Brand page · Household Supplies
Hills traffic, ads & competitors 51.7k visits a month, 2 active Meta ads.
Hills — Hills Home Living is an Australian brand that sells clotheslines, laundry products, and garden accessories, known for creating the iconic Hills Hoist rotary clothesline. In September 2026 hillshome.com.au drew an estimated 51.7k visits, down 12% on the month before. It ranks #21 of 815 Household Supplies brands.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Hills Home Living is an Australian brand that sells clotheslines, laundry products, and garden accessories, known for creating the iconic Hills Hoist rotary clothesline.
01 · Traffic
Hills website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hills drew an estimated 51.7k visits in September 2026, down 12% on the month before and down 5% over three months.
- Worldwide#165,204of 4.5m sites · Top 5%
- In Australia#4,018of 105k sites · Top 5%
- Household Supplies, worldwide#710of 30,320 brands · Top 5%
- Household Supplies, Australia#21of 815 brands · Top 5%
51.7k
estimated visits in September
1 mo ▼ −12.2%4 mo ▼ −4.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Hills reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hills holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Hills best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hills's catalogue yet.
Data not available
Share of the catalogue by product family.
The dominant category places Hills in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 94%
- Upper price quartile
- Data not available
- Currency
- AUD
04 · Ads
Hills ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hills runs Meta ads on Facebook, Instagram, and has advertised on Google since May 2025 (image, text, video).
Even the hardest-working corner of your home deserves a little style. A contemporary charcoal finish brings a considered touch to these newHills Home Living7 Oct 2026video
Laundry SolutionsHills Home Living7 Oct 2026video
Some days, keeping up with the washing is enough. Introducing our new Soft Grip laundry essentials that fit into real routines, with practicHills Home Living1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026GANZ AUSTRALIA PTY LTDverified
Image ad20 Oct 2026GANZ AUSTRALIA PTY LTDverified
Image ad20 Oct 2026GANZ AUSTRALIA PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Hills influencers
The creators who tag @hillshomeliving on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Hills competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hills among Household Supplies brands. The closest is Hills Parts, then Bebysh, Bionema, fabriclean.ro, maisondelalessive.fr, hhouseware.in.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hills Partshillsparts.com.au | |||||||
| Bebyshbebysh.com | |||||||
| Bionemabionema.se | |||||||
| fabriclean.rofabriclean.ro | |||||||
| maisondelalessive.frmaisondelalessive.fr | |||||||
| hhouseware.inhhouseware.in |
07 · Company
Who is behind Hills?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hills is an e-commerce brand, founded in 2013 according to LinkedIn. It employs about 6 people.
- Founded
- 2013, per LinkedIn
- Employees
- 6 on LinkedIn
- Own store
- hillshome.com.au · Shopify · AUD
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hills
What people ask Google about Hills.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hills legit or a scam?
According to Gravity by Benchr, Hills is a brand: it sells on a Shopify store, it employs 6 people on LinkedIn, it has 18,124 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Hills sell?
Hills Home Living is an Australian brand that sells clotheslines, laundry products, and garden accessories, known for creating the iconic Hills Hoist rotary clothesline. Gravity by Benchr classifies it under Household Supplies, with Laundry Supplies making up 15% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is there a Hills discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hills advertises on Facebook and Instagram and on Google, where its offers often run. Check hillshome.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hills?
Hills sells on its own website, hillshome.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Hills?
Gravity by Benchr records a company, founded in 2013 according to LinkedIn, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Hills growing?
Not at the moment. Gravity by Benchr estimates about 51,700 visits to hillshome.com.au in September 2026, down 12% in a month and down 5% over three months. Hills ranks #21 of 815 Household Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hills use?
Gravity by Benchr identifies hillshome.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records.
How much does Hills spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hills on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands?
Among Household Supplies brands in the Gravity by Benchr index, Hills ranks #21 of 815 by estimated traffic. Its closest competitors on the same market are Hills Parts, Bebysh, Bionema, fabriclean.ro and maisondelalessive.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hills.