Brand page · Hobbies & Creative Arts · Denmark

Hobbii Top 5% worldwide Top 5% in Denmark Top 5% in Hobbies & Creative Arts Top 5% in Hobbies & Creative Arts in Denmark
hobbii.eu.com·🇩🇰 København NV, Denmark· Shopify

Hobbii: 48.7K visits a month, 1 active Meta ads, Gravity score 372.

Hobbii — Hobbii is an online shop that sells yarn and knitting/crochet accessories, along with free patterns and books. In September 2026 hobbii.eu.com drew an estimated 48.7K visits, down 2% on the month before. It ranks #778 of 32,083 Hobbies & Creative Arts brands in Denmark.

hobbii.eu.com@hobbii.de 105KFacebookTrustpilot 3.2Meta Ad Library 1

Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
48.7K
−2% vs. August 2026
Instagram followers
105K
3,897 posts · @hobbii.de
Trustpilot
3.2
1 review
Meta ads
1
active
Products
99%
in stock · 2,830 collections
Rank in United States
#778
of 32,083 in Hobbies & Creative Arts
LinkedIn
—
Data not available
Earned media value
€7.2k
per month, Instagram

Gravity score

372/ 1000 · 10 of 10 indicators rated
Brand Power456
Momentum379
Performance281

Percentiles within 32 peers: Hobbies & Creative Arts brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Hobbii is an online shop that sells yarn and knitting/crochet accessories, along with free patterns and books.

01 · Traffic

How much traffic Hobbii gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Hobbii drew an estimated 48.7K visits in September 2026, down 2% on the month before and down 31% over three months.

  • Worldwide#173,850of 4.5M sites · Top 5%
  • In United States#55,617of 1.2M sites · Top 5%
  • Hobbies & Creative Arts, worldwide#3,978of 136,278 brands · Top 5%
  • Hobbies & Creative Arts, United States#778of 32,083 brands · Top 5%
Monthly visitssource Sept 2026

48.7K

estimated visits in September

1 mo ▼ −2.4%4 mo ▼ −30.7%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Hobbii.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Hobbii holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.

Trustpilotread 20 Oct 2026
3.2TrustScore · 1 review
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Decoration and Interior Design Store Curtain Store Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Hobbii sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Hobbii sells on Shopify, 99% of its catalogue in stock. The best seller is Friends Cotton 8/4, at €2.95, followed by Rainbow Cotton 8/4 and Friends Cotton 8/8.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Arts & Crafts90%
Handbags1%
Storage & Organization0%
Shopping Totes0%

Share of the catalogue by product family.

Activity mixdominant: Hobbies & Creative Arts
Hobbies & Creative Arts98%
Handbags, Wallets & Cases1%
Household Supplies0%
Shopping Totes0%
Books0%

The dominant category places Hobbii in its comparison group.

Prices and ratingsstore data
Average rating
4.87 / 5
Rated products
15% of the catalogue
In stock
99%
Upper price quartile
US$6.72
Currency
EUR

05 · Influencers

Who talks about Hobbii.

The creators who tag @hobbii.de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @hobbii.de on Instagram, led by Sneshana 🌸 my life with crochet 🌸 (39.1K followers, 3.4% engagement).

Influencersaccounts tagging @hobbii.de · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSneshana 🌸 my life with crochet 🌸@crochethase · 🇩🇪 DEDecoration garden diy Creator39.1K3.4%7Tagged @hobbii.de
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Hobbii competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Hobbii among Hobbies & Creative Arts brands in Denmark. The closest is Hobbii, then Butik Smuksak, Hobbii, Hobbii, Hobbii, Hobbii.

CompetitorsHobbies & Creative Arts · Denmark · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Hobbiihobbii.co.uk
Butik Smuksakbutiksmuksak.dk
Hobbiihobbii.es
Hobbiihobbii.ch
Hobbiihobbii.be
Hobbiihobbii.it
Competitors Gravity finds for Hobbii. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Hobbii with Hobbii

07 · Company

The company behind Hobbii.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Hobbii is a company based in København NV, Denmark.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇰 Denmark · København NV
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
hobbii.eu.com · Shopify · EUR
Catalogue
2,830 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Hobbii

What people ask Google about Hobbii.

9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Hobbii legit or a scam?

According to Gravity by Benchr, Hobbii is a brand based in København NV, Denmark: it sells on a Shopify store, it has 105,311 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Hobbii?

Hobbii is an online shop that sells yarn and knitting/crochet accessories, along with free patterns and books. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Hobbii prices: how much is it?

Hobbii's best seller, Friends Cotton 8/4, sells €2.95 on hobbii.eu.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check hobbii.eu.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Hobbii promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Hobbii advertises on Facebook and Instagram, where its offers often run. Check hobbii.eu.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Hobbii?

Hobbii sells on its own website, hobbii.eu.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Is Hobbii growing?

Not at the moment. Gravity by Benchr estimates about 48,700 visits to hobbii.eu.com in September 2026, down 2% in a month and down 31% over three months. Hobbii ranks #778 of 32,083 Hobbies & Creative Arts brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Hobbii use?

Gravity by Benchr identifies hobbii.eu.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Hobbii's ad budget?

Gravity by Benchr does not publish a spend figure for Hobbii on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Hobbies & Creative Arts brands in Denmark?

Among Hobbies & Creative Arts brands in Denmark in the Gravity by Benchr index, Hobbii ranks #778 of 32,083 by estimated traffic. Its closest competitors on the same market are Hobbii, Butik Smuksak, Hobbii, Hobbii, Hobbii. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hobbii.