Brand page · Hobbies & Creative Arts · New Zealand
Hobby Land NZ traffic, ads & competitors 78.2k visits a month, 53 active Meta ads, Gravity score 494.
Hobby Land NZ — Hobby Land NZ is an online store that sells art, craft, knitting, and office products. They offer a variety of supplies for painting, drawing, paper craft, knitting, and stationery. In September 2026 hobbyland.co.nz drew an estimated 78.2k visits, down 21% on the month before. It ranks #10 of 739 Hobbies & Creative Arts brands in New Zealand.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 29 peers: Hobbies & Creative Arts brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hobby Land NZ is an online store that sells art, craft, knitting, and office products. They offer a variety of supplies for painting, drawing, paper craft, knitting, and stationery.
01 · Traffic
Hobby Land NZ website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hobby Land NZ drew an estimated 78.2k visits in September 2026, down 21% on the month before and down 31% over three months.
- Worldwide#115,807of 4.5m sites · Top 5%
- In New Zealand#428of 26.3k sites · Top 5%
- Hobbies & Creative Arts, worldwide#2,326of 136,278 brands · Top 5%
- Hobbies & Creative Arts, New Zealand#10of 739 brands · Top 5%
78.2k
estimated visits in September
1 mo ▼ −21.3%4 mo ▼ −30.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Hobby Land NZ reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hobby Land NZ holds 3.6 out of 5 on Trustpilot over 9 reviews: 67% of customers give five stars and 11% one star.
Art Supply Store Hobby Store Craft Store Scrapbooking Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Hobby Land NZ best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hobby Land NZ sells on Shopify, 83% of its catalogue in stock. The best seller is Atelier Acrylic Interactive Paints 80ml, at NZ$11.17–NZ$37.72, followed by Du Kit Polymer Modelling Clay 50g and Du Kit Polymer Modelling Clay 250g.
#1Atelier Acrylic Interactive Paints 80mlHobby Land NZNZ$11.17–NZ$37.72In stock
#2Du Kit Polymer Modelling Clay 50gHobby Land NZNZ$4.64In stock
#3Du Kit Polymer Modelling Clay 250gHobby Land NZNZ$20.15In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hobby Land NZ in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 14% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$23.66
- Currency
- NZD
04 · Ads
Hobby Land NZ ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hobby Land NZ runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
Hobby Land NZHobby Land NZ5 Oct 2026image
Art & Craft Supplies - Office & School Accessories | Hobby Land NZHobby Land NZ1 Oct 2026image
Beautiful Yarn At Even Better PricesHobby Land NZ30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Hobby Landverified
Image ad20 Oct 2026Hobby Landverified
Image ad20 Oct 2026Hobby Landverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Hobby Land NZ influencers
The creators who tag @hobbylandnz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hobbylandnz on Instagram, led by AMANDA BILLING (18.5k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAMANDA BILLING@_amandabilling_ · 🇳🇿 NZ | Photography visual arts Creator | 18.5k | 0.7% | 1 | Tagged @hobbylandnz |
06 · Competitors according to Gravity
Hobby Land NZ competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hobby Land NZ among Hobbies & Creative Arts brands in New Zealand. The closest is Hedgehog Journals, then Glowish, Queenstown Art Supplies, Aotearoa Art Supplies, Art Supplies NZ, SYUU.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hedgehog Journalshedgehogjournals.com | |||||||
| Glowishglowish.co.nz | |||||||
| Queenstown Art Suppliesqueenstownartsupplies.co.nz | |||||||
| Aotearoa Art Suppliesaotearoaartsupplies.co.nz | |||||||
| Art Supplies NZartsupplies.nz | |||||||
| SYUUsyuu.co.nz |
07 · Company
Who is behind Hobby Land NZ?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hobby Land NZ is a company based in Auckland, New Zealand, on a domain registered in June 2020.
- Entity country
- 🇳🇿 New Zealand · Auckland
- Domain registered
- 15 Jun 2020
- Own store
- hobbyland.co.nz · Shopify · NZD
- Catalogue
- 2,328 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hobby Land NZ
What people ask Google about Hobby Land NZ.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hobby Land NZ a legit company?
According to Gravity by Benchr, Hobby Land NZ is a brand based in Auckland, New Zealand: its website has existed since June 2020, it sells on a Shopify store, it has 4,693 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Hobby Land NZ known for?
Hobby Land NZ is an online store that sells art, craft, knitting, and office products. They offer a variety of supplies for painting, drawing, paper craft, knitting, and stationery. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Hobby Land NZ cost?
Hobby Land NZ's best seller, Atelier Acrylic Interactive Paints 80ml, sells from NZ$11.17 to NZ$37.72 on hobbyland.co.nz. 83% of the catalogue is in stock. Gravity does not track prices daily: check hobbyland.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hobby Land NZ have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hobby Land NZ advertises on Facebook and Instagram and on Google, where its offers often run. Check hobbyland.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hobby Land NZ?
Hobby Land NZ sells on its own website, hobbyland.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hobby Land NZ?
Gravity by Benchr records a company based in Auckland, New Zealand, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hobby Land NZ doing well?
Not at the moment. Gravity by Benchr estimates about 78,200 visits to hobbyland.co.nz in September 2026, down 21% in a month and down 31% over three months. Hobby Land NZ ranks #10 of 739 Hobbies & Creative Arts brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hobby Land NZ use?
Gravity by Benchr identifies hobbyland.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hobby Land NZ's ad budget?
Gravity by Benchr does not publish a spend figure for Hobby Land NZ on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in New Zealand?
Among Hobbies & Creative Arts brands in New Zealand in the Gravity by Benchr index, Hobby Land NZ ranks #10 of 739 by estimated traffic. Its closest competitors on the same market are Hedgehog Journals, Glowish, Queenstown Art Supplies, Aotearoa Art Supplies and Art Supplies NZ. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hobby Land NZ.