Brand page · Pet Supplies · United States
Blue Buffalo: 1.1M visits a month, 572 active Meta ads, Gravity score 555.
Blue Buffalo — Blue Buffalo is a pet food brand that sells natural dog foods, cat foods, and treats. The company is known for premium quality, all-natural pet nutrition products. In September 2026 bluebuffalo.com drew an estimated 1.1M visits, down 2% on the month before. It ranks #10 of 7,399 Pet Supplies brands in United States and holds a 1.9 Trustpilot rating over 15 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Pet Supplies brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Blue Buffalo is a pet food brand that sells natural dog foods, cat foods, and treats. The company is known for premium quality, all-natural pet nutrition products.
01 · Traffic
How much traffic Blue Buffalo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Blue Buffalo drew an estimated 1.1M visits in September 2026, down 2% on the month before and up 121% over three months.
- Worldwide#13,741of 4.5M sites · Top 1%
- In United States#4,571of 1.2M sites · Top 1%
- Pet Supplies, worldwide#44of 52,845 brands · Top 1%
- Pet Supplies, United States#10of 7,399 brands · Top 1%
1.1M
estimated visits in September
1 mo ▼ −1.9%4 mo ▲ +121.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Blue Buffalo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Blue Buffalo holds 1.9 out of 5 on Trustpilot over 15 reviews, 2 of them in the last twelve months: 33% of customers give five stars and 47% one star.
Animal Feed Store Pet Store Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Blue Buffalo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Blue Buffalo's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Blue Buffalo in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Blue Buffalo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Blue Buffalo runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since July 2026 (image, text, video).
No by-products meals, just natural nutrition.Blue Buffalo14 Oct 2026video
Life Protection Formula™Blue Buffalo13 Oct 2026image
Life Protection Formula™Blue Buffalo13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026General Mills, Inc.verified
Text ad21 Oct 2026General Mills, Inc.verified
Text ad21 Oct 2026General Mills, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Blue Buffalo.
The creators who tag @bluebuffalo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bluebuffalo on Instagram, led by Charlie 💛 Malibu’s Most Wanted Weenie (19.2K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCharlie 💛 Malibu’s Most Wanted Weenie@askmeaboutmywienercharlie · 🇺🇸 US | Pets nature Creator | 19.2K | — | 9 | Tagged @bluebuffalo |
06 · Competitors according to Gravity
Who Blue Buffalo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Blue Buffalo among Pet Supplies brands in United States. The closest is Canidae Pet Food, then Freshpet, Pedigree, Purina, royalcanin.com.br, Hill.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Canidae Pet Foodcanidae.com | |||||||
| Freshpetfreshpet.com | |||||||
| Pedigreepedigree.com | |||||||
| Purinapurina.fr | |||||||
| royalcanin.com.brroyalcanin.com.br | |||||||
| Hillhillspet.com |
07 · Company
The company behind Blue Buffalo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Blue Buffalo is a company based in United States, on a domain registered in March 1999. It employs about 872 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 16 Mar 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 872 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bluebuffalo.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Blue Buffalo
What people ask Google about Blue Buffalo.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Blue Buffalo legit or a scam?
According to Gravity by Benchr, Blue Buffalo is a brand based in United States: its website has existed since March 1999, it employs 872 people on LinkedIn, it has 140,207 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Blue Buffalo reviews
Customers rate Blue Buffalo 1.9 out of 5 on Trustpilot over 15 reviews, 2 of them in the last twelve months: 33% give five stars, 47% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Blue Buffalo?
Blue Buffalo is a pet food brand that sells natural dog foods, cat foods, and treats. The company is known for premium quality, all-natural pet nutrition products. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Blue Buffalo promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Blue Buffalo advertises on Facebook and Instagram and on Google, where its offers often run. Check bluebuffalo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Blue Buffalo?
Gravity by Benchr records a company based in United States, whose domain was registered in 1999, with 872 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Blue Buffalo growing?
Yes. Gravity by Benchr estimates about 1,071,900 visits to bluebuffalo.com in September 2026, down 2% in a month and up 121% over three months. Blue Buffalo ranks #10 of 7,399 Pet Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Blue Buffalo's ad budget?
Gravity by Benchr does not publish a spend figure for Blue Buffalo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United States?
Among Pet Supplies brands in United States in the Gravity by Benchr index, Blue Buffalo ranks #10 of 7,399 by estimated traffic. Its closest competitors on the same market are Canidae Pet Food, Freshpet, Pedigree, Purina, royalcanin.com.br. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Blue Buffalo.