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- Herschel Supply
Brand page · Backpacks · Canada
Herschel Supply traffic, ads & competitors 89.4k visits a month, 70 active Meta ads, Gravity score 593.
Herschel Supply — Herschel Supply Co. UK is an online store that sells bags and travel accessories including backpacks, totes, duffles, crossbodies, hip packs, slings, messengers, dry bags, diaper bags, and golf bags. In September 2026 herschelsupplyco.co.uk drew an estimated 89.4k visits, down 29% on the month before. It ranks #11 of 326 Backpacks brands in Canada and holds a 1.6 Trustpilot rating over 168 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 13 peers: Backpacks brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Herschel Supply Co. UK is an online store that sells bags and travel accessories including backpacks, totes, duffles, crossbodies, hip packs, slings, messengers, dry bags, diaper bags, and golf bags.
01 · Traffic
Herschel Supply website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Herschel Supply drew an estimated 89.4k visits in September 2026, down 29% on the month before and up 24% over three months.
- Worldwide#103,135of 4.5m sites · Top 5%
- In United Kingdom#5,361of 192k sites · Top 5%
- Backpacks, worldwide#180of 5,429 brands · Top 5%
- Backpacks, United Kingdom#11of 326 brands · Top 5%
89.4k
estimated visits in September
1 mo ▼ −29.2%4 mo ▲ +23.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Herschel Supply reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Herschel Supply holds 1.6 out of 5 on Trustpilot over 168 reviews, 27 of them in the last twelve months: 12% of customers give five stars and 82% one star. That volume places Herschel Supply in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Bags and Luggage Store Fashion Accessories Store Handbags Shop Bag Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Herschel Supply best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Herschel Supply sells on Shopify, 79% of its catalogue in stock. The best seller is Elmer Beanie, at £11.99–£20.00, followed by Classic Backpack XL and Classic Water Bottle 25oz/750ml.
#1Elmer BeanieHerschel Supply£11.99–£20.00In stock
#2Classic Backpack XLHerschel Supply£41.99–£60.00In stock
#3Classic Water Bottle 25oz/750mlHerschel Supply£8.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Herschel Supply in its comparison group.
- Average rating
- 4.31 / 5
- Rated products
- 45% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$99.27
- Currency
- GBP
04 · Ads
Herschel Supply ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Herschel Supply runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2022 (image, text).
The latest Herschel x LEGO® collection - available now in new prints for men, women, and kids! @herschelsupply @LEGO #HerschelPartnerHerschel Supply Co.14 Oct 2026video
wherever the day goes @herschelsupply [ad]Herschel Supply Co.14 Oct 2026video
The Bag For The JobHerschel Supply Co.14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Herschel Supply Company Ltd.verified
Text ad20 Oct 2026Herschel Supply Company Ltd.verified
Text ad20 Oct 2026Herschel Supply Company Ltd.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Herschel Supply influencers
The creators who tag @herschelsupply on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @herschelsupply on Instagram, led by @cannoncummins (13.5k followers, 20.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ccannoncummins@cannoncummins · 🇺🇸 US | Fashion style luxury Creator | 13.5k | 20.1% | 4 | Tagged @herschelsupply |
06 · Competitors according to Gravity
Herschel Supply competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Herschel Supply among Backpacks brands in Canada. The closest is Herschel Supply Company, then Herschel Supply, JanSport, INUKBAG, VENQUE, The Bugatti Group.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Herschel Supply Companyherschel.eu | |||||||
| Herschel Supplyherschel.ca | |||||||
| JanSportjansport.ca | |||||||
| INUKBAGinukbag.com | |||||||
| VENQUEvenque.com | |||||||
| The Bugatti Groupbugatticollections.ca |
07 · Company
Who is behind Herschel Supply?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Herschel Supply is a company based in Vancouver, Canada, on a domain registered in March 2017.
- Entity country
- 🇨🇦 Canada · Vancouver
- Domain registered
- 21 Mar 2017
- Own store
- herschelsupplyco.co.uk · Shopify · GBP
- Catalogue
- 148 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Herschel Supply
What people ask Google about Herschel Supply.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Herschel Supply legit or a scam?
According to Gravity by Benchr, Herschel Supply is a brand based in Vancouver, Canada: its website has existed since March 2017, it sells on a Shopify store, it has 1,013,702 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Herschel Supply?
Customers rate Herschel Supply 1.6 out of 5 on Trustpilot over 168 reviews, 27 of them in the last twelve months: 12% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Herschel Supply known for?
Herschel Supply Co. UK is an online store that sells bags and travel accessories including backpacks, totes, duffles, crossbodies, hip packs, slings, messengers, dry bags, diaper bags, and golf bags. Gravity by Benchr classifies it under Backpacks, with Backpacks making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Herschel Supply prices: how much is it?
Herschel Supply's best seller, Elmer Beanie, sells from £11.99 to £20.00 on herschelsupplyco.co.uk. 79% of the catalogue is in stock. Gravity does not track prices daily: check herschelsupplyco.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Herschel Supply have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Herschel Supply advertises on Facebook and Instagram and on Google, where its offers often run. Check herschelsupplyco.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Herschel Supply?
Herschel Supply sells on its own website, herschelsupplyco.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Herschel Supply?
Gravity by Benchr records a company based in Vancouver, Canada, whose domain was registered in 2017. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Herschel Supply growing?
Yes. Gravity by Benchr estimates about 89,400 visits to herschelsupplyco.co.uk in September 2026, down 29% in a month and up 24% over three months. Herschel Supply ranks #11 of 326 Backpacks brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Herschel Supply use?
Gravity by Benchr identifies herschelsupplyco.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Herschel Supply's ad budget?
Gravity by Benchr does not publish a spend figure for Herschel Supply on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Backpacks brands in Canada?
Among Backpacks brands in Canada in the Gravity by Benchr index, Herschel Supply ranks #11 of 326 by estimated traffic. Its closest competitors on the same market are Herschel Supply Company, Herschel Supply, JanSport, INUKBAG and VENQUE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Herschel Supply.