Brand page · Office Furniture · United States
Hinomi: 252k visits a month, 24 active Meta ads, Gravity score 568.
Hinomi — HINOMI USA is a brand that sells ergonomic home office furniture and equipment, including chairs, desks, and accessories. The company aims to help people work and live healthier through ergonomic engineering. In September 2026 hinomi.co drew an estimated 252k visits, down 1% on the month before. It ranks #12 of 380 Office Furniture brands in United States and holds a 4.2 Trustpilot rating over 128 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 23 peers: Office Furniture brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HINOMI USA is a brand that sells ergonomic home office furniture and equipment, including chairs, desks, and accessories. The company aims to help people work and live healthier through ergonomic engineering.
01 · Traffic
How much traffic Hinomi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hinomi drew an estimated 252k visits in September 2026, down 1% on the month before and up 68% over three months.
- Worldwide#43,214of 4.5m sites · Top 1%
- In United States#14,126of 1.2m sites · Top 5%
- Office Furniture, worldwide#53of 8,936 brands · Top 1%
- Office Furniture, United States#12of 380 brands · Top 5%
252k
estimated visits in September
1 mo ▼ −0.9%4 mo ▲ +68.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hinomi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hinomi holds 4.2 out of 5 on Trustpilot over 128 reviews, 32 of them in the last twelve months: 91% of customers give five stars and 5% one star. That volume places Hinomi in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Office Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hinomi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hinomi sells on Shopify, 89% of its catalogue in stock. The best seller is Hinomi H2 Pro Ergonomic Office Chair (Upgraded H1 Pro) | Mesh & Footrest, at US$759.00, followed by Shipping Protection by Route and Hinomi Q2 Ergonomic Office Chair with Free Footrest.
#1Hinomi H2 Pro Ergonomic Office Chair (Upgraded H1 Pro) | Mesh & FootrestHinomiUS$759.00In stock
#3Shipping Protection by RouteHinomiUS$0.98–US$140.38In stock
Hinomi Q2 Ergonomic Office Chair with Free FootrestHinomiUS$299.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hinomi in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 67% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$599.00
- Currency
- USD
04 · Ads
What Hinomi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hinomi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
Time to Upgrade Your Chair!Hinomi12 Oct 2026video
Hinomi H1 Classic V3 Ergonomic Office ChairHinomi12 Oct 2026image
Your First Ergonomic Chair Starts Here! 🤩Hinomi11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026HINOMI PTE. LTD.verified
Text ad20 Oct 2026HINOMI PTE. LTD.verified
Text ad20 Oct 2026HINOMI PTE. LTD.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hinomi.
The creators who tag @hinomi_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hinomi_official on Instagram, led by Pia Helen (57.6k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPia Helen@piapeonia · INTL | Gaming streaming tech culture Creator | 57.6k | 0.6% | 2 | Tagged @hinomi_official |
06 · Competitors according to Gravity
Who Hinomi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hinomi among Office Furniture brands in United States. The closest is Elements, then FlexiSpot, DERGO, Desktronic, HUANUO, UPLIFT Desk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Elementselements.com.br | |||||||
| FlexiSpotflexispot.co.uk | |||||||
| DERGOdergo.vn | |||||||
| Desktronicdesktronic.de | |||||||
| HUANUOhuanuo.com | |||||||
| UPLIFT Deskupliftdesk.com |
07 · Company
The company behind Hinomi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hinomi is a company based in New York, United States, founded in 2021 according to LinkedIn, on a domain registered in October 2021. It employs about 36 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2021, per LinkedIn
- Domain registered
- 5 Oct 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 36 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hinomi.co · Shopify · USD
- Catalogue
- 12 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hinomi
What people ask Google about Hinomi.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hinomi legit or a scam?
According to Gravity by Benchr, Hinomi is a brand based in New York, United States: its website has existed since October 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 36 people on LinkedIn, it has 54,361 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hinomi reviews: is it worth it?
Customers rate Hinomi 4.2 out of 5 on Trustpilot over 128 reviews, 32 of them in the last twelve months: 91% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Hinomi sell?
HINOMI USA is a brand that sells ergonomic home office furniture and equipment, including chairs, desks, and accessories. The company aims to help people work and live healthier through ergonomic engineering. Gravity by Benchr classifies it under Office Furniture, with Office Chairs making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Hinomi prices: how much is it?
Hinomi's best seller, Hinomi H2 Pro Ergonomic Office Chair (Upgraded H1 Pro) | Mesh & Footrest, sells US$759.00 on hinomi.co. 89% of the catalogue is in stock. Gravity does not track prices daily: check hinomi.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hinomi have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hinomi advertises on Facebook and Instagram and on Google, where its offers often run. Check hinomi.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hinomi?
Hinomi sells on its own website, hinomi.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hinomi?
Gravity by Benchr records a company based in New York, United States, founded in 2021 according to LinkedIn, on a domain registered in 2021, with 36 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hinomi doing well?
Yes. Gravity by Benchr estimates about 251,600 visits to hinomi.co in September 2026, down 1% in a month and up 68% over three months. Hinomi ranks #12 of 380 Office Furniture brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hinomi use?
Gravity by Benchr identifies hinomi.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Hinomi spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hinomi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Office Furniture brands in United States?
Among Office Furniture brands in United States in the Gravity by Benchr index, Hinomi ranks #12 of 380 by estimated traffic. Its closest competitors on the same market are Elements, FlexiSpot, DERGO, Desktronic and HUANUO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hinomi.