Brand page · Athletics · Sweden
Hockey Store: 53.6k visits a month, 75 active Meta ads.
Hockey Store — Hockeystore is a Swedish hockey specialist store that sells hockey products online and in physical locations for both junior and senior players. In September 2026 hockeystore.se drew an estimated 53.6k visits, down 6% on the month before. It ranks #2 of 81 Athletics brands in Sweden and holds a 4.3 Trustpilot rating over 1,265 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Hockeystore is a Swedish hockey specialist store that sells hockey products online and in physical locations for both junior and senior players.
01 · Traffic
How much traffic Hockey Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hockey Store drew an estimated 53.6k visits in September 2026, down 6% on the month before and up 5% over three months.
- Worldwide#160,142of 4.5m sites · Top 5%
- In Sweden#1,203of 27.3k sites · Top 5%
- Athletics, worldwide#496of 14,997 brands · Top 5%
- Athletics, Sweden#2of 81 brands · Top 5%
53.6k
estimated visits in September
1 mo ▼ −5.5%4 mo ▲ +4.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hockey Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hockey Store holds 4.3 out of 5 on Trustpilot over 1,265 reviews, 215 of them in the last twelve months: 73% of customers give five stars and 11% one star. That volume places Hockey Store in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Hockey Store Sporting Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hockey Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hockey Store's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Hockey Store in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Hockey Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hockey Store runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
-10% på skridskor*Hockeystore14 Oct 2026image
Årets största reaHockeystore13 Oct 2026image
En revolutionerande destination för hockeyälskareHockeystore13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Spobik ABverified
Text ad19 Oct 2026Spobik ABverified
Text ad19 Oct 2026Spobik ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hockey Store.
The creators who tag @hockeystorese on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hockeystorese on Instagram, led by Felix Wiklund (15.8k followers, 12.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFelix Wiklund@felix_hockeyplayer · 🇸🇪 SE | Pro sports athletes Creator | 15.8k | 12.8% | 1 | Tagged @hockeystorese |
06 · Competitors according to Gravity
Who Hockey Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hockey Store among Athletics brands in Sweden. The closest is icecity.by, then whatbaseball.com, worldhockey.market, Nairobi Sports House, Trio Hockey, baseman.co.jp.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| icecity.byicecity.by | |||||||
| whatbaseball.comwhatbaseball.com | |||||||
| worldhockey.marketworldhockey.market | |||||||
| Nairobi Sports Housenairobisportshouse.com | |||||||
| Trio Hockeytriohockey.ca | |||||||
| baseman.co.jpbaseman.co.jp |
07 · Company
The company behind Hockey Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hockey Store is a company based in Sweden.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hockeystore.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hockey Store
What people ask Google about Hockey Store.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hockey Store legit?
According to Gravity by Benchr, Hockey Store is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it has 14,530 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Hockey Store reviews
Customers rate Hockey Store 4.3 out of 5 on Trustpilot over 1,265 reviews, 215 of them in the last twelve months: 73% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hockey Store?
Hockeystore is a Swedish hockey specialist store that sells hockey products online and in physical locations for both junior and senior players. Gravity by Benchr classifies it under Athletics. Source: Gravity by Benchr product classification.
Is there a Hockey Store discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hockey Store advertises on Facebook and Instagram and on Google, where its offers often run. Check hockeystore.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Hockey Store growing?
Yes. Gravity by Benchr estimates about 53,600 visits to hockeystore.se in September 2026, down 6% in a month and up 5% over three months. Hockey Store ranks #2 of 81 Athletics brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Hockey Store's ad budget?
Gravity by Benchr does not publish a spend figure for Hockey Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Athletics brands in Sweden?
Among Athletics brands in Sweden in the Gravity by Benchr index, Hockey Store ranks #2 of 81 by estimated traffic. Its closest competitors on the same market are icecity.by, whatbaseball.com, worldhockey.market, Nairobi Sports House and Trio Hockey. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hockey Store.