Brand page · Hobbies & Creative Arts · Australia
Hobbyco: 211K visits a month, 14 active Meta ads, Gravity score 579.
Hobbyco — Hobbyco is an Australian retail chain that sells hobby products including model kits, model trains, radio control items, toys, games, puzzles, and collectibles. The company operates as a hobby shop and has been in business since 1935. In September 2026 hobbyco.com.au drew an estimated 211K visits, down 27% on the month before. It ranks #16 of 3,871 Hobbies & Creative Arts brands in Australia and holds a 4.9 Trustpilot rating over 129 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 54 peers: Hobbies & Creative Arts brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hobbyco is an Australian retail chain that sells hobby products including model kits, model trains, radio control items, toys, games, puzzles, and collectibles. The company operates as a hobby shop and has been in business since 1935.
01 · Traffic
How much traffic Hobbyco gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hobbyco drew an estimated 211K visits in September 2026, down 27% on the month before and down 27% over three months.
- Worldwide#50,170of 4.5M sites · Top 5%
- In Australia#1,035of 105K sites · Top 1%
- Hobbies & Creative Arts, worldwide#712of 136,278 brands · Top 1%
- Hobbies & Creative Arts, Australia#16of 3,871 brands · Top 1%
211K
estimated visits in September
1 mo ▼ −27.4%4 mo ▼ −26.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hobbyco.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hobbyco holds 4.9 out of 5 on Trustpilot over 129 reviews, 62 of them in the last twelve months: 97% of customers give five stars and 0% one star. That volume places Hobbyco in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Hobby Store Collectibles Store Figurine Shop Model Train Store Model Shop Anime Club
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hobbyco sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hobbyco sells on Shopify, 17% of its catalogue in stock. The best seller is Medium Kraft [BSB], at A$0.40, followed by Large Kraft [B4] and Contacta Pro Plastic Glue 25gm.
#1Medium Kraft [BSB]HobbycoA$0.40In stock
#2Large Kraft [B4]HobbycoA$0.60In stock
#3Contacta Pro Plastic Glue 25gmHobbycoA$10.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hobbyco in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 3% of the catalogue
- In stock
- 17%
- Upper price quartile
- US$55.79
- Currency
- AUD
04 · Ads
What Hobbyco is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hobbyco runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2024 (image, text, video).
OO Ratio LMS Mr Station Fencing WhiteHobbyco Sydney Australia14 Sept 2026image
1/35 Parasaurolophus Diorama SetHobbyco Sydney Australia9 Sept 2026image
HG 1/144 STRIKE FREEDOM GUNDAMHobbyco Sydney Australia8 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hobbyco Pty Ltdverified
Image ad20 Oct 2026Hobbyco Pty Ltdverified
Text ad20 Oct 2026Hobbyco Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hobbyco.
The creators who tag @hobbycosydney on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hobbycosydney on Instagram, led by Ethan Browne (123K followers, 4.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEthan Browne@atlas143 · 🇦🇺 AU | Fashion style luxury Creator | 123K | 4.8% | 1 | Tagged @hobbycosydney |
06 · Competitors according to Gravity
Who Hobbyco competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hobbyco among Hobbies & Creative Arts brands in Australia. The closest is HobbyTown, then Frontline Hobbies, 1001Hobbies, Revell, Tamiya Corporation, hobbylinc.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| HobbyTownhobbytown.com | |||||||
| Frontline Hobbiesfrontlinehobbies.com.au | |||||||
| 1001Hobbies1001hobbies.fr | |||||||
| Revellrevell.com | |||||||
| Tamiya Corporationtamiya.com | |||||||
| hobbylinc.comhobbylinc.com |
07 · Company
The company behind Hobbyco.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hobbyco is a company based in Macquarie Park, Australia, founded in 1935 according to LinkedIn. It employs about 46 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Macquarie Park
- Founded
- 1935, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 46 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hobbyco.com.au · Shopify · AUD
- Catalogue
- 1,671 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hobbyco
What people ask Google about Hobbyco.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hobbyco a legit company?
According to Gravity by Benchr, Hobbyco is a brand based in Macquarie Park, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 46 people on LinkedIn, it has 12,455 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Hobbyco?
Customers rate Hobbyco 4.9 out of 5 on Trustpilot over 129 reviews, 62 of them in the last twelve months: 97% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hobbyco known for?
Hobbyco is an Australian retail chain that sells hobby products including model kits, model trains, radio control items, toys, games, puzzles, and collectibles. The company operates as a hobby shop and has been in business since 1935. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Card Games making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Hobbyco cost?
Hobbyco's best seller, Medium Kraft [BSB], sells A$0.40 on hobbyco.com.au. 17% of the catalogue is in stock. Gravity does not track prices daily: check hobbyco.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hobbyco have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hobbyco advertises on Facebook and Instagram and on Google, where its offers often run. Check hobbyco.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hobbyco?
Hobbyco sells on its own website, hobbyco.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Hobbyco?
Gravity by Benchr records a company based in Macquarie Park, Australia, founded in 1935 according to LinkedIn, with 46 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hobbyco growing?
Not at the moment. Gravity by Benchr estimates about 211,000 visits to hobbyco.com.au in September 2026, down 27% in a month and down 27% over three months. Hobbyco ranks #16 of 3,871 Hobbies & Creative Arts brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hobbyco use?
Gravity by Benchr identifies hobbyco.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hobbyco's ad budget?
Gravity by Benchr does not publish a spend figure for Hobbyco on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Australia?
Among Hobbies & Creative Arts brands in Australia in the Gravity by Benchr index, Hobbyco ranks #16 of 3,871 by estimated traffic. Its closest competitors on the same market are HobbyTown, Frontline Hobbies, 1001Hobbies, Revell, Tamiya Corporation. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hobbyco.