Brand page · Toys · United States
HobbyTown: 607K visits a month, 8 active Meta ads, Gravity score 586.
HobbyTown — HobbyTown is a specialty retailer that sells toys, hobbies, radio control vehicles, models, games, puzzles, and science kits. In September 2026 hobbytown.com drew an estimated 607K visits, down 18% on the month before. It ranks #21 of 9,046 Toys brands in United States.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 160 peers: Toys brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HobbyTown is a specialty retailer that sells toys, hobbies, radio control vehicles, models, games, puzzles, and science kits.
01 · Traffic
How much traffic HobbyTown gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HobbyTown drew an estimated 607K visits in September 2026, down 18% on the month before and down 19% over three months.
- Worldwide#21,300of 4.5M sites · Top 1%
- In United States#6,988of 1.2M sites · Top 1%
- Toys, worldwide#122of 50,509 brands · Top 1%
- Toys, United States#21of 9,046 brands · Top 1%
607K
estimated visits in September
1 mo ▼ −18.2%4 mo ▼ −19.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HobbyTown.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HobbyTown holds 2.8 out of 5 on Trustpilot over 3 reviews: 33% of customers give five stars and 67% one star.
Hobby Store Model Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HobbyTown sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read HobbyTown's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places HobbyTown in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What HobbyTown is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HobbyTown runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
HobbyTownHobbyTown25 Aug 2026image
Games Workshop 40K Ork Killa Kans 3/10HobbyTown13 Mar 2026image
UDI RC Panther 1/16 4WD RTR On-Road RC Car w/Drift TiresHobbyTown13 Mar 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Daniel J Schmidtverified
Text ad21 Oct 2026Amain.com, Inc.verified
Text ad21 Oct 2026Amain.com, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HobbyTown.
The creators who tag @hobbytown on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hobbytown on Instagram, led by G.Grade | Custom Gundam (21.6K followers, 11.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GG.Grade | Custom Gundam@gabgrade · 🇺🇸 US | Gaming streaming tech culture Creator | 21.6K | 11.6% | 2 | Tagged @hobbytown |
06 · Competitors according to Gravity
Who HobbyTown competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HobbyTown among Toys brands in United States. The closest is Tamiya Corporation, then Hobbyco, Frontline Hobbies, towerhobbies.com, Hobbies Direct, haertle.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tamiya Corporationtamiya.com | |||||||
| Hobbycohobbyco.com.au | |||||||
| Frontline Hobbiesfrontlinehobbies.com.au | |||||||
| towerhobbies.comtowerhobbies.com | |||||||
| Hobbies Directhobbiesdirect.com.au | |||||||
| haertle.dehaertle.de |
07 · Company
The company behind HobbyTown.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HobbyTown is a company based in United States, founded in 1980 according to LinkedIn, on a domain registered in February 1996. It employs about 348 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1980, per LinkedIn
- Domain registered
- 6 Feb 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 348 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hobbytown.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HobbyTown
What people ask Google about HobbyTown.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HobbyTown a legit company?
According to Gravity by Benchr, HobbyTown is a brand based in United States: its website has existed since February 1996, it employs 348 people on LinkedIn, it has 18,164 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does HobbyTown sell?
HobbyTown is a specialty retailer that sells toys, hobbies, radio control vehicles, models, games, puzzles, and science kits. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Is there a HobbyTown discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HobbyTown advertises on Facebook and Instagram and on Google, where its offers often run. Check hobbytown.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns HobbyTown?
Gravity by Benchr records a company based in United States, founded in 1980 according to LinkedIn, on a domain registered in 1996, with 348 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HobbyTown growing?
Not at the moment. Gravity by Benchr estimates about 606,700 visits to hobbytown.com in September 2026, down 18% in a month and down 19% over three months. HobbyTown ranks #21 of 9,046 Toys brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does HobbyTown spend on Meta ads?
Gravity by Benchr does not publish a spend figure for HobbyTown on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United States?
Among Toys brands in United States in the Gravity by Benchr index, HobbyTown ranks #21 of 9,046 by estimated traffic. Its closest competitors on the same market are Tamiya Corporation, Hobbyco, Frontline Hobbies, towerhobbies.com, Hobbies Direct. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HobbyTown.