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  5. Hockey Store

Brand page · Athletics

Hockey Store Top 5% worldwide Top 5% in Athletics
hockeystore.no·Since 2024

Hockey Store traffic, ads & competitors 64.6k visits a month, 75 active Meta ads.

Hockey Store — Hockey Store is a specialist hockey retailer selling hockey products online and in physical stores for both junior and senior players. In September 2026 hockeystore.no drew an estimated 64.6k visits, up 83% on the month before. It ranks #4 of 23 Athletics brands and holds a 3.7 Trustpilot rating over 44 reviews.

hockeystore.no@hockeystorese 14.5kFacebookTrustpilot 3.7Meta Ad Library 75

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
64.6k
+83% vs. August 2026
Instagram followers
14.5k
1,312 posts · @hockeystorese
Trustpilot
3.7
44 reviews · 13 in 12 months
Meta ads
75
active · on Google since 2024
Products
—
Data not available
Rank in Norway
#4
of 23 in Athletics
LinkedIn
—
Data not available
Earned media value
€2.5k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Hockey Store is a specialist hockey retailer selling hockey products online and in physical stores for both junior and senior players.

01 · Traffic

Hockey Store website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Hockey Store drew an estimated 64.6k visits in September 2026, up 83% on the month before and up 175% over three months.

  • Worldwide#136,596of 4.5m sites · Top 5%
  • In Norway#598of 15.2k sites · Top 5%
  • Athletics, worldwide#391of 14,997 brands · Top 5%
  • Athletics, Norway#4of 23 brands · Top 20%
Monthly visitssource Sept 2026

64.6k

estimated visits in September

1 mo ▲ +83.0%4 mo ▲ +175.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Hockey Store reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Hockey Store holds 3.7 out of 5 on Trustpilot over 44 reviews, 13 of them in the last twelve months: 59% of customers give five stars and 20% one star. That volume places Hockey Store in the top 40% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.7TrustScore · 44 reviews · 13 in 12 months
Top 40% review volume
5 ★59%
4 ★2%
3 ★9%
2 ★9%
1 ★20%

Hockey Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Hockey Store best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Hockey Store's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Athletics
Athletics90%
Clothing6%
Sporting Goods1%

The dominant category places Hockey Store in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Hockey Store influencers

The creators who tag @hockeystorese on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @hockeystorese on Instagram, led by Felix Wiklund (15.8k followers, 12.8% engagement).

Influencersaccounts tagging @hockeystorese · Instagram
AccountProfileFollowersEngagementTagsRelationship
FFelix Wiklund@felix_hockeyplayer · 🇸🇪 SEPro sports athletes Creator15.8k12.8%1Tagged @hockeystorese
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Hockey Store competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Hockey Store among Athletics brands. The closest is Cricket Express, then Sportsmate, All Rounder Cricket, shop.hockeyzentrale.de, budo-fight.com, hockey1.kz.

CompetitorsAthletics · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Cricket Expresscricketexpress.co.nz
Sportsmatesportsmate.com
All Rounder Cricketallroundercricket.com
shop.hockeyzentrale.deshop.hockeyzentrale.de
budo-fight.combudo-fight.com
hockey1.kzhockey1.kz
Competitors Gravity finds for Hockey Store. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Hockey Store with Cricket Express

07 · Company

Who is behind Hockey Store?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Hockey Store is an e-commerce brand, on a domain registered in May 2024.

Legal entityGravity index, Sept 2026
Domain registered
14 May 2024
DistributionGravity index, Sept 2026
Own store
hockeystore.no
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Hockey Store

What people ask Google about Hockey Store.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Hockey Store legit or a scam?

According to Gravity by Benchr, Hockey Store is a brand: its website has existed since May 2024, its Trustpilot profile is claimed by the brand, it has 14,530 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Hockey Store reviews: is it worth it?

Customers rate Hockey Store 3.7 out of 5 on Trustpilot over 44 reviews, 13 of them in the last twelve months: 59% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Hockey Store sell?

Hockey Store is a specialist hockey retailer selling hockey products online and in physical stores for both junior and senior players. Gravity by Benchr classifies it under Athletics. Source: Gravity by Benchr product classification.

Hockey Store promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Hockey Store advertises on Facebook and Instagram and on Google, where its offers often run. Check hockeystore.no for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind Hockey Store?

Gravity by Benchr records a company, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Hockey Store doing well?

Yes. Gravity by Benchr estimates about 64,600 visits to hockeystore.no in September 2026, up 83% in a month and up 175% over three months. Hockey Store ranks #4 of 23 Athletics brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Hockey Store's ad budget?

Gravity by Benchr does not publish a spend figure for Hockey Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Athletics brands?

Among Athletics brands in the Gravity by Benchr index, Hockey Store ranks #4 of 23 by estimated traffic. Its closest competitors on the same market are Cricket Express, Sportsmate, All Rounder Cricket, shop.hockeyzentrale.de and budo-fight.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hockey Store.