- Gravity
- Rankings
- Sporting Goods
- Outdoor Recreation
- HIGHLANDER GROUP
Brand page · Outdoor Recreation · United Kingdom
HIGHLANDER GROUP: 54k visits a month, 15 active Meta ads, Gravity score 566.
HIGHLANDER GROUP — Highlander Outdoor is a Scottish-based company that designs, produces and supplies outdoor camping equipment, tactical and everyday carry clothing, equipment and accessories. In September 2026 highlander-outdoor.com drew an estimated 54k visits, down 5% on the month before. It ranks #165 of 3,414 Outdoor Recreation brands in United Kingdom and holds a 4.5 Trustpilot rating over 51 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 211 peers: Outdoor Recreation brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Highlander Outdoor is a Scottish-based company that designs, produces and supplies outdoor camping equipment, tactical and everyday carry clothing, equipment and accessories.
01 · Traffic
How much traffic HIGHLANDER GROUP gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HIGHLANDER GROUP drew an estimated 54k visits in September 2026, down 5% on the month before and down 10% over three months.
- Worldwide#159,336of 4.5m sites · Top 5%
- In United Kingdom#8,396of 192k sites · Top 5%
- Outdoor Recreation, worldwide#3,347of 101,136 brands · Top 5%
- Outdoor Recreation, United Kingdom#165of 3,414 brands · Top 5%
54k
estimated visits in September
1 mo ▼ −4.7%4 mo ▼ −10.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HIGHLANDER GROUP.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HIGHLANDER GROUP holds 4.5 out of 5 on Trustpilot over 51 reviews, 9 of them in the last twelve months: 75% of customers give five stars and 18% one star. That volume places HIGHLANDER GROUP in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Camping Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HIGHLANDER GROUP sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HIGHLANDER GROUP sells on Shopify, 84% of its catalogue in stock. The best seller is Folding Outdoor Seat, at £19.99, followed by STOW & GO PACK AWAY WATERPROOF AND WINDPROOF MEN's JACKET and MUNRO V2 MOUNTAIN JACKET.
#1Folding Outdoor SeatHIGHLANDER GROUP£19.99In stock
#2STOW & GO PACK AWAY WATERPROOF AND WINDPROOF MEN's JACKETHIGHLANDER GROUP£34.99In stock
#3MUNRO V2 MOUNTAIN JACKETHIGHLANDER GROUP£119.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HIGHLANDER GROUP in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 55% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$39.69
- Currency
- GBP
04 · Ads
What HIGHLANDER GROUP is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HIGHLANDER GROUP runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
Pretty unbeatable mountain protection.Highlander Outdoor11 Sept 2026image
Your Everyday SoftShell JacketHighlander Outdoor9 Sept 2026image
Serious Waterproof. £60 OffHighlander Outdoor7 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Highlander Scotland Ltd.verified
Text ad20 Oct 2026Highlander Scotland Ltd.verified
Text ad20 Oct 2026Highlander Scotland Ltd.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HIGHLANDER GROUP.
The creators who tag @highlanderoutdoor on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @highlanderoutdoor on Instagram, led by The Great Outdoors (19.9k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Great Outdoors@tgomagazine · 🇬🇧 GB | Travel tourism exploration Creator | 19.9k | 0.4% | 3 | Tagged @highlanderoutdoor |
06 · Competitors according to Gravity
Who HIGHLANDER GROUP competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HIGHLANDER GROUP among Outdoor Recreation brands in United Kingdom. The closest is Highlander Forces, then www.forestfundamentals.com, Equipery, DD Hammocks, Sub Zero, Milestone Camping.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Highlander Forceshighlanderforces.com | |||||||
| www.forestfundamentals.comforestfundamentals.com | |||||||
| Equiperyequipery.com | |||||||
| DD Hammocksddhammocks.com | |||||||
| Sub Zerosubzero.co.uk | |||||||
| Milestone Campingmilestone-camping.co.uk |
07 · Company
The company behind HIGHLANDER GROUP.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HIGHLANDER GROUP is a company based in Livingston, United Kingdom, founded in 1985 according to LinkedIn, on a domain registered in March 2005. It employs about 35 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Livingston
- Founded
- 1985, per LinkedIn
- Domain registered
- 11 Mar 2005
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 35 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- highlander-outdoor.com · Shopify · GBP
- Catalogue
- 151 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HIGHLANDER GROUP
What people ask Google about HIGHLANDER GROUP.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HIGHLANDER GROUP legit?
According to Gravity by Benchr, HIGHLANDER GROUP is a brand based in Livingston, United Kingdom: its website has existed since March 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 35 people on LinkedIn, it has 7,409 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about HIGHLANDER GROUP?
Customers rate HIGHLANDER GROUP 4.5 out of 5 on Trustpilot over 51 reviews, 9 of them in the last twelve months: 75% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is HIGHLANDER GROUP?
Highlander Outdoor is a Scottish-based company that designs, produces and supplies outdoor camping equipment, tactical and everyday carry clothing, equipment and accessories. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does HIGHLANDER GROUP cost?
HIGHLANDER GROUP's best seller, Folding Outdoor Seat, sells £19.99 on highlander-outdoor.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check highlander-outdoor.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
HIGHLANDER GROUP promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: HIGHLANDER GROUP advertises on Facebook and Instagram and on Google, where its offers often run. Check highlander-outdoor.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy HIGHLANDER GROUP?
HIGHLANDER GROUP sells on its own website, highlander-outdoor.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns HIGHLANDER GROUP?
Gravity by Benchr records a company based in Livingston, United Kingdom, founded in 1985 according to LinkedIn, on a domain registered in 2005, with 35 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HIGHLANDER GROUP doing well?
Not at the moment. Gravity by Benchr estimates about 54,000 visits to highlander-outdoor.com in September 2026, down 5% in a month and down 10% over three months. HIGHLANDER GROUP ranks #165 of 3,414 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HIGHLANDER GROUP use?
Gravity by Benchr identifies highlander-outdoor.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is HIGHLANDER GROUP's ad budget?
Gravity by Benchr does not publish a spend figure for HIGHLANDER GROUP on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, HIGHLANDER GROUP ranks #165 of 3,414 by estimated traffic. Its closest competitors on the same market are Highlander Forces, www.forestfundamentals.com, Equipery, DD Hammocks and Sub Zero. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HIGHLANDER GROUP.