Brand page · Lighting · Germany
home24: 7.5M visits a month, 388 active Meta ads.
home24 — home24 is a home & living e-commerce platform that sells furniture, lamps, and home accessories online. In September 2026 home24.de drew an estimated 7.5M visits, up 21% on the month before. It ranks #1 of 429 Lighting brands in Germany and holds a 4.5 Trustpilot rating over 92,711 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
home24 is a home & living e-commerce platform that sells furniture, lamps, and home accessories online.
01 · Traffic
How much traffic home24 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
home24 drew an estimated 7.5M visits in September 2026, up 21% on the month before and up 24% over three months.
- Worldwide#2,768of 4.5M sites · Top 1%
- In Germany#125of 184K sites · Top 1%
- Lighting, worldwide#2of 25,385 brands · Top 1%
- Lighting, Germany#1of 429 brands · Top 1%
7.5M
estimated visits in September
1 mo ▲ +20.9%4 mo ▲ +24.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about home24.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
home24 holds 4.5 out of 5 on Trustpilot over 92,711 reviews, 18,356 of them in the last twelve months: 69% of customers give five stars and 8% one star. That volume places home24 in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, home24 scores 4.5 over 63 reviews.
Lighting Store Furniture Store Garden Furniture Shop Living Room Furniture Store Sofa Store Bed Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What home24 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read home24's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places home24 in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What home24 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
home24 runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Dein Style-Upgrade mit home24 🛋️home2413 Oct 2026video
Gönn dir ein Schlafzimmer-Upgrade ☁️home2413 Oct 2026video
Kleine Bude, großer Vibehome2412 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026home24 SEverified
Text ad21 Oct 2026home24 SEverified
Text ad21 Oct 2026home24 SEverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about home24.
The creators who tag @home24_de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @home24_de on Instagram, led by aesthetic Interieur | by Ru (20.8K followers, 11.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| aaesthetic Interieur | by Ru@interieur.ru · 🇩🇪 DE | Decoration garden diy Creator | 20.8K | 11.7% | 6 | Tagged @home24_de |
06 · Competitors according to Gravity
Who home24 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for home24 among Lighting brands in Germany. The closest is HomeDeco, then Sconto, vidaxl.de, moemax.at, furniture.com, Muuto.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| HomeDecohomedeco.nl | |||||||
| Scontosconto.sk | |||||||
| vidaxl.devidaxl.de | |||||||
| moemax.atmoemax.at | |||||||
| furniture.comfurniture.com | |||||||
| Muutomuuto.com |
07 · Company
The company behind home24.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
home24 is a company based in Germany, founded in 2009 according to LinkedIn. It employs about 469 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 2009, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 469 on LinkedIn
- Funding stage
- M and a · last deal: series unknown
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- home24.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about home24
What people ask Google about home24.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is home24 legit?
According to Gravity by Benchr, home24 is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 469 people on LinkedIn, it has 402,817 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
home24 reviews
Customers rate home24 4.5 out of 5 on Trustpilot over 92,711 reviews, 18,356 of them in the last twelve months: 69% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, home24 scores 4.5 over 63 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is home24 known for?
home24 is a home & living e-commerce platform that sells furniture, lamps, and home accessories online. Gravity by Benchr classifies it under Lighting. Source: Gravity by Benchr product classification.
Is there a home24 discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: home24 advertises on Facebook and Instagram and on Google, where its offers often run. Check home24.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns home24?
Gravity by Benchr records a company based in Germany, founded in 2009 according to LinkedIn, with 469 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is home24 doing well?
Yes. Gravity by Benchr estimates about 7,505,500 visits to home24.de in September 2026, up 21% in a month and up 24% over three months. home24 ranks #1 of 429 Lighting brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is home24's ad budget?
Gravity by Benchr does not publish a spend figure for home24 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in Germany?
Among Lighting brands in Germany in the Gravity by Benchr index, home24 ranks #1 of 429 by estimated traffic. Its closest competitors on the same market are HomeDeco, Sconto, vidaxl.de, moemax.at, furniture.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with home24.