Brand page · Pet Supplies
Hill: 3.4M visits a month, 1,487 active Meta ads.
Hill — Hill's Pet Nutrition creates scientifically-based dog and cat food products for pets' nutritional needs, regardless of their life stage, breed, or size. In September 2026 hillspet.com drew an estimated 3.4M visits, up 12% on the month before. It ranks #2 of 7,399 Pet Supplies brands.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Hill's Pet Nutrition creates scientifically-based dog and cat food products for pets' nutritional needs, regardless of their life stage, breed, or size.
01 · Traffic
How much traffic Hill gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hill drew an estimated 3.4M visits in September 2026, up 12% on the month before and up 17% over three months.
- Worldwide#5,374of 4.5M sites · Top 1%
- In United States#1,825of 1.2M sites · Top 1%
- Pet Supplies, worldwide#12of 52,845 brands · Top 1%
- Pet Supplies, United States#2of 7,399 brands · Top 1%
3.4M
estimated visits in September
1 mo ▲ +12.3%4 mo ▲ +16.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hill.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hill holds 3.0 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 67% one star.
Pet Store Pet Supply Store Animal Feed Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hill sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hill's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Hill in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Hill is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hill runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
We love our vet partners 💙Hill’s Pet Nutrition13 Oct 2026video
Shop Hill's Pet NutritionHill’s Pet Nutrition13 Oct 2026video
Shop Hill's Pet NutritionHill’s Pet Nutrition13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026HILL'S PET NUTRITION INCverified
Text ad20 Oct 2026HILL'S PET NUTRITION INCverified
Text ad20 Oct 2026HILL'S PET NUTRITION INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hill.
The creators who tag @hillspet on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Hill competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hill among Pet Supplies brands. The closest is Proplan, then royalcanin.com, PremieRpet, IAMS, Blue Buffalo, nupec.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Proplanproplan.ru | |||||||
| royalcanin.comroyalcanin.com | |||||||
| PremieRpetpremierpet.com.br | |||||||
| IAMSiams.com | |||||||
| Blue Buffalobluebuffalo.com | |||||||
| nupec.comnupec.com |
07 · Company
The company behind Hill.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hill is an e-commerce brand, founded in 1948 according to LinkedIn, on a domain registered in April 1995. It employs about 3,400 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1948, per LinkedIn
- Domain registered
- 2 Apr 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3,400 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hillspet.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hill
What people ask Google about Hill.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hill legit or a scam?
According to Gravity by Benchr, Hill is a brand: its website has existed since April 1995, it employs 3,400 people on LinkedIn, it has 130,697 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Hill?
Hill's Pet Nutrition creates scientifically-based dog and cat food products for pets' nutritional needs, regardless of their life stage, breed, or size. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Hill promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Hill advertises on Facebook and Instagram and on Google, where its offers often run. Check hillspet.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Hill?
Gravity by Benchr records a company, founded in 1948 according to LinkedIn, on a domain registered in 1995, with 3,400 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Hill growing?
Yes. Gravity by Benchr estimates about 3,374,500 visits to hillspet.com in September 2026, up 12% in a month and up 17% over three months. Hill ranks #2 of 7,399 Pet Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Hill spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hill on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands?
Among Pet Supplies brands in the Gravity by Benchr index, Hill ranks #2 of 7,399 by estimated traffic. Its closest competitors on the same market are Proplan, royalcanin.com, PremieRpet, IAMS, Blue Buffalo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hill.