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- Holland & Barrett
Brand page · Health Care · Netherlands
Holland & Barrett traffic, ads & competitors 1.9m visits a month, 20 active Meta ads.
Holland & Barrett — Holland & Barrett Benelux is a natural health and wellness retailer specializing in natural care products and health advice. In September 2026 hollandandbarrett.nl drew an estimated 1.9m visits, down 11% on the month before. It ranks #2 of 824 Health Care brands in the Netherlands and holds a 2.6 Trustpilot rating over 1,452 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Holland & Barrett Benelux is a natural health and wellness retailer specializing in natural care products and health advice.
01 · Traffic
Holland & Barrett website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Holland & Barrett drew an estimated 1.9m visits in September 2026, down 11% on the month before and down 26% over three months.
- Worldwide#8,785of 4.5m sites · Top 1%
- In Netherlands#95of 78.6k sites · Top 1%
- Health Care, worldwide#84of 105,715 brands · Top 1%
- Health Care, Netherlands#2of 824 brands · Top 1%
1.9m
estimated visits in September
1 mo ▼ −10.9%4 mo ▼ −26.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Holland & Barrett reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Holland & Barrett holds 2.6 out of 5 on Trustpilot over 1,452 reviews, 216 of them in the last twelve months: 42% of customers give five stars and 36% one star. That volume places Holland & Barrett in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Vitamin and Supplements Store Beauty Product Supplier Sports Nutrition Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Holland & Barrett best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Holland & Barrett's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Holland & Barrett in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Holland & Barrett ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Holland & Barrett runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
Je vroeg om een snack en kreeg chocoladekoekjes met maar 4 ingrediënten 🍪🤎 Makkelijk, snel én voedzaam door de havermout en banaan. En ook nHolland & Barrett7 Oct 2026video
Maak je avondroutine compleet😴Holland & Barrett6 Oct 2026video
1+1 gratis op weerstandHolland & Barrett6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Holland & Barrett B.V.verified
Text ad21 Oct 2026Holland & Barrett B.V.verified
Text ad21 Oct 2026Holland & Barrett B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Holland & Barrett influencers
The creators who tag @hollandandbarrett_nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hollandandbarrett_nl on Instagram, led by Sonia Eijken (59.3k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSonia Eijken@soniaeijken_ · 🇳🇱 NL | Cinema series pop culture Creator | 59.3k | 1.3% | 1 | Tagged @hollandandbarrett_nl |
06 · Competitors according to Gravity
Holland & Barrett competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Holland & Barrett among Health Care brands in the Netherlands. The closest is healthyworldshop.nl, then NATURTREU, natural elements, life.no, Superfoodstore, Vitaminstore.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| healthyworldshop.nlhealthyworldshop.nl | |||||||
| NATURTREUnaturtreu.de | |||||||
| natural elementsnaturalelements.de | |||||||
| life.nolife.no | |||||||
| Superfoodstoresuperfoodstore.nl | |||||||
| Vitaminstorevitaminstore.nl |
07 · Company
Who is behind Holland & Barrett?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Holland & Barrett is a company based in Netherlands, founded in 1870 according to LinkedIn, on a domain registered in July 2006. It employs about 383 people.
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1870, per LinkedIn
- Domain registered
- 7 Jul 2006
- Employees
- 383 on LinkedIn
- Own store
- hollandandbarrett.nl
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Holland & Barrett
What people ask Google about Holland & Barrett.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Holland & Barrett legit?
According to Gravity by Benchr, Holland & Barrett is a brand based in the Netherlands: its website has existed since July 2006, its Trustpilot profile is claimed by the brand, it employs 383 people on LinkedIn, it has 49,308 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Holland & Barrett reviews: is it worth it?
Customers rate Holland & Barrett 2.6 out of 5 on Trustpilot over 1,452 reviews, 216 of them in the last twelve months: 42% give five stars, 36% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Holland & Barrett known for?
Holland & Barrett Benelux is a natural health and wellness retailer specializing in natural care products and health advice. Gravity by Benchr classifies it under Health Care. Source: Gravity by Benchr product classification.
Is there a Holland & Barrett discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Holland & Barrett advertises on Facebook and Instagram and on Google, where its offers often run. Check hollandandbarrett.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Holland & Barrett?
Gravity by Benchr records a company based in Netherlands, founded in 1870 according to LinkedIn, on a domain registered in 2006, with 383 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Holland & Barrett growing?
Not at the moment. Gravity by Benchr estimates about 1,857,500 visits to hollandandbarrett.nl in September 2026, down 11% in a month and down 26% over three months. Holland & Barrett ranks #2 of 824 Health Care brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Holland & Barrett spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Holland & Barrett on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in the Netherlands?
Among Health Care brands in the Netherlands in the Gravity by Benchr index, Holland & Barrett ranks #2 of 824 by estimated traffic. Its closest competitors on the same market are healthyworldshop.nl, NATURTREU, natural elements, life.no and Superfoodstore. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Holland & Barrett.