Brand page · General Office Supplies · Australia
Hippo Blue traffic, ads & competitors 39k visits a month, 112 active Meta ads, Gravity score 488.
Hippo Blue — Hippo Blue is an Australian brand that sells personalised children's products including name labels, bento boxes, bags, backpacks, and other school essentials. In September 2026 hippoblue.com.au drew an estimated 39k visits, down 10% on the month before. It ranks #18 of 469 General Office Supplies brands in Australia.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 18 peers: General Office Supplies brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hippo Blue is an Australian brand that sells personalised children's products including name labels, bento boxes, bags, backpacks, and other school essentials.
01 · Traffic
Hippo Blue website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hippo Blue drew an estimated 39k visits in September 2026, down 10% on the month before and down 63% over three months.
- Worldwide#210,037of 4.5m sites · Top 5%
- In Australia#5,277of 105k sites · Top 10%
- General Office Supplies, worldwide#573of 19,660 brands · Top 5%
- General Office Supplies, Australia#18of 469 brands · Top 5%
39k
estimated visits in September
1 mo ▼ −9.8%4 mo ▼ −63.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Hippo Blue reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hippo Blue holds 3.3 out of 5 on Trustpilot over 5 reviews, 4 of them in the last twelve months: 40% of customers give five stars and 20% one star.
Children's Clothing Store Clothing Store Children's Toys Store Baby Store Baby Clothing Store Children's Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Hippo Blue best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hippo Blue sells on Shopify, 93% of its catalogue in stock. The best seller is Letter From Santa, at A$6.00, followed by Flexi Bag Tag and Mini Name Stickers.
#1Letter From SantaHippo BlueA$6.00In stock
#2Flexi Bag TagHippo BlueA$4.00In stock
#3Mini Name StickersHippo BlueA$15.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hippo Blue in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 84% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$29.01
- Currency
- AUD
04 · Ads
Hippo Blue ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hippo Blue runs Meta ads on Facebook, Instagram, and has advertised on Google since June 2022 (image, text, video).
🎅 GET YOUR FREE SANTA LETTER 💌Hippo Blue7 Oct 2026image
🏷️ Up To 80% OFF Name LabelsHippo Blue7 Oct 2026image
Don’t Miss the Frenzy ⏰Hippo Blue6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026COURTNEY BRANDS PTY LTD.verified
Text ad20 Oct 2026COURTNEY BRANDS PTY LTD.verified
Text ad20 Oct 2026COURTNEY BRANDS PTY LTD.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Hippo Blue influencers
The creators who tag @hippoblue on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hippoblue on Instagram, led by Kirsten | Healthy Kids Lunch & Snacks (79k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKirsten | Healthy Kids Lunch & Snacks@well_nourished_mum · 🇬🇧 GB | Food cooking nutrition Creator | 79k | 0.2% | 1 | Tagged @hippoblue |
06 · Competitors according to Gravity
Hippo Blue competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hippo Blue among General Office Supplies brands in Australia. The closest is Fujifilm Photos, then kinnder.com.au, NIIMBOT, Avarrix Pty Ltd, SealsHQ, MUNBYN AU.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fujifilm Photosfujifilmphotos.com.au | |||||||
| kinnder.com.aukinnder.com.au | |||||||
| NIIMBOTniimbot.com.au | |||||||
| Avarrix Pty Ltdavarrix.com.au | |||||||
| SealsHQsealshq.com.au | |||||||
| MUNBYN AUau.munbyn.com |
07 · Company
Who is behind Hippo Blue?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hippo Blue is a company based in Dandenong South, Australia, founded in 2012 according to LinkedIn. It employs about 11 people.
- Entity country
- 🇦🇺 Australia · Dandenong South
- Founded
- 2012, per LinkedIn
- Status
- Operating
- Employees
- 11 on LinkedIn
- Own store
- hippoblue.com.au · Shopify · AUD
- Catalogue
- 145 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hippo Blue
What people ask Google about Hippo Blue.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hippo Blue legit or a scam?
According to Gravity by Benchr, Hippo Blue is a brand based in Dandenong South, Australia: it sells on a Shopify store, it employs 11 people on LinkedIn, it has 43,812 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Hippo Blue sell?
Hippo Blue is an Australian brand that sells personalised children's products including name labels, bento boxes, bags, backpacks, and other school essentials. Gravity by Benchr classifies it under General Office Supplies, with Labels & Tags making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Hippo Blue cost?
Hippo Blue's best seller, Letter From Santa, sells A$6.00 on hippoblue.com.au. 93% of the catalogue is in stock. Gravity does not track prices daily: check hippoblue.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Hippo Blue discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hippo Blue advertises on Facebook and Instagram and on Google, where its offers often run. Check hippoblue.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hippo Blue?
Hippo Blue sells on its own website, hippoblue.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hippo Blue?
Gravity by Benchr records a company based in Dandenong South, Australia, founded in 2012 according to LinkedIn, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hippo Blue growing?
Not at the moment. Gravity by Benchr estimates about 39,000 visits to hippoblue.com.au in September 2026, down 10% in a month and down 63% over three months. Hippo Blue ranks #18 of 469 General Office Supplies brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hippo Blue use?
Gravity by Benchr identifies hippoblue.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Hippo Blue spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hippo Blue on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest General Office Supplies brands in Australia?
Among General Office Supplies brands in Australia in the Gravity by Benchr index, Hippo Blue ranks #18 of 469 by estimated traffic. Its closest competitors on the same market are Fujifilm Photos, kinnder.com.au, NIIMBOT, Avarrix Pty Ltd and SealsHQ. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hippo Blue.