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- Hilleberg The Tentmaker
Brand page · Outdoor Recreation · Sweden
Hilleberg The Tentmaker: 105k visits a month, 2 active Meta ads, Gravity score 624.
Hilleberg The Tentmaker — Hilleberg The Tentmaker is a family-owned company that specializes in making tents and shelters for outdoor adventures. In September 2026 hilleberg.com drew an estimated 105k visits, down 3% on the month before. It ranks #60 of 1,894 Outdoor Recreation brands in Sweden.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Outdoor Recreation brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hilleberg The Tentmaker is a family-owned company that specializes in making tents and shelters for outdoor adventures.
01 · Traffic
How much traffic Hilleberg The Tentmaker gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hilleberg The Tentmaker drew an estimated 105k visits in September 2026, down 3% on the month before and down 2% over three months.
- Worldwide#90,357of 4.5m sites · Top 5%
- In Germany#4,130of 184k sites · Top 5%
- Outdoor Recreation, worldwide#1,565of 101,136 brands · Top 5%
- Outdoor Recreation, Germany#60of 1,894 brands · Top 5%
105k
estimated visits in September
1 mo ▼ −2.6%4 mo ▼ −2.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hilleberg The Tentmaker.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hilleberg The Tentmaker holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hilleberg The Tentmaker sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hilleberg The Tentmaker's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Hilleberg The Tentmaker in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Hilleberg The Tentmaker is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hilleberg The Tentmaker runs Meta ads on Instagram, and has advertised on Google since March 2025 (image, text).
Looking for some light autumn reading? Check out our Tent Handbook! It has all the information you could ask for about Hilleberg tents, alonHilleberg the Tentmaker30 Sept 2026image
I'm so glad I convinced my human to bring a Nallo GT! That extended vestibule is my happy place for naps in the backcountry! Video: KlaraHilleberg the Tentmaker30 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Hilleberg, Inc.verified
Text ad21 Oct 2026Hilleberg, Inc.verified
Text ad21 Oct 2026Hilleberg, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hilleberg The Tentmaker.
The creators who tag @hilleberg_the_tentmaker on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hilleberg_the_tentmaker on Instagram, led by paul skea (15.6k followers, 5.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ppaul skea@skeapaul · 🇬🇧 GB | Travel tourism exploration Creator | 15.6k | 5.6% | 9 | Tagged @hilleberg_the_tentmaker |
06 · Competitors according to Gravity
Who Hilleberg The Tentmaker competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hilleberg The Tentmaker among Outdoor Recreation brands in Sweden. The closest is CanvasCamp, then Roland Werk, Soma Fabrications, Hamax, CADEX, Fairlight Cycles.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CanvasCampcanvascamp.com | |||||||
| Roland Werkroland-werk.de | |||||||
| Soma Fabricationssomafab.com | |||||||
| Hamaxhamax.com | |||||||
| CADEXcadex-cycling.com | |||||||
| Fairlight Cyclesfairlightcycles.com |
07 · Company
The company behind Hilleberg The Tentmaker.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hilleberg The Tentmaker is a company based in Sweden, founded in 1971 according to LinkedIn, on a domain registered in October 1999. It employs about 32 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇸🇪 Sweden
- Founded
- 1971, per LinkedIn
- Domain registered
- 7 Oct 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 32 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hilleberg.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hilleberg The Tentmaker
What people ask Google about Hilleberg The Tentmaker.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hilleberg The Tentmaker a legit company?
According to Gravity by Benchr, Hilleberg The Tentmaker is a brand based in Sweden: its website has existed since October 1999, it employs 32 people on LinkedIn, it has 81,863 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Hilleberg The Tentmaker known for?
Hilleberg The Tentmaker is a family-owned company that specializes in making tents and shelters for outdoor adventures. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Does Hilleberg The Tentmaker have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hilleberg The Tentmaker advertises on Facebook and Instagram and on Google, where its offers often run. Check hilleberg.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Hilleberg The Tentmaker?
Gravity by Benchr records a company based in Sweden, founded in 1971 according to LinkedIn, on a domain registered in 1999, with 32 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hilleberg The Tentmaker doing well?
Not at the moment. Gravity by Benchr estimates about 104,500 visits to hilleberg.com in September 2026, down 3% in a month and down 2% over three months. Hilleberg The Tentmaker ranks #60 of 1,894 Outdoor Recreation brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Hilleberg The Tentmaker's ad budget?
Gravity by Benchr does not publish a spend figure for Hilleberg The Tentmaker on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Sweden?
Among Outdoor Recreation brands in Sweden in the Gravity by Benchr index, Hilleberg The Tentmaker ranks #60 of 1,894 by estimated traffic. Its closest competitors on the same market are CanvasCamp, Roland Werk, Soma Fabrications, Hamax and CADEX. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hilleberg The Tentmaker.