Brand page · Plants · United Kingdom
Hillier: 129k visits a month, 163 active Meta ads, Gravity score 716.
Hillier — Hillier Nurseries Ltd is a retail and wholesale company selling quality trees, plants, and shrubs through garden centres and wholesale nurseries. In September 2026 hillier.co.uk drew an estimated 129k visits, up 4% on the month before. It ranks #23 of 727 Plants brands in United Kingdom and holds a 2.6 Trustpilot rating over 200 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 34 peers: Plants brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hillier Nurseries Ltd is a retail and wholesale company selling quality trees, plants, and shrubs through garden centres and wholesale nurseries.
01 · Traffic
How much traffic Hillier gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hillier drew an estimated 129k visits in September 2026, up 4% on the month before and up 16% over three months.
- Worldwide#75,630of 4.5m sites · Top 5%
- In United Kingdom#3,871of 192k sites · Top 5%
- Plants, worldwide#245of 28,421 brands · Top 1%
- Plants, United Kingdom#23of 727 brands · Top 5%
129k
estimated visits in September
1 mo ▲ +3.9%4 mo ▲ +15.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hillier.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hillier holds 2.6 out of 5 on Trustpilot over 200 reviews, 53 of them in the last twelve months: 26% of customers give five stars and 50% one star. That volume places Hillier in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Home & Garden
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hillier sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hillier's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Hillier in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Hillier is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hillier runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Further reductions & new lines added!Hillier Garden Centres7 Oct 2026image
Forest Garden Venetian Wooden Corner ArbourHillier Garden Centres7 Oct 2026image
Burgon & Ball RHS Stainless Hand Trowel £14.99Hillier Garden Centres7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hillier Nurseriesverified
Text ad20 Oct 2026Hillier Nurseriesverified
Image ad20 Oct 2026Hillier Nurseriesverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hillier.
The creators who tag @hilliergardencentres on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hilliergardencentres on Instagram, led by Stoneglow (32.2k followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SStoneglow@stoneglowcandleslondon · 🇬🇧 GB | Decoration garden diy Creator | 32.2k | 2.2% | 1 | Tagged @hilliergardencentres |
06 · Competitors according to Gravity
Who Hillier competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hillier among Plants brands in United Kingdom. The closest is plantasjen.no, then British Garden Centres, Dobbies Garden Centres, YouGarden, Spring Hill Nursery, Nature Hills Nursery.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| plantasjen.noplantasjen.no | |||||||
| British Garden Centresbritishgardencentres.com | |||||||
| Dobbies Garden Centresdobbies.com | |||||||
| YouGardenyougarden.com | |||||||
| Spring Hill Nurseryspringhillnursery.com | |||||||
| Nature Hills Nurserynaturehills.com |
07 · Company
The company behind Hillier.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hillier is a company based in United Kingdom, founded in 1864 according to LinkedIn, on a domain registered in July 1997. It employs about 267 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1864, per LinkedIn
- Domain registered
- 25 Jul 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 267 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hillier.co.uk · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hillier
What people ask Google about Hillier.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hillier a legit company?
According to Gravity by Benchr, Hillier is a brand based in United Kingdom: its website has existed since July 1997, its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 267 people on LinkedIn, it has 12,100 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hillier reviews: is it worth it?
Customers rate Hillier 2.6 out of 5 on Trustpilot over 200 reviews, 53 of them in the last twelve months: 26% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Hillier sell?
Hillier Nurseries Ltd is a retail and wholesale company selling quality trees, plants, and shrubs through garden centres and wholesale nurseries. Gravity by Benchr classifies it under Plants. Source: Gravity by Benchr product classification.
Hillier promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Hillier advertises on Facebook and Instagram and on Google, where its offers often run. Check hillier.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hillier?
Hillier sells on its own website, hillier.co.uk, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hillier?
Gravity by Benchr records a company based in United Kingdom, founded in 1864 according to LinkedIn, on a domain registered in 1997, with 267 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hillier growing?
Yes. Gravity by Benchr estimates about 128,900 visits to hillier.co.uk in September 2026, up 4% in a month and up 16% over three months. Hillier ranks #23 of 727 Plants brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hillier use?
Gravity by Benchr identifies hillier.co.uk as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hillier's ad budget?
Gravity by Benchr does not publish a spend figure for Hillier on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plants brands in United Kingdom?
Among Plants brands in United Kingdom in the Gravity by Benchr index, Hillier ranks #23 of 727 by estimated traffic. Its closest competitors on the same market are plantasjen.no, British Garden Centres, Dobbies Garden Centres, YouGarden and Spring Hill Nursery. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hillier.