drew an estimated 303k visits in September 2026, up 90% on the month before and up 19% over three months.
- Worldwide#37,260of 4.5m sites · Top 1%
- In United States#12,131of 1.2m sites · Top 5%
- Jewelry, worldwide#600of 132,285 brands · Top 1%
- Jewelry, United States#117of 33,382 brands · Top 1%
303k
estimated visits in September
1 mo ▲ +89.8%4 mo ▲ +18.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Herff Jones.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Herff Jones holds 1.3 out of 5 on Trustpilot over 59 reviews, 40 of them in the last twelve months: 2% of customers give five stars and 95% one star. That volume places Herff Jones in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Gift Shop Clothing Store Wedding Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Herff Jones sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Herff Jones's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Herff Jones in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Herff Jones is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Herff Jones runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2025 (text).
Deadline is Oct 31Herff Jones8 Oct 2026image
Deadline is Nov 3Herff Jones8 Oct 2026image
Deadline is Nov 17Herff Jones8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Herff Jones, LLCverified
Text ad21 Oct 2026Herff Jones, LLCverified
Text ad21 Oct 2026Herff Jones, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Herff Jones.
The creators who tag @herffjones on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @herffjones on Instagram, led by Santwon (13.5k followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSantwon@designsbysantwon · 🇺🇸 US | Fashion style luxury Creator | 13.5k | 2.0% | 13 | Tagged @herffjones |
06 · Competitors according to Gravity
Who Herff Jones competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Herff Jones among Jewelry brands in United States. The closest is Jostens, then Russedress, Yearbook Order Center, University Co-op, UBC Bookstore, basicinvite.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Jostensjostens.com | |||||||
| Russedressrussedress.no | |||||||
| Yearbook Order Centeryearbookordercenter.com | |||||||
| University Co-opuniversitycoop.com | |||||||
| UBC Bookstorebookstore.ubc.ca | |||||||
| basicinvite.combasicinvite.com |
07 · Company
The company behind Herff Jones.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Herff Jones is a company based in United States, founded in 1920 according to LinkedIn, on a domain registered in August 1996. It employs about 1,518 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1920, per LinkedIn
- Domain registered
- 8 Aug 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,518 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- herffjones.com · Wordpress
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Herff Jones
What people ask Google about Herff Jones.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Herff Jones legit or a scam?
According to Gravity by Benchr, Herff Jones is a brand based in United States: its website has existed since August 1996, it sells on a Wordpress store, it employs 1,518 people on LinkedIn, it has 9,864 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Herff Jones?
Customers rate Herff Jones 1.3 out of 5 on Trustpilot over 59 reviews, 40 of them in the last twelve months: 2% give five stars, 95% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Herff Jones?
Herff Jones is an American maker of educational recognition and achievement products, specializing in class rings, caps and gowns, and other graduation-related items for high school and college students. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Is there a Herff Jones discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Herff Jones advertises on Facebook and Instagram and on Google, where its offers often run. Check herffjones.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Herff Jones?
Herff Jones sells on its own website, herffjones.com, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Herff Jones?
Gravity by Benchr records a company based in United States, founded in 1920 according to LinkedIn, on a domain registered in 1996, with 1,518 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Herff Jones growing?
Yes. Gravity by Benchr estimates about 302,800 visits to herffjones.com in September 2026, up 90% in a month and up 19% over three months. Herff Jones ranks #117 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Herff Jones use?
Gravity by Benchr identifies herffjones.com as a Wordpress store. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Herff Jones spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Herff Jones on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Herff Jones ranks #117 of 33,382 by estimated traffic. Its closest competitors on the same market are Jostens, Russedress, Yearbook Order Center, University Co-op and UBC Bookstore. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Herff Jones.