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Brand page · Books · Norway

HiRO Top 10% worldwide Top 10% in Norway Top 10% in Books Top 30% in Books in Norway
hiro.no·🇳🇴 Oslo, Norway· Shopify·Since 2019

HiRO: 32.6k visits a month, 108 active Meta ads, Gravity score 610.

HiRO — HiRO is a Norwegian screen-free speaker for children aged 1.5-8 years, designed for playing audiobooks, music and stories with cards. In September 2026 hiro.no drew an estimated 32.6k visits, up 142% on the month before. It ranks #9 of 39 Books brands in Norway and holds a 2.7 Trustpilot rating over 20 reviews.

hiro.no@hiro_speaker 3.6kFacebookLinkedIn 748Trustpilot 2.7Meta Ad Library 108

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
32.6k
+142% vs. August 2026
Instagram followers
3.6k
100 posts · @hiro_speaker
Trustpilot
2.7
20 reviews · 20 in 12 months
Meta ads
108
active · on Google since 2026
Products
96%
in stock · 70 collections
Rank in Norway
#9
of 39 in Books
LinkedIn
748
followers · 8 employees
Earned media value
€22.2
per month, Instagram

Gravity score

610/ 1000 · 8 of 10 indicators rated
Brand Power517
Momentum709
Performance605

Percentiles within 10 peers: Books brands in Norway with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

HiRO is a Norwegian screen-free speaker for children aged 1.5-8 years, designed for playing audiobooks, music and stories with cards.

01 · Traffic

How much traffic HiRO gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

HiRO drew an estimated 32.6k visits in September 2026, up 142% on the month before and up 288% over three months.

  • Worldwide#245,446of 4.5m sites · Top 10%
  • In Norway#1,263of 15.2k sites · Top 10%
  • Books, worldwide#2,926of 53,824 brands · Top 10%
  • Books, Norway#9of 39 brands · Top 30%
Monthly visitssource Sept 2026

32.6k

estimated visits in September

1 mo ▲ +141.7%4 mo ▲ +287.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about HiRO.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

HiRO holds 2.7 out of 5 on Trustpilot over 20 reviews, 20 of them in the last twelve months: 15% of customers give five stars and 40% one star. That volume places HiRO in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
2.7TrustScore · 20 reviews · 20 in 12 months
Top 50% review volume
5 ★15%
4 ★15%
3 ★5%
2 ★25%
1 ★40%

Electronics Store Electronics Company

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What HiRO sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

HiRO sells on Shopify, 96% of its catalogue in stock. The best seller is HiRO høyttaler, at NOK 1,699.00, followed by Favorittsanger for barna - Barnesanger and Barna Synger Alf Prøysen.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Audiobooks78%
Print Books9%
Digital Music Downloads7%
Podcasts5%

Share of the catalogue by product family.

Activity mixdominant: Books
Books86%
Music & Sound Recordings7%
Podcasts & Live Streams5%
Electronics Accessories1%
Audio0%

The dominant category places HiRO in its comparison group.

Prices and ratingsstore data
Average rating
4.97 / 5
Rated products
1% of the catalogue
In stock
96%
Upper price quartile
US$23.93
Currency
NOK

05 · Influencers

Who talks about HiRO.

The creators who tag @hiro_speaker on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @hiro_speaker · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who HiRO competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for HiRO among Books brands in Norway. The closest is Jung-off-ska, then OneHotBook, lunii.com, Rachel Hanna, Balanced Bites Wholesome Foods, Agnaldo Felipe.

CompetitorsBooks · Norway · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Jung-off-skajungoffska.pl
OneHotBookonehotbook.cz
lunii.comlunii.com
Rachel Hannarachelhannaauthor.com
Balanced Bites Wholesome Foodsbalancedbites.com
Agnaldo Felipeagnaldofelipe.com
Competitors Gravity finds for HiRO. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare HiRO with Jung-off-ska

07 · Company

The company behind HiRO.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

HiRO is a company based in Oslo, Norway, founded in 2022 according to LinkedIn, on a domain registered in March 2019. It employs about 8 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇳🇴 Norway · Oslo
Founded
2022, per LinkedIn
Domain registered
29 Mar 2019
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
8 on LinkedIn · 2-10
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
hiro.no · Shopify · NOK
Catalogue
70 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about HiRO

What people ask Google about HiRO.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is HiRO a legit company?

According to Gravity by Benchr, HiRO is a brand based in Oslo, Norway: its website has existed since March 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 3,621 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

HiRO reviews

Customers rate HiRO 2.7 out of 5 on Trustpilot over 20 reviews, 20 of them in the last twelve months: 15% give five stars, 40% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is HiRO?

HiRO is a Norwegian screen-free speaker for children aged 1.5-8 years, designed for playing audiobooks, music and stories with cards. Gravity by Benchr classifies it under Books, with Audiobooks making up 78% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

HiRO prices: how much is it?

HiRO's best seller, HiRO høyttaler, sells NOK 1,699.00 on hiro.no. 96% of the catalogue is in stock. Gravity does not track prices daily: check hiro.no before buying. Source: Gravity by Benchr catalogue reading, October 2026.

HiRO promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: HiRO advertises on Facebook and Instagram and on Google, where its offers often run. Check hiro.no for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy HiRO?

HiRO sells on its own website, hiro.no, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind HiRO?

Gravity by Benchr records a company based in Oslo, Norway, founded in 2022 according to LinkedIn, on a domain registered in 2019, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is HiRO doing well?

Yes. Gravity by Benchr estimates about 32,600 visits to hiro.no in September 2026, up 142% in a month and up 288% over three months. HiRO ranks #9 of 39 Books brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does HiRO use?

Gravity by Benchr identifies hiro.no as a Shopify store (standard plan, not Shopify Plus), selling in NOK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2026. Source: Gravity by Benchr platform and advertising records, November 2026.

What is HiRO's ad budget?

Gravity by Benchr does not publish a spend figure for HiRO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Books brands in Norway?

Among Books brands in Norway in the Gravity by Benchr index, HiRO ranks #9 of 39 by estimated traffic. Its closest competitors on the same market are Jung-off-ska, OneHotBook, lunii.com, Rachel Hanna and Balanced Bites Wholesome Foods. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HiRO.