Brand page · Decor
vidaxl.de: 1.7M visits a month, 37 active Meta ads.
vidaxl.de — vidaXL is an online retailer that sells trendy furniture and home accessories for every room. The company offers various products for home and garden at affordable prices. In September 2026 vidaxl.de drew an estimated 1.7M visits, down 25% on the month before. It ranks #5 of 4,214 Decor brands and holds a 3.1 Trustpilot rating over 26,702 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
vidaXL is an online retailer that sells trendy furniture and home accessories for every room. The company offers various products for home and garden at affordable prices.
01 · Traffic
How much traffic vidaxl.de gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
vidaxl.de drew an estimated 1.7M visits in September 2026, down 25% on the month before and down 31% over three months.
- Worldwide#9,305of 4.5M sites · Top 1%
- In Germany#418of 184K sites · Top 1%
- Decor, worldwide#96of 185,686 brands · Top 1%
- Decor, Germany#5of 4,214 brands · Top 1%
1.7M
estimated visits in September
1 mo ▼ −25.2%4 mo ▼ −31.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about vidaxl.de.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
vidaxl.de holds 3.1 out of 5 on Trustpilot over 26,702 reviews, 2,484 of them in the last twelve months: 61% of customers give five stars and 16% one star. That volume places vidaxl.de in the top 1 % of the 270,321 Trustpilot pages in the Gravity index.
General Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What vidaxl.de sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read vidaxl.de's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places vidaxl.de in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What vidaxl.de is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
vidaxl.de runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
Kleiderschrank 3-Türig Weiß 118×50×171,5 cm Kiefer Panama SerievidaXL6 Oct 2026image
Gartenmöbel-Abdeckungen 2 Stk. 10 Ösen 229x113 cmvidaXL5 Oct 2026image
Gartentisch Grau 80x80x74 cm Massivholz AkazievidaXL5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026VidaXL Marketplace Europe BVverified
Image ad19 Oct 2026VidaXL Marketplace Europe BVverified
Text ad19 Oct 2026VidaXL Marketplace Europe BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about vidaxl.de.
The creators who tag @vidaxl_de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vidaxl_de on Instagram, led by 𝐁𝐋𝐀𝐂𝐊 𝐈𝐍𝐓𝐄𝐑𝐈𝐎𝐑 I 𝐈𝐍𝐒𝐏𝐎 I 𝐃𝐈𝐘 (15K followers, 8.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐁𝐋𝐀𝐂𝐊 𝐈𝐍𝐓𝐄𝐑𝐈𝐎𝐑 I 𝐈𝐍𝐒𝐏𝐎 I 𝐃𝐈𝐘@black_ismyhomecolor · 🇩🇪 DE | Decoration garden diy Creator | 15K | 8.3% | 1 | Tagged @vidaxl_de |
06 · Competitors according to Gravity
Who vidaxl.de competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for vidaxl.de among Decor brands. The closest is ROLLER, then HARDECK Möbel, XXXLutz Schweiz, moebel-boss.de, vente-unique.ch, tectake.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ROLLERroller.de | |||||||
| HARDECK Möbelhardeck.de | |||||||
| XXXLutz Schweizxxxlutz.ch | |||||||
| moebel-boss.demoebel-boss.de | |||||||
| vente-unique.chvente-unique.ch | |||||||
| tectaketectake.ch |
07 · Company
The company behind vidaxl.de.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
vidaxl.de is an e-commerce brand.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
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- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vidaxl.de · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about vidaxl.de
What people ask Google about vidaxl.de.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is vidaxl.de legit or a scam?
According to Gravity by Benchr, vidaxl.de is a brand: its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it has 16,653 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
vidaxl.de reviews
Customers rate vidaxl.de 3.1 out of 5 on Trustpilot over 26,702 reviews, 2,484 of them in the last twelve months: 61% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does vidaxl.de sell?
vidaXL is an online retailer that sells trendy furniture and home accessories for every room. The company offers various products for home and garden at affordable prices. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Is there a vidaxl.de discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: vidaxl.de advertises on Facebook and Instagram and on Google, where its offers often run. Check vidaxl.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy vidaxl.de?
vidaxl.de sells on its own website, vidaxl.de, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Is vidaxl.de growing?
Not at the moment. Gravity by Benchr estimates about 1,732,300 visits to vidaxl.de in September 2026, down 25% in a month and down 31% over three months. vidaxl.de ranks #5 of 4,214 Decor brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does vidaxl.de use?
Gravity by Benchr identifies vidaxl.de as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records.
What is vidaxl.de's ad budget?
Gravity by Benchr does not publish a spend figure for vidaxl.de on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands?
Among Decor brands in the Gravity by Benchr index, vidaxl.de ranks #5 of 4,214 by estimated traffic. Its closest competitors on the same market are ROLLER, HARDECK Möbel, XXXLutz Schweiz, moebel-boss.de, vente-unique.ch. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with vidaxl.de.