Brand page · Clothing · Austria
HOM: 78k visits a month, 84 active Meta ads, Gravity score 522.
HOM — HOM is a brand that sells men's essentials including underwear, boxerbriefs, and briefs. The company offers products such as multipacks and various styles of men's underwear. In September 2026 hom.com drew an estimated 78k visits, up 5% on the month before. It ranks #167 of 5,763 Clothing brands in Austria.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Clothing brands in Austria with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HOM is a brand that sells men's essentials including underwear, boxerbriefs, and briefs. The company offers products such as multipacks and various styles of men's underwear.
01 · Traffic
How much traffic HOM gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HOM drew an estimated 78k visits in September 2026, up 5% on the month before and up 22% over three months.
- Worldwide#116,067of 4.5m sites · Top 5%
- In France#4,287of 166k sites · Top 5%
- Clothing, worldwide#11,186of 459,295 brands · Top 5%
- Clothing, France#167of 5,763 brands · Top 5%
78k
estimated visits in September
1 mo ▲ +5.1%4 mo ▲ +22.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HOM.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HOM holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star. On Google, HOM scores 4.5 over 1,794 reviews.
Clothing Store Men's Clothing Store Underwear Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HOM sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HOM sells on Shopify, 99% of its catalogue in stock. The best seller is HOM Boxerlines #1 Boxer Briefs HO1 2p | Navy/bright blue 402450-40D046, at €32.99, followed by Westgate Briefs HO1 | blue print 403197-40I0BI and Ocean drive Comfort Boxer Briefs | red print 403130-40I0PA.
#1HOM Boxerlines #1 Boxer Briefs HO1 2p | Navy/bright blue 402450-40D046HOM€32.99In stock
#2Westgate Briefs HO1 | blue print 403197-40I0BIHOM€36.95In stock
#3Ocean drive Comfort Boxer Briefs | red print 403130-40I0PAHOM€39.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HOM in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 25% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$55.96
- Currency
- EUR
04 · Ads
What HOM is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HOM runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2022 (image, text, video).
HOM Slip Micro Confort Premium Cotton noir SHOM7 Oct 2026image
HOM Slip Micro Confort Premium Cotton noir SHOM7 Oct 2026image
HOM Slip Micro Confort Premium Cotton noir XLHOM5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026HUBER Digital GmbHverified
Text ad20 Oct 2026HUBER Digital GmbHverified
Text ad20 Oct 2026HUBER Digital GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HOM.
The creators who tag @hom.officiel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hom.officiel on Instagram, led by Lionel Desruelles Life (32.4k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLionel Desruelles Life@lionel_desruelles · 🇫🇷 FR | Photography visual arts Creator | 32.4k | 0.2% | 1 | Tagged @hom.officiel |
06 · Competitors according to Gravity
Who HOM competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HOM among Clothing brands in Austria. The closest is eminence.fr, then impetuswear, Jack Adams, Nuddy Studio, MUNDO ÚNICO, brunomenswear.com.mx.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| eminence.freminence.fr | |||||||
| impetuswearimpetuswear.com | |||||||
| Jack Adamsjackadamsusa.com | |||||||
| Nuddy Studionuddystudio.com.br | |||||||
| MUNDO ÚNICOmundounico.com.co | |||||||
| brunomenswear.com.mxbrunomenswear.com.mx |
07 · Company
The company behind HOM.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HOM is a company based in Mäder, Austria, founded in 1968 according to LinkedIn, on a domain registered in July 1995. It employs about 42 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇹 Austria · Mäder
- Founded
- 1968, per LinkedIn
- Domain registered
- 26 Jul 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 42 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hom.com · Shopify · EUR
- Catalogue
- 124 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HOM
What people ask Google about HOM.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HOM legit or a scam?
According to Gravity by Benchr, HOM is a brand based in Mäder, Austria: its website has existed since July 1995, it sells on a Shopify store, it employs 42 people on LinkedIn, it has 30,292 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is HOM known for?
HOM is a brand that sells men's essentials including underwear, boxerbriefs, and briefs. The company offers products such as multipacks and various styles of men's underwear. Gravity by Benchr classifies it under Clothing, with Sleepwear & Loungewear making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does HOM cost?
HOM's best seller, HOM Boxerlines #1 Boxer Briefs HO1 2p | Navy/bright blue 402450-40D046, sells €32.99 on hom.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check hom.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a HOM discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HOM advertises on Facebook and Instagram and on Google, where its offers often run. Check hom.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy HOM?
HOM sells on its own website, hom.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind HOM?
Gravity by Benchr records a company based in Mäder, Austria, founded in 1968 according to LinkedIn, on a domain registered in 1995, with 42 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HOM growing?
Yes. Gravity by Benchr estimates about 78,000 visits to hom.com in September 2026, up 5% in a month and up 22% over three months. HOM ranks #167 of 5,763 Clothing brands in Austria in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HOM use?
Gravity by Benchr identifies hom.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does HOM spend on Meta ads?
Gravity by Benchr does not publish a spend figure for HOM on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Austria?
Among Clothing brands in Austria in the Gravity by Benchr index, HOM ranks #167 of 5,763 by estimated traffic. Its closest competitors on the same market are eminence.fr, impetuswear, Jack Adams, Nuddy Studio and MUNDO ÚNICO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HOM.