Brand page · Lighting · Netherlands
Hombli: 47.4k visits a month, 10 active Meta ads, Gravity score 622.
Hombli — Hombli is a smart home brand that creates simple smart home solutions for everyone, focusing on safety, energy, ambiance, outdoor, air cleaning, and pet products. In September 2026 hombli.com drew an estimated 47.4k visits, up 19% on the month before. It ranks #4 of 67 Lighting brands in Netherlands and holds a 4.1 Trustpilot rating over 240 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 41 peers: Lighting brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hombli is a smart home brand that creates simple smart home solutions for everyone, focusing on safety, energy, ambiance, outdoor, air cleaning, and pet products.
01 · Traffic
How much traffic Hombli gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hombli drew an estimated 47.4k visits in September 2026, up 19% on the month before and up 21% over three months.
- Worldwide#178,129of 4.5m sites · Top 5%
- In Switzerland#838of 26.5k sites · Top 5%
- Lighting, worldwide#876of 25,385 brands · Top 5%
- Lighting, Switzerland#4of 67 brands · Top 10%
47.4k
estimated visits in September
1 mo ▲ +18.6%4 mo ▲ +21.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hombli.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hombli holds 4.1 out of 5 on Trustpilot over 240 reviews, 57 of them in the last twelve months: 67% of customers give five stars and 17% one star. That volume places Hombli in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Electrical Equipment Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hombli sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hombli sells on Shopify, 85% of its catalogue in stock. The best seller is Hombli Smart Socket Promo Pack 2+1, at €44.95, followed by Hombli Smart Doorbell Pack and Hombli Smart Smoke Detector.
#1Hombli Smart Socket Promo Pack 2+1Hombli€44.95In stock
#2Hombli Smart Doorbell PackHombli€169.95In stock
#3Hombli Smart Smoke DetectorHombli€59.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hombli in its comparison group.
- Average rating
- 4.42 / 5
- Rated products
- 84% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$167.95
- Currency
- EUR
04 · Ads
What Hombli is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hombli runs Meta ads on Facebook, Instagram, and has advertised on Google since September 2025 (image).
Kuhl im Sommer. Warm im Winter.Hombli7 Oct 2026image
Gratis Camera + 2 SD-Kaarten ErbijHombli7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Hombli.
The creators who tag @homblismarthome on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Hombli competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hombli among Lighting brands in Netherlands. The closest is Gologi, then Ring, Ring, Vibrix, Varin, Coway.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gologigologi.nl | |||||||
| Ringit-it.ring.com | |||||||
| Ringnl-nl.ring.com | |||||||
| Vibrixvibrix.nl | |||||||
| Varinvarin.nl | |||||||
| Cowaycoway.co.uk |
07 · Company
The company behind Hombli.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hombli is a company based in Den Haag, Netherlands, founded in 2019 according to LinkedIn, on a domain registered in April 2019. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Den Haag
- Founded
- 2019, per LinkedIn
- Domain registered
- 9 Apr 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hombli.com · Shopify · EUR
- Catalogue
- 51 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hombli
What people ask Google about Hombli.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hombli legit or a scam?
According to Gravity by Benchr, Hombli is a brand based in Den Haag, Netherlands: its website has existed since April 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 2,604 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Hombli?
Customers rate Hombli 4.1 out of 5 on Trustpilot over 240 reviews, 57 of them in the last twelve months: 67% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Hombli sell?
Hombli is a smart home brand that creates simple smart home solutions for everyone, focusing on safety, energy, ambiance, outdoor, air cleaning, and pet products. Gravity by Benchr classifies it under Lighting, with Surveillance Cameras making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Hombli expensive?
Hombli's best seller, Hombli Smart Socket Promo Pack 2+1, sells €44.95 on hombli.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check hombli.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Hombli promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Hombli advertises on Facebook and Instagram and on Google, where its offers often run. Check hombli.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hombli?
Hombli sells on its own website, hombli.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Hombli?
Gravity by Benchr records a company based in Den Haag, Netherlands, founded in 2019 according to LinkedIn, on a domain registered in 2019, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hombli growing?
Yes. Gravity by Benchr estimates about 47,400 visits to hombli.com in September 2026, up 19% in a month and up 21% over three months. Hombli ranks #4 of 67 Lighting brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hombli use?
Gravity by Benchr identifies hombli.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Hombli spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hombli on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in Netherlands?
Among Lighting brands in Netherlands in the Gravity by Benchr index, Hombli ranks #4 of 67 by estimated traffic. Its closest competitors on the same market are Gologi, Ring, Ring, Vibrix and Varin. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hombli.