Brand page · Athletics · United Kingdom
Hockey Shop: 48.7K visits a month, 21 active Meta ads, Gravity score 573.
Hockey Shop — HockeyDirect is a UK-based online retailer specializing in hockey equipment and gear for players of all levels, offering sticks, protection, apparel and other hockey products from major brands. In September 2026 hockeydirect.com drew an estimated 48.7K visits, down 20% on the month before. It ranks #35 of 842 Athletics brands in United Kingdom and holds a 1.5 Trustpilot rating over 119 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 43 peers: Athletics brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HockeyDirect is a UK-based online retailer specializing in hockey equipment and gear for players of all levels, offering sticks, protection, apparel and other hockey products from major brands.
01 · Traffic
How much traffic Hockey Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hockey Shop drew an estimated 48.7K visits in September 2026, down 20% on the month before and up 2% over three months.
- Worldwide#173,823of 4.5M sites · Top 5%
- In United Kingdom#9,121of 192K sites · Top 5%
- Athletics, worldwide#548of 14,997 brands · Top 5%
- Athletics, United Kingdom#35of 842 brands · Top 5%
48.7K
estimated visits in September
1 mo ▼ −20.2%4 mo ▲ +2.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hockey Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hockey Shop holds 1.5 out of 5 on Trustpilot over 119 reviews, 17 of them in the last twelve months: 13% of customers give five stars and 78% one star. That volume places Hockey Shop in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Hockey Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hockey Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hockey Shop sells on Shopify, 85% of its catalogue in stock. The best seller is Adidas Youngstar Hockey Shoes, at £34.95, followed by Grays G600 Hockey Shinguard and Adidas Lux 2.2S Hockey Shoes.
#1Adidas Youngstar Hockey ShoesHockey Shop£34.95In stock
#2Grays G600 Hockey ShinguardHockey Shop£16.95In stock
#3Adidas Lux 2.2S Hockey ShoesHockey Shop£84.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hockey Shop in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 8% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$170.68
- Currency
- GBP
04 · Ads
What Hockey Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hockey Shop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
HockeyDirectHockeyDirect26 Sept 2026image
Grays Hockey Shoes 2026HockeyDirect24 Sept 2026image
Asics Hockey Shoes 2026HockeyDirect22 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Cricketdirect Ltdverified
Text ad20 Oct 2026Cricketdirect Ltdverified
Text ad20 Oct 2026Cricketdirect Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hockey Shop.
The creators who tag @hockeydirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hockeydirect on Instagram, led by Oregon® (23.1K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOregon®@oregon_hockey · 🇨🇦 CA | Fashion style luxury Creator | 23.1K | — | 1 | Tagged @hockeydirect |
06 · Competitors according to Gravity
Who Hockey Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hockey Shop among Athletics brands in United Kingdom. The closest is Total Hockey, then Hockey Factory Shop, One Sports, The Hockey Shed, Cricket Shop, Sports248.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Total Hockeytotal-hockey.com | |||||||
| Hockey Factory Shophockeyfactoryshop.co.uk | |||||||
| One Sportsone-sports-warehouse.com | |||||||
| The Hockey Shedthehockeyshed.co.uk | |||||||
| Cricket Shopcricketdirect.co.uk | |||||||
| Sports248sports248.com |
07 · Company
The company behind Hockey Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hockey Shop is a company based in St Albans, United Kingdom, founded in 1922 according to LinkedIn, on a domain registered in February 2001. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · St Albans
- Founded
- 1922, per LinkedIn
- Domain registered
- 14 Feb 2001
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hockeydirect.com · Shopify · GBP
- Catalogue
- 284 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hockey Shop
What people ask Google about Hockey Shop.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hockey Shop legit or a scam?
According to Gravity by Benchr, Hockey Shop is a brand based in St Albans, United Kingdom: its website has existed since February 2001, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 15,010 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Hockey Shop?
Customers rate Hockey Shop 1.5 out of 5 on Trustpilot over 119 reviews, 17 of them in the last twelve months: 13% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hockey Shop?
HockeyDirect is a UK-based online retailer specializing in hockey equipment and gear for players of all levels, offering sticks, protection, apparel and other hockey products from major brands. Gravity by Benchr classifies it under Athletics, with Field Hockey & Lacrosse making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Hockey Shop prices: how much is it?
Hockey Shop's best seller, Adidas Youngstar Hockey Shoes, sells £34.95 on hockeydirect.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check hockeydirect.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hockey Shop have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hockey Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check hockeydirect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hockey Shop?
Hockey Shop sells on its own website, hockeydirect.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Hockey Shop?
Gravity by Benchr records a company based in St Albans, United Kingdom, founded in 1922 according to LinkedIn, on a domain registered in 2001, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hockey Shop growing?
Yes. Gravity by Benchr estimates about 48,700 visits to hockeydirect.com in September 2026, down 20% in a month and up 2% over three months. Hockey Shop ranks #35 of 842 Athletics brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hockey Shop use?
Gravity by Benchr identifies hockeydirect.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Hockey Shop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hockey Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Athletics brands in United Kingdom?
Among Athletics brands in United Kingdom in the Gravity by Benchr index, Hockey Shop ranks #35 of 842 by estimated traffic. Its closest competitors on the same market are Total Hockey, Hockey Factory Shop, One Sports, The Hockey Shed, Cricket Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hockey Shop.