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  5. Hirsch's

Brand page · Kitchen & Dining · South Africa

Hirsch's Top 1% worldwide Top 1% in South Africa Top 1% in Kitchen & Dining Top 5% in Kitchen & Dining in South Africa
hirschs.co.za·🇿🇦 South Africa

Hirsch's traffic, ads & competitors 575k visits a month, 78 active Meta ads, Gravity score 689.

Hirsch's — Hirsch's Homestores is a South African home appliances retailer that sells brands such as Smeg, Defy, Samsung and Bosch. In September 2026 hirschs.co.za drew an estimated 575k visits, down 9% on the month before. It ranks #3 of 294 Kitchen & Dining brands in South Africa and holds a 4.1 Trustpilot rating over 97 reviews.

hirschs.co.za@hirschs_homestores 101kFacebookLinkedIn 6.4kTrustpilot 4.1Meta Ad Library 78

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
575k
−9% vs. August 2026
Instagram followers
101k
5,084 posts · @hirschs_homestores
Trustpilot
4.1
97 reviews · 57 in 12 months
Meta ads
78
active · on Google since 2022
Products
—
Data not available
Rank in South Africa
#3
of 294 in Kitchen & Dining
LinkedIn
6.4k
followers · 768 employees
Earned media value
€1.6k
per month, Instagram

Gravity score

689/ 1000 · 8 of 10 indicators rated
Brand Power732
Momentum638
Performance696

Percentiles within 15 peers: Kitchen & Dining brands in South Africa with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Hirsch's Homestores is a South African home appliances retailer that sells brands such as Smeg, Defy, Samsung and Bosch.

01 · Traffic

Hirsch's website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Hirsch's drew an estimated 575k visits in September 2026, down 9% on the month before and up 32% over three months.

  • Worldwide#22,222of 4.5m sites · Top 1%
  • In South Africa#148of 33.7k sites · Top 1%
  • Kitchen & Dining, worldwide#399of 145,612 brands · Top 1%
  • Kitchen & Dining, South Africa#3of 294 brands · Top 5%
Monthly visitssource Sept 2026

575k

estimated visits in September

1 mo ▼ −8.7%4 mo ▲ +32.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Hirsch's reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Hirsch's holds 4.1 out of 5 on Trustpilot over 97 reviews, 57 of them in the last twelve months: 74% of customers give five stars and 20% one star. That volume places Hirsch's in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.

Trustpilotread 20 Oct 2026
4.1TrustScore · 97 reviews · 57 in 12 months
Top 30% review volumeTop 40% rating quality
5 ★74%
4 ★5%
3 ★0%
2 ★1%
1 ★20%

Electronics Store Appliance Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Hirsch's best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Hirsch's's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Kitchen & Dining
Kitchen & Dining86%
Household Appliances6%
Household Appliance Accessories1%

The dominant category places Hirsch's in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Hirsch's influencers

The creators who tag @hirschs_homestores on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @hirschs_homestores on Instagram, led by Margaret Hirsch (39.1k followers, 2.4% engagement).

Influencersaccounts tagging @hirschs_homestores · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMargaret Hirsch@margaret_hirsch · 🇿🇦 ZADecoration garden diy Creator39.1k2.4%10Tagged @hirschs_homestores
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Hirsch's competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Hirsch's among Kitchen & Dining brands in South Africa. The closest is lacasadelelectrodomestico.com, then electrodepot.es, Singer Bangladesh, The Good Guys, hughes.co.uk, Milar.

CompetitorsKitchen & Dining · South Africa · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
lacasadelelectrodomestico.comlacasadelelectrodomestico.com
electrodepot.eselectrodepot.es
Singer Bangladeshsingerbd.com
The Good Guystgg.com.au
hughes.co.ukhughes.co.uk
Milarmilar.es
Competitors Gravity finds for Hirsch's. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Hirsch's with lacasadelelectrodomestico.com

07 · Company

Who is behind Hirsch's?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Hirsch's is a company based in South Africa, founded in 1979 according to LinkedIn. It employs about 768 people.

Legal entityGravity index, Nov 2026
Entity country
🇿🇦 South Africa
Founded
1979, per LinkedIn
Employees
768 on LinkedIn
DistributionGravity index, Nov 2026
Own store
hirschs.co.za
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Hirsch's

What people ask Google about Hirsch's.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Hirsch's a legit company?

According to Gravity by Benchr, Hirsch's is a brand based in South Africa: it employs 768 people on LinkedIn, it has 100,915 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Hirsch's reviews: is it worth it?

Customers rate Hirsch's 4.1 out of 5 on Trustpilot over 97 reviews, 57 of them in the last twelve months: 74% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Hirsch's known for?

Hirsch's Homestores is a South African home appliances retailer that sells brands such as Smeg, Defy, Samsung and Bosch. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.

Hirsch's promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Hirsch's advertises on Facebook and Instagram and on Google, where its offers often run. Check hirschs.co.za for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Hirsch's?

Gravity by Benchr records a company based in South Africa, founded in 1979 according to LinkedIn, with 768 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Hirsch's growing?

Yes. Gravity by Benchr estimates about 575,300 visits to hirschs.co.za in September 2026, down 9% in a month and up 32% over three months. Hirsch's ranks #3 of 294 Kitchen & Dining brands in South Africa in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Hirsch's spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Hirsch's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Kitchen & Dining brands in South Africa?

Among Kitchen & Dining brands in South Africa in the Gravity by Benchr index, Hirsch's ranks #3 of 294 by estimated traffic. Its closest competitors on the same market are lacasadelelectrodomestico.com, electrodepot.es, Singer Bangladesh, The Good Guys and hughes.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hirsch's.